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mPokket appoints Naveen Polishetty as brand ambassador, launches new growth campaign

Digital lending platform mPokket has named actor Naveen Polishetty as its brand ambassador and unveiled a new campaign, ‘mPokket Ante Non-Stop Growth’, aimed at connecting with young borrowers in Andhra Pradesh and Telangana. Conceptualised by Social Panga, the campaign comprises a 35-second master film and two 20-second digital films. Inspired by Polishetty’s own career journey, the … Read more

Why the Next Generation Is Forcing Brands to Rethink Marketing

For years, marketers followed a predictable formula-build awareness, create desire and drive purchase. Today, that formula is rapidly evolving. As Gen Z gains spending power and Gen Alpha begins influencing household decisions, brands must rethink how they communicate, engage and earn trust. Unlike previous generations, these consumers don’t just watch content-they interact with it. They … Read more

Ruchi Kansal promoted to Associate Director – Publicis Groupe.

Ruchi Kansal has been promoted to Associate Director – Global Data, Audiences & Technology Solutions at Publicis Groupe. Previously serving as Global Data, Audiences & Technology Solutions Manager, she has played a key role in connecting local markets with global strategy while driving data, audience, and marketing technology initiatives. Before Publicis Groupe, she built her … Read more

Pooja Ghate joins Sutherland as Director – Corporate Marketing

Pooja Ghate has joined Sutherland as Director – Corporate Marketing, bringing over 14 years of experience in global marketing. She joins from Datamatics, where she served as Senior Field Marketing Manager, leading integrated marketing strategies across India and the EMEA region. Ghate has a strong track record of driving revenue growth, enhancing brand visibility, and … Read more

AU Small Finance Bank appoints Yogesh Jain as its Deputy CEO

AU Small Finance Bank has appointed Yogesh Jain as its Deputy CEO, effective July 25, 2026. A 16-year veteran of the bank and former COO, Jain has played a key role in driving technology modernisation, digital banking and operational growth. His elevation comes as AU accelerates its transition towards becoming a Universal Bank.

Priyanka Datta joins Mahindra Automotive as DGM

Priyanka Datta has joined Mahindra & Mahindra’s Automotive and Farm Equipment Business as Deputy General Manager – Social Media & Digital Content Strategy. Returning to the automotive industry, she brings fresh experience and will lead the brand’s social media and digital content initiatives for the iconic automaker.

Mobavenue AI launches Neural Engine with brand refresh

Mobavenue AI Tech Limited has introduced a refreshed brand identity alongside the launch of the Mobavenue Neural Engine, an AI-powered platform designed to simplify advertising planning, execution and performance analysis through a unified intelligence layer. The rebranding reflects the company’s evolution from a Mumbai-based digital marketing startup into a publicly listed global AdTech company focused on … Read more

BKT renews Big Bash League partnership with Cricket Australia until 2028-29

Balkrishna Industries Ltd. (BKT) has extended its partnership with Cricket Australia, renewing its role as the naming rights partner of the Big Bash League’s Golden Cap awards for another three years. The renewed agreement will see the collaboration continue through the 2028-29 Big Bash seasons, taking the partnership beyond a decade and making it one … Read more