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QSR leader Wow! Momo has expanded into the FMCG sector with the launch of Wow! Noodles, introducing a distinctive range of fusion flavors including Thukpa, Khao Suey, Manchurian, Korean, and Chinese Bhel to the cup noodles segment. The product is now available nationwide through multiple distribution channels, including quick commerce platforms (Instamart, Zepto, Blinkit, BigBasket), … Read more
Olio Pizza, from Bangalore-based F&B company Curefoods, has announced a comprehensive partnership with IPL team Rajasthan Royals that extends far beyond traditional sports sponsorship. The collaboration centers around multiple fan engagement initiatives, beginning with prominent stadium branding at the Royals’ home ground. Olio’s presence will include concourse branding, cheering squad branding, and dedicated pizza kiosks … Read more
Network18 has named Angad Bhatia as the CEO of Firstpost and Creator18, the media group’s new creator-focused initiative. In this dual leadership role, Bhatia will manage Firstpost’s operations while spearheading the development of a creator network that integrates across Network18’s diverse digital properties. Bhatia brings more than 15 years of expertise in media, content, technology, … Read more
Nike has announced its 2025 After Dark Tour, a global women’s race series designed as the ultimate women’s sporting weekend. The initiative continues Nike’s mission to inspire, innovate, and bring more women into sports despite barriers they face. To mark this milestone, Nike hosted a celebration in Mumbai featuring prominent athletes including Parul Chaudhary and … Read more
Ajio has broken new ground in retail marketing with the launch of its first completely AI-generated advertising campaign. Titled “The Great Fashion Price Crash,” the innovative campaign promotes the upcoming Ajio All Stars Sale while showcasing the retailer’s commitment to technology-driven storytelling. The creative concept draws a clever parallel between stock market crashes and consumer … Read more
Bennett Coleman and Company Limited (BCCL), the parent company of The Times of India, has announced the appointment of Vikas Purohit as CEO of New Business Ventures. In this strategic role, Purohit will be responsible for identifying, developing, and executing new business opportunities for the media conglomerate. His mandate includes conceptualizing high-potential venture ideas, creating … Read more
OpenAI is reportedly preparing to introduce a high-end “PhD-Level” AI agent priced at approximately ₹17 lakh per month. This premium offering is designed specifically for enterprise clients requiring advanced artificial intelligence capabilities for complex business applications. According to industry reports, the company isn’t stopping there. OpenAI plans to simultaneously unveil two additional AI agents at … Read more
Acclaimed filmmaker Farah Khan and emerging talent Veer Pahariya have joined forces with KFC in its newest marketing collaboration. The unexpected pairing brings Bollywood star power to the fried chicken giant’s campaign, with Khan’s directorial sensibilities and Pahariya’s youthful appeal creating an engaging dynamic. The duo infuses their signature charm and entertainment value into the … Read more
The International Cricket Council (ICC) has secured a groundbreaking two-year partnership with Unilever’s personal care brands, including Rexona and Dove. Announced on International Women’s Day, this deal represents the ICC’s first dedicated commercial partner for women’s cricket, extending through 2027. The collaboration will span major tournaments including the ICC Women’s Cricket World Cup 2025 in … Read more
Havmor Ice Cream, a subsidiary of LOTTE Wellfood, has announced the renewal of its strategic partnership with Gujarat Titans for the upcoming 2025 cricket season. This continued collaboration aims to enhance fan engagement through innovative initiatives that celebrate Gujarat’s rich sporting and cultural heritage. The partnership will feature the introduction of new cricket-themed ice cream … Read more
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