Newsroom 
Some memories don’t just stay-they echo. The first roar of a stadium, the smell of the grass, the goosebumps when your team walks in. Tapping into this shared emotion, Cadbury Dairy Milk has launched its latest campaign, Khaas Seat, built around the nostalgia of watching a live cricket match for the very first time. Video … Read more
In a quarter that looked straight out of a media playbook done right, JioStar delivered a strong performance, reporting ₹9,784 crore in revenue for Q4, alongside an EBITDA of ₹827 crore. The numbers tell one story-but the real magic lies in what powered them. At the heart of this growth was a potent mix of … Read more
In a shift that feels less like a format change and more like a personality reveal, Navika Kumar is stepping beyond the newsroom spotlight to launch a new podcast, Baatein Dil Se. Known for her sharp, no-nonsense presence on Times Now, Kumar is now choosing conversation over confrontation-trading debates for deeper, more human stories. The … Read more
In a move that signals the growing premiumisation of India’s packaged snacks market, Crax has introduced what it calls its most indulgent offering yet – Crax Truffle Fries, a new fries-style snack infused with the rich taste of black truffle and parmesan cheese. Known for its mass-market snack portfolio, the brand is stepping into a more upscale segment … Read more
JK Maxx Paints has unveiled its latest brand campaign, “Maxx Karo, Relax Karo,” featuring Bollywood actor Akshay Kumar as the face of the initiative. The campaign highlights the company’s commitment to making the home painting process simpler and more reliable for homeowners across India. Video: https://www.youtube.com/watch?v=bE9PkY1oHcs Backed by the legacy of JK Cement Limited, the new campaign builds on the trust … Read more
Meta Platforms has expanded the beta rollout of its AI-powered business assistant to advertisers and agencies across global markets, strengthening its push to embed artificial intelligence deeper into digital advertising workflows. The tool is now available in multiple languages across the U.S., Europe, the Middle East, Africa, Asia-Pacific and Latin America. Integrated within Meta’s advertising ecosystem, … Read more
Samsung Electronics is taking a significant step in its live commerce strategy through a partnership with AnyMind Group, leveraging the AnyLive platform to scale interactive shopping experiences across eight markets, including Southeast Asia, Australia, and New Zealand. As part of the collaboration, Samsung is set to deliver more than 4,450 hours of livestream content every month, showcasing its consumer electronics … Read more
In a country where cricket is practically a second religion, HDFC Life has found a clever way to talk about something people often avoid-financial planning. Its latest digital campaign, ‘Kal Ka Plan’, teams up with the ever-popular Kolkata Knight Riders to turn everyday cricket moments into lessons on life insurance and preparedness. The idea is … Read more
Microsoft has appointed Shruti Narang as Director of Marketing, India. She joins from GitHub, where she spent nearly five years leading marketing initiatives. With over two decades of experience across marketing, branding, and communications, Narang brings a strong track record in integrated campaigns and brand strategy, having previously worked with organizations such as Aviva India … Read more
Mahindra Group has appointed Shuchi Suri as Executive Vice President – Mahindra Experiences. With over 22 years of global experience at Unilever, Suri will lead the group’s experiences strategy across Mahindra Adventure and Mahindra Holidays, reporting to Group CEO and MD Anish Shah.
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