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Diving into Licious’ latest Holi advertisement feels like an immersive sensory journey. The blend of soulful qawwali, aromatic visuals, and tranquil storytelling creates a uniquely captivating experience that lingers long after the 77 seconds are over. In a bold departure from traditional Holi campaigns, Licious has masterfully crafted a meat-centric narrative during a festival typically … Read more
FCB India, part of FCB Group India (IPG Group), has secured the creative mandate for Dulcoflex, a globally recognized digestive health brand. The agency will develop integrated marketing campaigns from its Mumbai office to strengthen Dulcoflex’s position as a leader in the laxative category and enhance its connection with Indian consumers. The partnership was established … Read more
Bain & Company has named Shyam Unnikrishnan as managing partner for its India business, effective April 1, 2025. In this role, Unnikrishnan will oversee the country’s growth, strategy, people, and operations. With nearly two decades of global consulting experience, Unnikrishnan has worked across Bain’s Sydney, Atlanta, and New Delhi offices and is currently based in … Read more
The campaign uses humor, music, and the legendary appeal of Amitabh Bachchan to stress the importance of proper waterproofing in Indian homes. Key Highlights: Summary:Dr. Fixit has launched a new campaign featuring Amitabh Bachchan, reinforcing the importance of robust waterproofing solutions for Indian homes. Through a quirky and memorable jingle, “Water Proofing Ka Baap,” Bachchan … Read more
The global denim brand partners with the Punjabi superstar to highlight individuality, cultural influence, and contemporary style Key Highlights: Summary:Levi’s has officially onboarded global icon and music sensation Diljit Dosanjh as its new global brand ambassador. The collaboration celebrates individuality, cultural authenticity, and fashion-forward thinking, with Dosanjh becoming the first Punjabi artist to represent the … Read more
A significant power shift has taken place at one of India’s most innovative marketing powerhouses. Schbang, the independent Creative, Media, and Technology Transformation agency that has been disrupting the advertising landscape since 2015, has announced a pivotal leadership consolidation as co-founders Harshil and Sohil Karia acquire fellow co-founder Akshay Gurnani’s stake in the company. This … Read more
In a strategic move that significantly expands its digital footprint in cricket’s biggest spectacle, My11Circle has announced a major partnership with JioStar as Co-Presenting Partner for the official digital streaming of Tata Indian Premier League (IPL) 2025. This digital alliance complements My11Circle’s existing role as the official associate partner of Tata IPL, now in the … Read more
In a strategic move that signals ambitious growth plans in the creator economy, Collective Artists Network has appointed Sudeep Subash as the new CEO of Big Bang Social. The appointment comes with a twist—Subash will retain his current position as Chief Revenue Officer of Collective Artists Network, creating a powerful dual role at the intersection … Read more
The campaign takes a hyper-regional approach to celebrate the joy of everyday moments with tea and biscuits. Key Highlights: Summary:Britannia Good Day, one of India’s most beloved cookie brands, has introduced its ‘HEADLINES’ campaign, reinforcing its deep association with chai-time traditions. Recognizing the diversity of its consumers, the brand has taken a hyper-regional approach, creating … Read more
That first step into college life can feel like leaping into the unknown. Without parents to guide you or teachers who know your name, who helps you find your way? According to Nescafé Classic’s heartwarming new campaign, the answer might be in your coffee cup. McCann Worldgroup’s latest 90-second spot for the instant coffee brand … Read more
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