Newsroom 
Arth by Emcure, the wellness brand founded by entrepreneur Namita Thapar, has launched its nationwide ‘Fight Against Obesity’ campaign to encourage informed conversations around obesity and inspire healthier lifestyle choices. Designed as a social-first initiative, the campaign aims to replace stigma with education by promoting science-backed insights on weight management and overall wellness. As part of the … Read more
Connected TV (CTV) emerged as a stronger and more diverse advertising platform than traditional linear television during the FIFA World Cup 2026, according to the latest TAM Sports report. While overall advertising volumes on linear TV dipped 4% compared to the 2022 tournament, advertiser participation increased significantly as the competition progressed. The report analysed commercial advertising across all … Read more
Reliance Trends has unveiled its latest Onam campaign, spotlighting a fresh take on festive fashion through a vibrant film featuring actor Preity Mukundhan, dancer and digital creator Sarangi Shyam, and DJ Attakkari. Conceptualised by PlusOne Design, the campaign blends tradition with contemporary self-expression, capturing how younger audiences are redefining festive celebrations. The campaign showcases Reliance … Read more
RedTaxi has rolled out a new advertising campaign highlighting its complete mobility ecosystem, bringing together its cab, auto and bike services under a single brand message. Conceptualised by STOM Productions, the campaign aims to simplify the brand’s expanded offerings through a unified communication strategy. Built around the Tamil tagline, “Cab. Auto. Bike-na.. RedTaxi dhan,” the campaign is … Read more
Stayfree has introduced an upgraded version of its Secure XL sanitary pad, featuring a new Pad Change Alert designed to help women identify the right time to replace their pad. The innovation is backed by a new integrated campaign starring brand ambassador Kiara Advani. Directed by acclaimed filmmaker Shoojit Sircar and produced by Magnon India, the campaign highlights the everyday challenges … Read more
Ice cream brand Go Zero has decided to discontinue its influencer marketing budget, opting instead to invest in full-time, in-house content creators. Founder Kiran Shah announced that the brand will hire two dedicated creators-one producing content in Hindi and the other in Kannada-to strengthen its regional storytelling. According to Shah, the decision stemmed from the … Read more
Dentsu Creative Isobar has been awarded the digital and e-commerce mandate for Canon India’s Imaging Consumer Business (ICB). The account will be managed from the agency’s Mumbai and Gurugram offices. Under the new mandate, the agency will spearhead Canon India’s digital and commerce strategy, leveraging its capabilities across media, data, consumer insights and digital retail. … Read more
Posterscope India has promoted Hassnain Kurreshi to Executive Creative Director. An 11-year veteran of the company, Kurreshi previously served as Group Creative Director and has steadily risen through multiple creative leadership roles, reflecting his long-standing contribution to the agency’s creative growth.
Prime Video has announced that the second season of its hit reality series The Traitors will premiere globally on August 13, with new episodes releasing every Thursday. Hosted once again by Karan Johar, the upcoming season will feature 21 celebrities competing in a high-stakes game of trust, betrayal and strategy. Produced by Dharmatic Entertainment in collaboration with All3Media International, the Indian adaptation … Read more
Meta has launched Facebook Verified, a free verification badge for personal profiles aimed at helping users distinguish genuine accounts from fake profiles and AI-generated identities. The new feature uses a selfie-based identity verification process, where users submit a short video selfie that is matched with their existing profile photos. Available to eligible users aged 18 and … Read more