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Parle Products has launched a new digital campaign for its confectionery offering, Parle Duet, highlighting the unique combination of choco-hazelnut and caramel in a single candy experience. Titled #ThePerfectDuet, the campaign aims to showcase the product’s indulgent flavour pairing while strengthening its appeal among consumers seeking premium taste experiences in everyday treats. At the heart of … Read more
Cheil India has launched a new campaign for Samsung’s Galaxy A Series, celebrating the trust and confidence Indian consumers have placed in the smartphone range over the years. Titled ‘Trusted by India’, the campaign positions the Galaxy A Series as more than just a device, highlighting its role in everyday moments and meaningful connections. Built around … Read more
Jewellery brand GIVA has announced the return of its popular Exchange Fest, rolling out the initiative across more than 350 exclusive brand outlets nationwide from June 12 to July 12, 2026. Built around the campaign theme “Artificial Do. Silver Lo,” the programme allows customers to exchange old or unused jewellery pieces and receive a flat … Read more
ZEE5 and Unite8 Sports have unveiled ‘Poora India Watchega’, a nationwide marketing campaign designed to build excitement around the FIFA World Cup 2026 and expand football’s appeal across audiences in India. Conceptualised by Talented and mktgstack, the campaign celebrates the shared excitement that the FIFA World Cup generates every four years, bringing together passionate football … Read more
Sneaker LAB has concluded its Golden Wipe campaign in India with a special meet-and-greet event featuring former South African cricket captain AB de Villiers, bringing the consumer engagement initiative to a memorable close. The campaign encouraged customers to purchase select Sneaker Wipe packs for a chance to discover a hidden Golden Wipe. Winners were rewarded … Read more
JioStar has unveiled a strong lineup of brand partners for the ICC Women’s T20 World Cup 2026, underscoring the growing commercial appeal of women’s cricket and its ability to attract advertisers from diverse sectors. As the official broadcaster and streaming partner for the tournament, JioStar has signed sponsors spanning AI, FMCG, wellness, luxury, beverages, and … Read more
Marketing leader Mohak Bhatia has been promoted to Associate Director for Mountain Dew at PepsiCo. With experience across iconic brands including Pepsi, Durex, and Dettol, and recognition as a Jodi Harris Scholar at Cannes Lions, Bhatia continues to strengthen his reputation as a rising force in brand marketing and strategy.
The Viral Fever (TVF) has appointed Ishita Mookherjee as AVP, Corporate Communications & Marketing. Bringing over two decades of experience across media, entertainment, and advertising, she will lead brand-building initiatives, strengthen corporate communications, and align marketing efforts with business objectives to further enhance TVF’s brand positioning.
Zydus Lifesciences has unveiled the second edition of its ‘Liver Ki Suno’ awareness initiative, marking Global Fatty Liver Day with a renewed focus on educating people about the growing burden of fatty liver disease and its often-overlooked risk factors. Fronted by acclaimed actor Ashish Vidyarthi, the campaign uses a compelling narrative to draw attention to … Read more
Arte Mediatech has been appointed as the creative and digital communications partner for Vahan.ai, the AI-powered recruitment platform focused on blue-collar workforce hiring across India. Under the new mandate, Arte Mediatech will lead Vahan.ai’s creative strategy, content development, digital communications, and campaign execution across key online platforms. The partnership aims to strengthen the brand’s visibility … Read more
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