Newsroom 
In a marketplace flooded with feature-heavy tech ads, Apple India takes a refreshingly theatrical route. Its latest campaign for the iPhone 17 swaps modern backdrops for a royal court, where humour becomes the storytelling engine and technology plays the quiet problem-solver. The campaign unfolds through a series of short films set in a fictional palace. … Read more
Sun Pharmaceutical Industries has announced a definitive agreement to acquire Organon & Co. in an all-cash transaction valued at $11.75 billion, marking one of the most significant moves in its global expansion strategy. The deal, priced at $14 per share, will see Sun Pharma take full ownership of Organon, a healthcare company spun off from … Read more
In a category long tied to summer heat and post-workout hydration, Safal is rewriting the script. With its latest campaign featuring Tara Sutaria, the horticulture brand from Mother Dairy positions coconut water as an anytime, anywhere beverage-no longer reserved for specific moments. Conceptualised by Ogilvy, the campaign revolves around the theme #TheSafalWayToRecharge. At its core … Read more
Samsung has rolled out a new digital ad film for its Galaxy S26 Ultra, bringing focus to its “World’s First Privacy Display.” Conceptualised and executed by Opraah FX in collaboration with Cheil India, the campaign features cricketer Harleen Deol in a narrative rooted in everyday reality. Video Link: https://www.instagram.com/reel/DXjgk9cAX8F/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The film draws from a familiar … Read more
Shipra Srivastava has been elevated to Head of Marketing at Spotify India, marking a significant milestone in her journey with the company. With a strong focus on strategy, brand, and growth, she steps into the role to lead the platform’s marketing efforts, building on her impactful contributions and shaping what comes next for Spotify in … Read more
Skincare just got a playful enforcer. Hyphen has rolled out its latest campaign featuring Kriti Sanon as the quirky yet convincing ‘SPF Police’-a character designed to remind consumers that sunscreen isn’t optional, it’s essential. Video Link: https://www.instagram.com/reel/DXjDwEDkhDP/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign unfolds with a clever twist. It began with social media buzz hinting at Sanon stepping away … Read more
In a move to sharpen its cultural edge in India, Jack Daniel’s has appointed 22feet as its creative agency of record following a multi-agency pitch. The integrated mandate spans brand strategy, digital, social media, packaging, experiential, and retail communications-covering the entire Jack Daniel’s portfolio, including Tennessee Whiskey, Flavors, Gentleman Jack, and Single Barrel, along with … Read more
As cricket fever sweeps the nation, Swiggy is tapping into a familiar ritual-food and fandom-through its latest campaign featuring Dinesh Karthik. The digital film captures a simple truth: in India, watching a match is incomplete without something delicious on the table. Video Link: https://www.instagram.com/reel/DXRQYUUDLiD/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised around everyday match-day moments, the film-produced by Corcoise Films and … Read more
Hero MotoCorp is revving up its youth connect with the appointment of Ishaan Khatter as the brand ambassador for its scooter, Hero Xoom. Alongside the announcement, the company has rolled out a vibrant new campaign film that blends music, movement, and storytelling to position the scooter as a symbol of energy and individuality. Conceptualised by … Read more
In an age where print often fights for attention, Instamart and Go Zero found a way to make readers stop, open, and experience an ad. Their latest campaign, conceptualised by Havas Media India, transforms a traditional newspaper into something far more interactive-a refrigerator. Featured as a full-page spread in Hindustan Times, the ad comes with … Read more
All Rights Reserved @2025ViralVault
