Newsroom 
Burger King is taking customers on a trip down memory lane with the launch of Boomer King, a limited-edition menu inspired by some of the most iconic television shows of the 1980s and 1990s. Available from July 21, the nostalgic offering celebrates classic series including Charmed, Beverly Hills, 90210, Saved by the Bell and Knight Rider. Every Boomer King meal … Read more
When rumours start doing the rounds, some brands issue lengthy press statements. OnePlus chose memes instead. The smartphone brand has taken a humorous route to shut down speculation around its India operations, launching a social media campaign that pokes fun at reports suggesting it was winding up business in the country. Instead of a corporate … Read more
Wipro Consumer Care & Lighting has announced the acquisition of TTK Healthcare’s Good Home and Eva brands for ₹256 crore, further strengthening its presence in India’s home care and personal care categories. The move marks Wipro Consumer Care’s 17th acquisition, reinforcing its strategy of expanding through a mix of organic growth and strategic brand acquisitions. Good Home has built a strong … Read more
Spykar has launched a new campaign, ‘A Fit For Every You’, spotlighting its latest women’s denim collection that embraces individuality, comfort and confidence through a diverse range of fits. The campaign showcases seven denim silhouettes designed to suit different body types, personal styles and everyday occasions. The collection includes Alexa (Super Skinny), Bella (Straight Fit), Bella Wide … Read more
ZEE5 Global has appointed Krishnendu Chakraborty as Business Head, APAC. Bringing over two decades of experience, he joins the streaming platform after leadership roles at Meta, ELEVEN Sports, and Disney Star, where he drove business growth, strategic partnerships, and digital expansion across India and Southeast Asia.
Excitel Broadband has welcomed back Aditya Jain as its Chief Marketing Officer, marking his second stint with the company. With over two decades of marketing experience across brands like Godfrey Phillips, Pfizer, and VST Industries, Jain will lead Excitel’s brand strategy, customer engagement, and growth initiatives.
Miraj Entertainment has elevated Sameer Munshi to Chief Operating Officer. With over 25 years of experience in mall and cinema exhibition operations, Munshi will lead the company’s strategic growth, multi-location operations, and business development after previously serving as Vice President of Operations & F&B.
Arpit Tyagi has joined Uber India as Head of Advertising, bringing extensive experience in advertising, brand strategy, and business growth. In his new role, he will lead Uber’s advertising initiatives in India, focusing on expanding brand partnerships and driving the platform’s advertising business.
McDonald’s India (West & South) has appointed Mehak Jaini as Head of Marketing. Joining from Godrej Consumer Products, Jaini brings over 15 years of experience across brand strategy and marketing, with previous leadership roles at DDB Mudra Group. She will now lead marketing for one of India’s most iconic QSR brands.
Pernod Ricard India has appointed Archita Khanna as Lead – External Communications. Joining from Suntory Global Spirits, where she served as Senior Communications Manager, Khanna brings over a decade of experience in corporate communications, PR, events, and brand storytelling across leading global brands.