Newsroom 
Meesho has acquired Kirana Club, a community-driven B2B commerce platform serving kirana retailers, in a deal valued at approximately ₹202 crore. The acquisition marks a significant step in Meesho’s efforts to deepen its presence in India’s retail and small-business ecosystem. Founded in 2020 by Anshul Gupta and Aishwarya Jain, Kirana Club operates a mobile-first marketplace … Read more
Tanishq has unveiled its latest campaign, ‘Souls in Symphony’, spotlighting the beauty of modern female friendships through a heartfelt narrative featuring actors Ananya Panday, Sushmita Sen and Radhika Apte. The campaign also showcases the brand’s Natural Diamonds collection and explores themes of sisterhood, individuality and meaningful connections. Directed by acclaimed filmmaker Shoojit Sircar, the film is … Read more
Neeman’s has appointed Akshit Dhingra as Vice President – Brand Marketing to lead brand strategy, consumer marketing, and integrated brand-building initiatives. Bringing nearly two decades of experience across brand strategy, consumer insights, and growth marketing, Dhingra joins from Campus Activewear, where he served as AVP Marketing. He has also held leadership roles at Lactalis India … Read more
Jit Sengupta has taken on a new role as Vice President – Central Marketing & Creative Services at ZEE Entertainment Enterprises. In his expanded mandate, he will lead marketing efforts across the Hindi Movie Cluster, Marathi Movie Cluster, Bhojpuri channels, Youth Cluster (Zest & Zing), Zee Live, and the Unite8 Sports portfolio, further strengthening ZEE’s … Read more
Bunjy Digital has appointed Shilpa Viswanath as its Chief Executive Officer to lead the agency’s next phase of growth and expansion across multiple markets. With over two decades of experience in brand strategy, integrated marketing, advertising, and media, Viswanath will oversee the agency’s integrated marketing operations while driving innovation, technology adoption, and client growth as … Read more
WPP has appointed Baiju Shah as its Group Chief Strategy Officer, expanding his leadership responsibilities while he continues as CEO of AKQA. With over 25 years of experience across strategy, technology, creativity, and AI, Shah will lead WPP’s group-wide strategy and corporate development initiatives, helping drive the company’s Elevate28 growth agenda and future-focused innovation efforts.
ZEE Keralam has appointed Anand Shankar as its Head of Marketing. Bringing over 13 years of experience across OTT, digital, radio, events, and integrated media, Shankar joins from Balaji Telefilms, where he served as Sales Lead – South & East. His career also includes leadership roles at Arha Media, The Muthoot Group, and Radio Mirchi, … Read more
Hyundai Motor India has unveiled a new campaign ahead of the ICC Women’s T20 World Cup 2026, spotlighting the growing popularity of women’s cricket and the inspiring journeys of some of the sport’s biggest stars. Featuring Indian cricketers Smriti Mandhana and Jemimah Rodrigues, the campaign aims to celebrate the passion, determination and resilience that continue … Read more
Parle Products has launched a new digital campaign for its confectionery offering, Parle Duet, highlighting the unique combination of choco-hazelnut and caramel in a single candy experience. Titled #ThePerfectDuet, the campaign aims to showcase the product’s indulgent flavour pairing while strengthening its appeal among consumers seeking premium taste experiences in everyday treats. At the heart of … Read more
Cheil India has launched a new campaign for Samsung’s Galaxy A Series, celebrating the trust and confidence Indian consumers have placed in the smartphone range over the years. Titled ‘Trusted by India’, the campaign positions the Galaxy A Series as more than just a device, highlighting its role in everyday moments and meaningful connections. Built around … Read more
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