Newsroom 
Alpana Singh has been appointed as Director (Marketing) at IFFCO Tokio General Insurance, bringing over 30 years of experience in the insurance sector. Previously with Bajaj Allianz General Insurance and The Oriental Insurance Company, she will now lead the company’s marketing strategy, strengthen distribution channels, and drive customer-focused growth initiatives.
Ruchika Khullar has joined JSW Motors Limited as Assistant General Manager, marking an important milestone in her career. In this role, she will focus on driving strategic initiatives, improving operational efficiency, and supporting the company’s growth in the automotive sector. With strong experience in business management and operations, she brings a results-oriented approach that is … Read more
Omnicom Public Relations has appointed Shouvik Prasanna Mukherjee as Head of Creative, Asia Pacific. In this role, he will oversee creative across FleishmanHillard, Golin Ketchum, and Weber Shandwick, driving integrated creative strategy across the region. With over two decades of experience in communications and brand storytelling, Mukherjee has previously held senior leadership roles at Golin, … Read more
JSW Paints has unveiled its AI-powered Paint Visualizer, a digital platform designed to simplify the home colour selection process by helping consumers visualise shades in real-life spaces before making a purchase. Powered by artificial intelligence, the tool combines features such as lighting simulation, wall mapping and realistic colour rendering to show how different paint shades would appear under … Read more
Kerala: Wipro Brahmins, the foods brand under Wipro Consumer Care & Lighting, has expanded its staples portfolio with the launch of a new Brahmins Millets Range, catering to the growing demand for healthier everyday food options. The new range features six millet varieties-Foxtail, Little, Browntop, Barnyard, Kodo and Proso-sourced from key millet-producing regions across India. With the … Read more
Homegrown direct-to-consumer (D2C) fashion brands are playing an increasingly influential role in India’s occasion wear market, with Myntra reporting a 1.8X increase in demand for women’s occasion wear from these labels during the recently concluded wedding season. The platform also recorded a 50% year-on-year growth in overall demand for women’s occasion wear, highlighting the growing preference for Indian brands … Read more
Aaj Tak has introduced Vertical TV, an AI-powered broadcast format designed specifically for smartphone users, making it the first Hindi news channel in India to offer live news in a native vertical viewing experience. Unlike traditional television adapted for mobile screens, Vertical TV has been built from the ground up for vertical consumption. The platform uses … Read more
InsuranceDekho has named former Indian cricket captain Sourav Ganguly as its new brand ambassador and unveiled its latest campaign, ‘Khul Kar Khelo’, aimed at empowering insurance advisors to grow their businesses with confidence. The campaign draws inspiration from Ganguly’s leadership style and positions insurance advisors as entrepreneurs helping families secure their financial future. Through the initiative, InsuranceDekho encourages … Read more
Advertising and marketing veteran Jishnu Sen, former President and CEO of Grey India, passed away in the early hours of Sunday. The news was shared by his cousin, Shubho Sengupta, who described Sen as a respected industry leader with an enduring passion for life despite battling health issues in recent years. With a career spanning over two decades, … Read more
Swiss watchmaker Tissot has launched its new global summer campaign, “Welcome to the Tissot Sands,”using a series of everyday beach rituals to showcase the brand’s enduring values of precision, discipline and craftsmanship. Set against a vibrant beach backdrop, the cinematic campaign is narrated by a lifeguard wearing the Tissot Seastar 1000 Quartz. The story follows a cast of recurring … Read more
All Rights Reserved @2025ViralVault
