Newsroom 
Snapchat has reported significant growth in its advertising business in India, driven by increasing brand interest in Gen Z consumers and the platform’s immersive advertising formats. According to the company, the number of advertisers on Snapchat in India has grown tenfold over the past two years, while the number of brands advertising consistently throughout the … Read more
Britannia Milk Bikis has launched a unique cultural initiative in Tamil Nadu that brings the timeless wisdom of the Thirukkural closer to children through an everyday favourite-its biscuits. As part of the newly launched Britannia Milk Bikis Thirukkural Challenge, selected biscuits in special edition packs now feature individual words from the Thirukkural, the 2,000-year-old Tamil literary … Read more
Fitness and lifestyle brand HRX has entered the personal fragrances segment with the launch of a new collection developed in collaboration with PCA Group, marking the brand’s latest expansion beyond apparel and fitness products. The newly launched range includes three fragrance variants-Hero, Rise, and Xtreme-available in both deodorant body sprays and Eau De Toilette formats. … Read more
Marketing agency Insomniacs and communications consultancy YoUnique Communication have joined forces to launch YouBeYou, an integrated communications venture designed specifically for the real estate and infrastructure sector. The new venture aims to address the growing demand among developers, infrastructure companies, and urban-focused brands for unified communication strategies that combine marketing, public relations, digital engagement, and stakeholder … Read more
Vodafone Idea (Vi) has launched a new social media campaign positioning itself as a telecom brand that believes network quality should be accessible to everyone, while taking an apparent swipe at rival Airtel’s recently introduced “Priority Postpaid” service. Built around the message “Strong Network, Sabka Haq”, the campaign questions the idea of premium network access and … Read more
Niva Bupa Health Insurance has promoted Rahul Chatterjee to Senior Vice President and Head of Marketing. In his expanded role, he will lead the company’s marketing strategy, brand building, and customer engagement initiatives. The elevation reflects Niva Bupa’s focus on strengthening its leadership team and accelerating growth in India’s increasingly competitive health insurance market.
Tata Motors has appointed Ejaz Takey as Head of SUV Marketing, strengthening its marketing leadership at a time of growing competition in the SUV segment. Takey joins from Mahindra & Mahindra, where he led brand strategy initiatives. With over 15 years of industry experience, he will drive marketing and consumer engagement for Tata Motors’ SUV … Read more
Ahead of World Environment Day on June 5, CNN-News18 has unveiled #CNNNews18OneLess, a nationwide campaign designed to inspire individuals to make small but meaningful lifestyle changes that can collectively contribute to a healthier planet. Built around the idea that environmental sustainability begins with everyday choices, the campaign encourages people to adopt a simple “One Less” pledge. … Read more
Integrated marketing communications firm The Mavericks and creative transformation company AVDS have entered into a strategic partnership aimed at offering clients a more comprehensive suite of services across communications, creative strategy, branding, and employer engagement. The collaboration combines The Mavericks’ expertise in integrated communications and reputation management with AVDS’ strengths in creative brand strategy, design, … Read more
JioHotstar has onboarded 50 brand partners, including 11 sponsors, for the exclusive digital premiere of blockbuster action thriller Dhurandhar The Revenge, which streams on the platform on June 4. The impressive sponsor lineup includes Fevicol, Samsung, Vimal, Sting, LG Water Purifier, Dulcoflex, HDFC SKY, AMFI, Reliance Digital, Swiggy Instamart, and Invisalign, reflecting the growing appeal of … Read more