Newsroom 
The International Cricket Council (ICC) has secured a groundbreaking two-year partnership with Unilever’s personal care brands, including Rexona and Dove. Announced on International Women’s Day, this deal represents the ICC’s first dedicated commercial partner for women’s cricket, extending through 2027. The collaboration will span major tournaments including the ICC Women’s Cricket World Cup 2025 in … Read more
Havmor Ice Cream, a subsidiary of LOTTE Wellfood, has announced the renewal of its strategic partnership with Gujarat Titans for the upcoming 2025 cricket season. This continued collaboration aims to enhance fan engagement through innovative initiatives that celebrate Gujarat’s rich sporting and cultural heritage. The partnership will feature the introduction of new cricket-themed ice cream … Read more
Warner Bros. Discovery has announced the elevation of Harshit Sahni to the position of Senior Director Cluster Revenue Head for South Asia. Sahni, who has been with the company for approximately three years, shared the news of his promotion through a LinkedIn announcement. This advancement comes as recognition of Sahni’s contributions to the organization and … Read more
PepsiCo India’s orange-flavored beverage Mirinda has unveiled a spirited Holi campaign that captures the essence of the colorful festival while highlighting how the brand adds excitement to everyday moments with its signature twist. The campaign centers around a light-hearted exchange between a son and his mother, showcasing how Mirinda transforms a serious conversation into a … Read more
Prasar Bharati has signed what sources describe as potentially its biggest-ever media deal with veteran news anchor Sudhir Chaudhary to spearhead Doordarshan’s ambitious revival. The landmark partnership aims to restore DD as a dominant force in Indian television news. Sources close to the development confirm that Chaudhary will join the public broadcaster within months, bringing … Read more
Director General of Health Services Atul Goel has formally requested IPL Chairman Arun Singh Dhumal to prohibit all tobacco and alcohol advertising during cricket matches, related events, and national TV broadcasts. In his March 5 letter, also addressed to the BCCI, Goel called for sportspersons to be discouraged from endorsing these products, either directly or … Read more
The ICC Champions Trophy 2025 final has become a watershed moment for sports streaming technology, with Jio Hotstar reporting an unprecedented 900 million concurrent viewers during India’s victory over New Zealand on Sunday. This digital milestone represents a fundamental shift in global sports consumption patterns. Industry analysts note that this viewership figure—nearly triple the platform’s … Read more
Netflix has announced the expansion of its WWE partnership to include India, with streaming set to begin on April 1, 2025. This builds upon Netflix’s existing exclusive rights to WWE content in the US, Canada, and UK. In a targeted promotional video, WWE legend Triple H confirmed that the platform will broadcast all major WWE … Read more
Cadbury Dairy Milk has released two new advertisements centered on the theme of belonging and acceptance in unfamiliar environments, though one raises concerns with its approach to a sensitive topic. The first ad features a college freshman who, while searching for his room, is summoned by seniors in what initially appears to be a ragging … Read more
Reliance Consumer Products has announced a dynamic new campaign for Campa Energy, with the television commercial set to premiere strategically before the Champions Trophy final. The campaign specifically targets today’s youth and their active, fast-paced lifestyles. Prasoon Joshi, Chairman and CCO of McCann Worldgroup, explained the creative vision: “Young India runs on spontaneity, speed, and … Read more
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