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In a category crowded with loud claims and technical jargon, Chupps Footwear is choosing simplicity to stand out. Its latest campaign, created with INTO Creative, redefines how comfort is communicated-by showing the result instead of explaining the features. At the core of the campaign is a 30-second film built on a single idea: when your … Read more
Nostalgia continues to be fashion’s favorite shortcut to relevance, and Converse India is leaning into it with the launch of its Chuck Taylor All Star Throwback. The latest drop doesn’t just revisit the past-it carefully repackages it for a generation that romanticizes eras it never fully lived through. Fronted by Harsh Varrdhan Kapoor, the campaign … Read more
When a legacy brand evolves, the expectation is clarity. But for Godrej Industries Group, its recent identity refresh has triggered something far less controlled-a public design debate on originality. The newly introduced “GI” mark, built using simple geometric forms, was intended as a quiet corporate identifier following the group’s structural split. It was never meant … Read more
tgthr. has strengthened its leadership team with the appointment of Shamima Pereira as Business Head and Sonia Kumar as AVP – Strategy & Brand Solutions Lead. Pereira brings over 14 years of experience across leading agencies and marquee brands like Amul, Indian Oil, and Heineken, and will focus on scaling business and client partnerships. Kumar, … Read more
As connected TV continues to attract rising ad spends, measurement gaps have remained a persistent challenge. Addressing this, Integral Ad Science has launched IAS Total TV, a solution designed to deliver content-level transparency across major streaming platforms. The offering aggregates granular data-such as show, genre, rating, and language-across platforms including Disney, NBCUniversal, Paramount, and Prime … Read more
In a category often confined to shelves and school lists, DOMS Industries is rewriting the rulebook-one crayon at a time. At Kids Expo 2026 held at the World Trade Centre Mumbai, the brand swapped passive displays for an immersive, hands-on experience designed to spark creativity among children. Instead of showcasing products behind counters, DOMS built … Read more
In a move that blends candy with culture, Perfetti Van Melle has appointed Black White Orange Brands as the official licensing partner for Chupa Chups in India. The partnership signals a bold push to take the iconic confectionery brand beyond sweets and into the world of lifestyle and consumer products. Under this mandate, Black White … Read more
Mahesh Samat, Global Head – Publishing and Branded Retail at The Walt Disney Company, has announced his departure, bringing to a close a remarkable 40-year career across FMCG, healthcare, media, and entertainment. Sharing the update on LinkedIn, Samat described his time at Disney as a fitting final chapter, expressing gratitude for the mentors, teams, and … Read more
Kanika Chaudhary has been elevated to Associate Director at The Trade Desk, marking a significant step forward in her journey with the company. In her new role, she will focus on driving strategic business development, deepening client partnerships, and accelerating programmatic adoption. Previously a Business Development Manager, she brings diverse experience from Times Internet, Sony … Read more
In a move that signals a strategic shift in storytelling, Gulf Oil Lubricants India has appointed Curativity Brand Solutions as its new creative agency partner. The mandate hands Curativity the reins of the brand’s creative strategy as Gulf Oil sharpens its focus on a more consumer-facing narrative. This partnership comes at a pivotal moment. Gulf … Read more
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