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The The Advertising Club has announced the appointment of three prominent industry leaders-Shashanka Chaturvedi, Sumona Sen, and Pallavi Chakravarti-as Jury Chairs for the ABBY Awards 2026, powered by The One Club for Creativity. Chaturvedi, co-founder of Good Morning Films, will chair the Video Craft category. A self-taught filmmaker known for his storytelling finesse, he has … Read more
In a world obsessed with metrics, Project Nanhi Kali is choosing to tell a different story-one that can’t be measured on a spreadsheet. Its latest film, Power of One, shifts the spotlight from scale to something far more personal: the transformation of a single life. Conceptualised by Ogilvy India, the film captures subtle yet powerful … Read more
In a shift from performance-led messaging to emotional storytelling, Sujata Appliances has launched its latest campaign, Sujata For Life, highlighting the role of its mixer grinders in life’s transitional moments. VIDEO Link: https://www.instagram.com/reel/DXRXnUQsaj8/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign film captures a bride entering a new home, adjusting to unfamiliar surroundings and routines. Amid this change, a Sujata mixer … Read more
The race, the pressure, the silence before results-Exam is ready to turn a familiar reality into edge-of-the-seat drama. Prime Video has announced May 15 as the global premiere date for its upcoming Tamil Original series, set to stream across India and over 240 countries and territories. Created by Pushkar and Gayatri under Wallwatcher Films and … Read more
In a move that blends global glamour with local storytelling, Fenty Beauty has unveiled its immersive pop-up, Fenty Beauty Ki Haveli, at Phoenix Palladium. Running from April 25 to May 4, the activation-created in collaboration with Tira and Sephora-reimagines retail as an experience rooted in Indian aesthetics. Inspired by traditional haveli architecture, the space transforms … Read more
Dell Technologies has elevated Nidhi Hola to Director for the APJC (Asia Pacific, Japan, and China) Executive Briefing Program and SMB Marketing, expanding her leadership remit in the region. Previously serving as Country Marketing Director for South Asia and Emerging Markets, Hola brings over two decades of experience across Dell, Microsoft, and GoDaddy. Her new … Read more
Jagdeep Mallareddy has been appointed Executive Director at IndusInd Bank, bringing extensive experience in retail lending and financial services. He has previously led lending portfolios as CEO – Retail Lending at Piramal Finance and Axis Bank, driving growth across segments. With earlier stints at ICICI Prudential Life, HDFC Bank, Kotak Mahindra Prime, Cholamandalam Investment, and … Read more
Tajeshwar Singh has joined Bestseller India as Digital Head for Jack & Jones and Selected, marking a shift from platform-led digital commerce to brand-side leadership. With experience across Tata Digital, Flipkart, and Mensa Brands, he now steps in to drive Bestseller India’s growing digital ambitions, bringing a deep understanding of how brands scale within evolving … Read more
In a move that’s equal parts unexpected and unmistakably clever, Vaseline is tackling a rarely discussed runner issue with its global Nipple Sponsorship campaign. The idea? Shine a spotlight on nipple chafing-a common yet overlooked discomfort in long-distance running-and position the brand as the go-to fix. At the center of this initiative is a partnership … Read more
In a world where gyms are optional but discipline isn’t, Powermax is dialing up motivation with its latest campaign, Champions Train Different. The brand has partnered with Shivam Dube to spotlight a simple idea-high-performance training doesn’t need a stadium, just the right mindset (and the right equipment). The campaign puts Powermax’s premium fitness range front … Read more
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