Newsroom 
Key Highlights: Summary: In a landmark move, Reliance Industries and The Walt Disney Company have combined their Indian media operations to launch ‘JioHotstar,’ a comprehensive streaming service poised to redefine India’s digital entertainment landscape. This strategic alliance aims to offer consumers an unparalleled viewing experience by integrating the extensive content libraries of JioCinema and Disney+ … Read more
Key Highlights: Summary: The Maha Kumbh Mela 2025, recognized as the world’s largest religious gathering, has evolved into a significant platform for brand marketing. The festival’s vast congregation presents an exceptional opportunity for companies to reach a wide-ranging audience. Brands are projected to invest substantially in advertising and on-ground activations throughout the event. These investments … Read more
Key Highlights: Summary: On February 17, 2025, Zomato introduced ‘Nugget’, an AI-native, no-code customer support platform aimed at assisting businesses in scaling their support operations seamlessly. Deepinder Goyal shared the news on social media platform X, emphasizing Nugget’s customizable features and cost-effectiveness, which negate the need for dedicated development teams. Nugget has been in development … Read more
Key Highlights: Summary: Ranbir Kapoor, renowned for his dynamic roles in Indian cinema, has ventured into the fashion industry with the launch of ‘ARKS,’ a premium lifestyle brand that embodies his personal style and ethos. The brand’s inaugural collection offers a range of modern essentials designed for both functionality and style. Product Line: ARKS’ debut … Read more
Key Highlights: Campaign Overview:boAt, India’s leading audio and wearable brand, has unveiled its latest campaign, ‘Tag,’ featuring contemporary art patron Shalini Passi and Bollywood actor Vijay Varma. The campaign highlights boAt’s new range of smartwatches and earbuds, blending style with cutting-edge technology. Marketing and Brand Strategy:boAt’s ‘Tag’ campaign is strategically deployed across digital, social media, … Read more
The Big Reveal In a first-of-its-kind collaboration, PepsiCo’s Mountain Dew has brought together Bollywood superstars Hrithik Roshan and Salman Khan for its latest campaign. This marks a major milestone in the brand’s advertising journey, amplifying its core message: ‘Darr Ke Aage Jeet Hai’ (Victory Lies Beyond Fear). The campaign features an adrenaline-fueled TVC where Roshan … Read more
Key Highlights: JioHotstar Sparks a New Era in Digital Entertainment JioHotstar has taken a bold step in reshaping India’s digital entertainment scene with the launch of ‘Sparks,’ an ambitious content slate featuring 20 exclusive creator-led shows. By collaborating with some of India’s most influential digital personalities, JioHotstar is offering fresh, engaging, and interactive content across … Read more
Key Highlights OverviewPerplexity, known for its AI-driven search engine, is set to redefine digital experiences with the launch of its proprietary web browser, ‘Comet.’ Designed to integrate advanced AI capabilities, Comet is positioned as an agentic browser that enhances research, information retrieval, and user interactivity. Insights & Market PositioningPerplexity’s expansion into web browsing aligns with … Read more
Wait… a marketing agency for museums? Yep. And cities too. While the world obsesses over fashion brands and tech giants, Design Narratives (DESNAR) founded by Shubham Garg, is out here doing something no one else dared to—giving museums and cities their own brand identities. Because let’s be real, heritage sites and cultural hubs deserve better … Read more
Key Highlights: Nothing Offers Exclusive Glimpse into Phone (3a) Series London-based consumer technology brand Nothing has released an exclusive video unveiling key design elements of its upcoming Phone (3a) series, set for launch on March 4, 2025. The YouTube video, titled “The Secrets Behind 3a,” showcases insights from the brand’s design team, offering a behind-the-scenes … Read more
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