Newsroom

Ahead of International Women’s Day, CARS24 unveils a campaign highlighting unconscious biases against female drivers through a compelling social experiment. Key Highlights: Summary: In the lead-up to International Women’s Day, CARS24 has launched the ‘Park Your Bias’ campaign to confront and challenge the often-overlooked biases against female drivers. The campaign centers around a social experiment … Read more

The two-day event gathers industry leaders, marketers, and tech enthusiasts to explore advancements in the digital marketing landscape. Key Highlights: Summary: ad:tech New Delhi 2025 has commenced at the Yashobhoomi Convention Centre, bringing together a diverse group of professionals from the digital marketing and advertising sectors. Since its inception in 2011, ad:tech has evolved into … Read more

The campaign positions Pepsi as the beverage for all occasions, countering Coca-Cola’s focus on specific moments. Key Highlights: Summary: Pepsi has reignited the longstanding cola wars with its latest ‘Anytime is Pepsi Time’ campaign, a direct counter to Coca-Cola’s ‘Half Time’ initiative. While Coca-Cola’s campaign encourages consumers to take a refreshing pause during specific moments, … Read more

Decathlon India has launched the third edition of its impactful “Play Your Own Way” campaign, challenging traditional definitions of athleticism just in time for International Women’s Day. The initiative boldly asserts that an athlete isn’t defined by gender but by the courage to move, compete, fall, rise, and persist. The campaign centers on a compelling … Read more

Bollywood superstar Shah Rukh Khan has joined forces with LT Foods as the new brand ambassador for DAAWAT, the premium basmati rice brand that graces dinner tables worldwide. The King of Bollywood expressed his enthusiasm about the partnership, saying, “I’m glad to partner with DAAWAT, where passion and commitment to excellence come together, inspiring people … Read more