Newsroom

Canara HSBC Life Insurance has launched a new digital film to mark Parents’ Day, celebrating the quiet acts of love, care and sacrifice that strengthen the bond between parents and their children. Video: https://www.instagram.com/reel/DbGTnOpvsYO/?igsh=aW91cDhncHYxbHc4 The campaign focuses on the everyday ways parents express affection through simple conversations, humour and constant reassurance rather than grand gestures. … Read more

HDFC Mutual Fund (HDFC MF) has completed one year of its investor education programme, Mission Samriddhi, an initiative focused on improving financial literacy among India’s armed forces personnel and their families. Launched on Kargil Vijay Diwas on July 26, 2025, the initiative has conducted more than 130 financial awareness sessions across Army, Navy and Air … Read more

ITC Sunfeast Fantastik has unveiled a fresh campaign to promote its newly launched Strawberry Cheesecake chocolate bar, featuring comedian Gaurav Gera’s beloved Chutki and Shopkeeper characters alongside actor and former Miss World Manushi Chhillar. Video: https://www.instagram.com/reel/DZ42FqKqQCL/?igsh=MWYzMnFuN2ZuazlmMw== Created by a simple agency, the campaign introduces the premium-inspired flavour by blending strawberry, cheesecake and chocolate into an … Read more

Marking World IVF Day, Bharat Serums and Vaccines (BSV), a Mankind Group company specialising in women’s health and fertility care, has launched its #FindYourMissingJoy campaign to encourage timely fertility consultations and promote greater awareness around infertility. Anchored by a digital film, the campaign urges couples facing fertility challenges to seek early medical advice from qualified specialists, emphasising that timely … Read more

Hershey India has launched its latest Back-to-School campaign for Hershey’s Spreads, featuring actor Sameera Reddy, her daughter Nyra, and mother-in-law Manjari in a light-hearted film that captures the everyday breakfast dilemmas faced by families. Link: https://www.instagram.com/reel/Da4Z0FJiSr-/?igsh=dzY1eTl2enI5c2J0 Built around the playful concept of a “Breakfast Court,” the campaign highlights a familiar parenting challenge-keeping breakfast and school tiffins exciting amid hectic morning routines. The story begins … Read more

Berger Paints India has introduced a refreshed brand identity with the launch of its new campaign, ‘Rang Bana Rahe’, reinforcing the idea that while life may bring challenges, it should never diminish the colours that define an individual. The initiative marks a new phase in the paint maker’s brand journey by extending its long-standing promise of … Read more

On the occasion of World IVF Day, Cloudnine Fertility has unveiled its new awareness campaign, “Every Fertility Journey is Different-and Begins with Understanding,” highlighting the importance of personalised fertility care for individuals and couples aspiring to become parents. The campaign focuses on the fact that every fertility journey is unique and begins with understanding a person’s specific medical … Read more