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WPP Media wins SharkNinja APAC’s integrated media mandate in India

SharkNinja APAC has appointed WPP Media as its integrated media partner for India, as the global home appliance brand accelerates its expansion in the country. Under the mandate, Wavemaker, WPP Media’s media agency, will oversee media strategy, planning, investment and performance marketing across both digital and offline platforms. The partnership is aimed at building a unified media ecosystem … Read more

Tanishq unveils ‘Festival of Diamonds’ campaign featuring Ananya Panday

Tanishq has launched its latest ‘Festival of Diamonds’ campaign featuring actor Ananya Panday, celebrating the timeless appeal of natural diamonds through a warm and relatable story. Conceptualised by TBWA\Lintas, the campaign showcases the brand’s natural diamond jewellery collection as an elegant choice for everyday wear. The campaign film captures a playful moment at home, where a child becomes fascinated … Read more

Eureka Forbes launches SmartClean campaign with Shraddha Kapoor

Eureka Forbes has unveiled its latest campaign, ‘Ghar Ka New Favourite’, featuring actor Shraddha Kapoor to promote its Forbes SmartClean robotic vacuum cleaner. The campaign highlights the growing role of artificial intelligence in home cleaning, positioning the device as a smart, hands-free solution for modern Indian households. The campaign film showcases Kapoor interacting with the AI-powered robotic vacuum cleaner as … Read more

CNN-News18 launches ‘Raw Report’ with Shawan Sen

CNN-News18 has expanded its programming lineup with the launch of ‘Raw Report’, a new weekday news show anchored by senior journalist Shawan Sen. Premiering on August 3, the programme will air at 12 pm and 10 pm across television, Connected TV (CTV) and YouTube. Designed to combine live reporting with in-depth analysis, Raw Report aims to move beyond breaking headlines by delivering exclusive stories, … Read more

Snabbit crosses 1.15 lakh daily jobs, grows 250x

Quick home services platform Snabbit has crossed 1.15 lakh fulfilled jobs per day, marking a 250-fold increase in daily orders in less than two years since its launch. The milestone reflects the company’s rapid expansion while continuing to improve operational efficiency and unit economics. During the first quarter of FY27, Snabbit completed over 4 million jobs in its core househelp category. … Read more

Ogilvy Secures Creative Mandate for Key Diageo Brands

Ogilvy has won the creative mandate for a selection of Diageo brands following a competitive multi-agency pitch, marking a significant development in the alcoholic beverages sector. Instead of consolidating its creative business under a single agency, Diageo will continue its long-standing multi-agency model, assigning different creative partners to brands based on strategic needs and expertise. … Read more

LG launches ‘Now Anyone Can Wash’ campaign

LG Electronics India has introduced its latest digital campaign, ‘Now Anyone Can Wash’, to showcase its AI DD™ 2.0 Washing Machines. The campaign highlights how artificial intelligence is making laundry easier by removing the complexity of selecting wash settings, identifying fabrics and measuring detergent, allowing anyone in the household to do laundry with confidence. Built around a … Read more