Newsroom

LT Foods-owned Daawat marked World Biryani Day with a striking front-page newspaper jacket that celebrates the irresistible aroma of biryani. Featuring brand ambassador Shah Rukh Khan, the campaign transforms the newspaper’s front page into a sensory tribute to one of India’s most-loved dishes. The creative is built around the headline, “Smell the authentic aroma of Biryani,” with illustrated spices and aromatic swirls … Read more

Handbag and accessories brand Miraggio has expanded its Made to Move collection with a new range of active lifestyle bags, accompanied by a digital campaign that blends fashion with fitness. The launch reflects the growing demand for accessories that seamlessly transition between workouts and everyday life. Link: https://www.instagram.com/reel/DZrkf-0iBpt/?igsh=dmtxYnEyYmx6M3Mx The new collection includes Chase, a pickleball racket bag; Breeze, a yoga mat … Read more

Asian Paints has unveiled its latest campaign, ‘Rang Hi Asli Pata Hai’, celebrating a uniquely Indian habit of identifying homes by their colours rather than their addresses. As part of the initiative, the brand has partnered with Zomato to bring this everyday cultural insight to life while reinforcing its Colour Warranty proposition. The campaign is built on the observation that … Read more

Direct-to-consumer sleep solutions brand SleepyCat has launched a new digital campaign featuring actor Nimrat Kaur, encouraging consumers to rethink the everyday compromises they make when it comes to sleep. The campaign urges people to stop accepting discomfort as normal and instead make informed choices that lead to better rest and overall well-being. Created as reel-first content rather than … Read more

SharkNinja APAC has unveiled its first-ever India marketing campaign featuring Bollywood actors Ananya Panday and Chunky Panday, marking a key milestone in the brand’s India expansion strategy after entering the market earlier this year. The integrated campaign introduces two of the brand’s flagship kitchen appliances-the Ninja Blast Portable Blender and the Ninja Combi 14-in-1 Multicooker-using the real-life father-daughter duo to … Read more

Mastercard has launched its latest integrated campaign, “Sirf Card Nahi, Mastercard,” highlighting how its cards offer much more than seamless transactions by delivering rewards, security, global acceptance and exclusive experiences that add value to everyday spending. As digital payments become deeply embedded in the daily lives of Indian consumers, the campaign aims to position Mastercard as a … Read more

Sansaar, the conscious luxury home furnishings brand from D’Decor, has entered the bedding category with the launch of a new campaign, “A Great Day Starts the Night Before,” featuring brand ambassador Ranveer Singh. The move marks the brand’s next phase of growth as it broadens its portfolio from soft furnishings to products designed to enhance everyday sleep … Read more

Flipkart has unveiled a quirky new campaign for its GOAT Sale, and this time, the spotlight isn’t on a celebrity or influencer- it’s on Don, an albino buffalo that recently became an internet sensation after surviving against the odds. Tapping into Don’s viral popularity, Flipkart has turned the unlikely star into the face of its … Read more