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JBL India Amplifies Cricket Season with ‘Fighting For The Right Voices’ Featuring Daryl Mitchell and Glenn Phillips

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JBL India has unveiled its latest digital campaign, Fighting For The Right Voices, coinciding with the ongoing cricket season. Featuring New Zealand cricketers Daryl Mitchell and Glenn Phillips, the campaign centres on mental strength, focus and resilience in the face of constant pressure. Conceptualised by RepIndia, the film explores the parallels between elite sport and everyday … Read more

WPP Unveils Elevate28 Strategy to Drive AI-Led Growth Amid Profit Decline

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WPP has announced a multi-year turnaround strategy after posting a steep decline in profit and revenue for 2025. The restructuring programme, titled Elevate28, is designed to simplify the group’s structure and reignite growth through consolidation and AI-led transformation. Under the plan, WPP will move away from its traditional holding company model to a more integrated framework … Read more

AB InBev Brings Corona Cero to India, Expands Zero-Alcohol Portfolio

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AB InBev India has introduced Corona Cero, the zero-alcohol version of Corona, in the Indian market. Priced at ₹120, the product will be distributed across modern trade outlets, e-commerce platforms and select on-premise locations nationwide. The rollout strengthens AB InBev’s non-alcohol portfolio at a time when the segment is seeing steady momentum in India. The company … Read more

Oriflame India Ropes In Karishma Tanna for NovAge+ and Supreme Tribute Ezzénza

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Oriflame India has appointed Karishma Tanna as the brand face for its NovAge+ advanced skincare line and the premium Supreme Tribute Ezzénza fragrance. The move underscores Oriflame’s strategy to deepen its presence in India’s premium beauty segment, where consumers are increasingly prioritising efficacy, research-backed formulations and sensorial appeal. Developed at Oriflame’s Skin Research Institute in Sweden, the NovAge+ … Read more

ASCI Launches Influencer-Led Campaign to Tackle Greenwashing and Dark Patterns

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Advertising Standards Council of India (ASCI) has launched its first influencer-led consumer awareness campaign addressing greenwashing and dark patterns. The initiative, rolled out under the ASCI Academy, seeks to equip consumers with the tools to identify misleading sustainability claims and manipulative digital design practices. As part of the campaign, a group of digital creators will publish … Read more

OpenAI appoints Arvind KC as its Chief People Officer

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OpenAI has appointed Arvind KC as its Chief People Officer, strengthening its leadership team as it scales for the future. KC, who has previously held senior roles at Roblox, Google, Palantir Technologies, and Meta, brings deep expertise in building high-performing technical teams and scaling organisations. In his new role, he will lead people strategy and … Read more

Youthbeat Secures Myntra Style Squad Campaign to Amplify Influencer-Driven Fashion Storytelling

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Youthbeat has secured the mandate for the Myntra Style Squad campaign, reinforcing its footprint in influencer-led fashion marketing. The initiative will see Youthbeat curate and manage a dedicated collective of leading fashion creators to drive digital-first storytelling for Myntra. As part of the partnership, Youthbeat will assemble a diverse squad spanning fashion, lifestyle and youth culture. The … Read more

PM Modi to Headline News18 Rising Bharat Summit 2026

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“Themed ‘Spotlighting Bharat’s Rise: Driven by Strength Within’, Rising Bharat 2026 will spotlight Bharat’s rising global influence through high-level dialogue on February 27–28, 2026.” New Delhi, 26th Feb India’s evolving global stature and growing strategic influence will take centre stage as News18 Network, India’s leading multi-platform news network, hosts the Rising Bharat Summit 2026, the … Read more

A Love for Sarees That Sparked a Conscious Fashion Movement

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In 2015, Pooja Rajput wasn’t building a fashion label – she was following a personal passion. A computer engineer and MBA graduate, she was searching for sarees that felt refined, minimal and rooted in Indian craftsmanship. When she couldn’t find what she envisioned, she began experimenting herself. That exploration led to the birth of Chidiyaa, a … Read more

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