Newsroom 
Cadbury Dairy Milk has released two new advertisements centered on the theme of belonging and acceptance in unfamiliar environments, though one raises concerns with its approach to a sensitive topic. The first ad features a college freshman who, while searching for his room, is summoned by seniors in what initially appears to be a ragging … Read more
Reliance Consumer Products has announced a dynamic new campaign for Campa Energy, with the television commercial set to premiere strategically before the Champions Trophy final. The campaign specifically targets today’s youth and their active, fast-paced lifestyles. Prasoon Joshi, Chairman and CCO of McCann Worldgroup, explained the creative vision: “Young India runs on spontaneity, speed, and … Read more
Myntra has unveiled its Women’s Day campaign ‘Fashion Ki Adalat’ featuring Archana Puran Singh as judge alongside digital creators Sakshi Sindwani, Ruhee Dosani, and Meghna Kaur. The initiative tackles the unsolicited judgments women regularly face regarding their fashion and beauty choices. Set in a courtroom of style, the campaign employs a humorous approach to mirror … Read more
There’s a subtle but powerful resistance to women pushing boundaries,” reflects Eiti Singhal, Ex-Chief Marketing Officer of Vega Industries Private Limited. Her journey through marketing’s competitive landscape reveals both persistent challenges and powerful solutions for women in leadership. As Singhal climbed the corporate ladder, she encountered what many women face: the expectation to show “an … Read more
Canon India has launched its “She #CANwithCanon” campaign for International Women’s Day, emphasizing sustainable action over momentary recognition. Aligning with the global theme “Accelerate Action,” the initiative underscores Canon’s commitment to creating systematic opportunities enabling women to excel both personally and professionally. The campaign features a compelling video highlighting daily challenges women face while showcasing … Read more
ABD Limited (Allied Blenders and Distillers) has announced the appointment of Arvind Hangal and Roshni Chatterjee as Marketing Directors, designating them as Senior Management Personnel with immediate effect. Hangal, who joined the company in November 2011, brings extensive expertise in marketing and brand management. He holds a Bachelor of Science from the University of Mumbai … Read more
Behrouz Biryani has launched the ‘Royal Metal Handi,’ a premium biryani packaging designed specifically for group dining occasions. Available in portions serving two or four people, this innovative packaging aims to enhance the home dining experience during Ramadan. The company claims this represents the first large-scale launch of its kind globally. The brand orchestrated a … Read more
Personal care brand Mamaearth has announced Palak Tiwari as its newest ambassador, joining longtime brand advocate Shilpa Shetty Kundra. The duo appears in a new TV campaign for Mamaearth’s Ubtan Face Wash, highlighting the traditional benefits of Ubtan for glowing skin. Conceptualized by Havas Creative India, the commercial shows Palak lamenting her lost skin radiance … Read more
Global management consulting giant McKinsey has acquired ET Medialabs (ETML), a performance marketing and analytics agency, adding 60 analytics specialists from India to its growing digital marketing operations and technology (DMOT) capabilities. This strategic move expands McKinsey’s digital marketing talent pool to over 200 analysts, performance marketers, and data scientists across global hubs in Asia … Read more
The first-ever ad:tech Honours celebrated marketing technology excellence at Yashobhoomi on March 6th, recognizing pioneers transforming the digital marketing landscape. The prestigious awards, launched in collaboration with the International Advertising Association (IAA) India Chapter, marked a significant milestone for the industry. After 14 years of championing digital transformation, ad:tech New Delhi expanded its influence by … Read more
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