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Luminous unveils EDGE campaign featuring Sachin Tendulkar

Luminous Power Technologies has unveiled a new digital campaign featuring brand ambassador Sachin Tendulkar to showcase the versatility of its EDGE Portable Power Series. The campaign highlights how portable power solutions can seamlessly support outdoor lifestyles, including camping, travel, content creation and remote work. Set against the backdrop of a camping trip, the campaign film follows Tendulkar enjoying … Read more

Sebamed debunks ‘Hair Fall ≠ Hair Loss’ myth with new science-led digital campaign

Sebamed has rolled out a new digital campaign for its Sebamed Anti-Hairloss Shampoo, aiming to challenge one of the most common misconceptions in the haircare category-that hair fall and hair loss are the same condition. Built around the message ‘Hair Fall ≠ Hair Loss’, the campaign uses bold storytelling and science-backed insights to encourage consumers to identify the … Read more

JioHotstar teams up with VDO.AI to bring real-time contextual advertising to CTV and OTT

JioHotstar has strengthened its partnership with ad-tech platform VDO.AI to introduce real-time contextual advertising across its Connected TV (CTV) and OTT ecosystem. The collaboration aims to help brands deliver more relevant and personalised ad experiences by dynamically adapting creatives based on live external signals. At the core of the integration is VDO.AI’s Dynamic Creative Optimisation (DCO) … Read more

Bajaj Consumer Care boosts Q1 advertising spend by 28.5% to strengthen brand growth

Bajaj Consumer Care significantly increased its advertising and sales promotion investments during the first quarter of FY27, underscoring its focus on strengthening brand visibility and accelerating growth across key product categories. According to the company’s Q1 FY27 financial results, advertising and promotional expenditure rose 28.5% year-on-year to ₹49.22 crore, up from ₹38.30 crore in the corresponding quarter last year. The … Read more

Kunal Dubey joins Stable Money to lead Brand and Growth

Kunal Dubey (KD) has joined Stable Money to lead Brand and Growth, bringing with him deep experience in building brands and scaling businesses with a strong customer-first approach. Beyond his impressive track record, what stands out is his humility, curiosity, and openness to new ideas—qualities that are rare at his level of experience. At Stable … Read more

Neha Bhambri joins Samsonite India as Brand Head

Neha Bhambri has joined Samsonite India as Brand Head, marking a new milestone in her marketing career. With over 14 years of experience in brand management, product development, e-commerce, and new product launches, she brings extensive expertise to the role. Prior to this, Bhambri served as Category Lead – Product at American Tourister, where she … Read more

Nikhil Kamath’s WTF Invests in Independent Creative Agency BTG

Independent creative agency BTG has joined the venture ecosystem of WTF, the founder-led investment platform backed by entrepreneur Nikhil Kamath, in a move aimed at accelerating the agency’s growth while preserving its independent identity. Founded in 2018 by Aaliya Amrin, Eman Batliwalla and Danisha Kohli, BTG will continue to operate under its existing leadership, with the founders retaining full creative … Read more

Senco Gold Unveils ‘Drops of Joy’ Campaign

Senco Gold & Diamonds has launched its ‘Drops of Joy’ monsoon campaign, encouraging consumers to celebrate everyday moments through self-gifting and wearable fine jewellery. The initiative reflects the growing trend of buying jewellery as a form of personal expression rather than reserving it solely for weddings and special occasions. As part of the campaign, the brand is … Read more

Nitika Lal rejoins Flipkart as Associate Director – Marketing & Growth

Nitika Lal has rejoined Flipkart as Associate Director – Marketing & Growth, where she will lead brand, customer growth, and retention initiatives for Shopsy. Bringing over nine years of prior experience at Flipkart and an earlier stint at American Express, she returns with deep expertise in brand marketing, growth strategy, customer acquisition, and go-to-market execution.