Newsroom 
Satish Nair has been appointed CEO of WPP Production India, succeeding Karthik Nagarajan. With over 25 years of experience, including 15 years at WPP Production, Nair returns to lead the business after serving as Global Chief Growth Officer and Chief Client Officer for APAC. His appointment marks a new chapter for the company as it … Read more
Tilaknagar Industries (TI), one of India’s leading alcoholic beverage companies, has appointed Apostrophe Ventures as its corporate and brand communications partner following a multi-agency pitch. The partnership comes as the company accelerates its growth strategy and strengthens its presence in the premium Indian spirits market. Under the mandate, Apostrophe Ventures will lead TI’s integrated corporate communications and … Read more
PhonePe has introduced PulsePro, a new enterprise intelligence platform designed to help businesses make informed decisions using aggregated and anonymised transaction data. Built on the company’s extensive digital payments ecosystem, the platform offers hyperlocal market insights to support expansion strategies, distribution planning and business growth. PulsePro enables organisations to analyse transaction trends across PhonePe’s vast network … Read more
Actor, creator and entrepreneur Bhuvan Bam has expanded his business portfolio with the launch of Sarkar, a premium fragrance brand co-founded with Neel Gogia, Rohit Raj and Jag Chima. Developed over nearly three years, the brand aims to offer high-quality fragrances that blend craftsmanship with everyday accessibility. Sarkar debuts with a collection of four unisex perfumes-Orion, Noble, Throne and Regal. Priced between ₹1,000 and … Read more
Excel Entertainment has expanded its creative portfolio with the launch of Excel Music, a dedicated music label backed by Universal Music Group (UMG) as a strategic shareholder and its marketing and distribution partner. The move marks the production house’s foray into the music business, strengthening its presence beyond film production. The label’s inaugural release will be the soundtrack … Read more
Amaron has unveiled an immersive in-cinema campaign to promote its home power backup solutions by recreating a brief power outage inside movie theatres. Conceptualised by Omnicom Media’s Lodestar UM and executed by Rapport, the activation transforms a familiar consumer experience into a memorable brand interaction. Built on the insight that people often think about power backup only when … Read more
Ranveer Singh-backed nutrition brand SuperYou has entered the puffed snacks category with the launch of Power Puffs, expanding its range of protein-focused snacks. The new offering is available in four flavours-Chilli Masala, Maaad Achari, Cheesy Cheese and Pizza Party. Link: https://www.instagram.com/reel/DbkPFsaoiIz/?igsh=MXdweDF0MXp0NTQwZQ== The baked snack range delivers up to 13g of protein per pack, catering to consumers looking for healthier snacking options … Read more
McDonald’s India – North and East has expanded its McCafé footprint to 200 outlets across the region and celebrated the milestone with a new campaign featuring actor Tara Sutaria. Conceptualised by BBDO India, the campaign reinforces McCafé’s ‘Good Vibes Start with McCafé’ platform while highlighting the brand’s growing presence in India’s evolving coffee culture. Alongside the campaign, McCafé has introduced a refreshed summer … Read more
DS Group’s confectionery brand Pulse Candy has partnered with the upcoming Spider-Man: Brand New Day movie for a nationwide 360-degree consumer engagement campaign. The collaboration brings together one of India’s most popular candy brands and the iconic superhero through an integrated marketing initiative spanning digital, outdoor, cinema, retail and social media. Built around the message “Even Spider-Man Cannot Resist Pulse,” the … Read more
Jyoti Samajpati has been elevated to EVP – Head Marketing & Propositions (Consumer Bank) at Kotak Mahindra Bank, from her previous role as Head Propositions. She’ll lead the Kotak brand, customer experience and go-to-market strategy, bringing two decades of experience from Unilever, Marico and MullenLowe Lintas Group.