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Truecaller has entered into a reseller partnership with Integrated Media Tech Pvt. Ltd. to strengthen and expand its advertising footprint across India, particularly in tier II markets. As part of the collaboration, Integrated Media Tech will work closely with brands and agencies to accelerate adoption of Truecaller Ads. The focus will be on enabling regional and mid-market advertisers … Read more
Suvonkar Banerjee will head Hindi Originals at SonyLIV, expanding his mandate alongside his current role as Creative Director at Studio NEXT. The move strengthens the platform’s Hindi content strategy, with Banerjee set to oversee development and creative direction of the Hindi originals slate as part of broader leadership realignments at Sony Pictures Networks India.
Saugata Mukherjee has stepped down as EVP and Head of Content – Digital Business at SonyLIV after over three years and will continue in the role until March 15. He joined the platform in 2020 as Head of Original Content before being elevated to EVP, overseeing content strategy and commissioning, and previously held senior content … Read more
Diageo has moved the sale of Royal Challengers Sports Private Limited (RCSPL) into its final stage, setting a mid-March deadline for binding bids. According to multiple industry sources, shortlisted contenders are currently completing due diligence, a process expected to conclude by March 10. Final offers, including details of any consortium partners, are likely to be submitted soon after. … Read more
Raymond Lifestyle has unveiled a new film under its iconic ‘The Complete Man’ platform, turning the spotlight on evolving ideas of fatherhood. Titled Homecoming, the campaign explores how modern masculinity is increasingly defined by emotional availability and active parenting rather than traditional provider roles alone. Video Link: https://www.youtube.com/watch?v=JjxVu6KYQBI The film follows a father returning home after work … Read more
Shruti Aneja has been elevated to Lead – Agency Partnerships & Key Network Initiatives at Sony Pictures Networks India in an internal role change, marking over 12 years with the network. With more than 14 years of industry experience across Hindi general entertainment, English niche channels, free-to-air platforms and radio, she brings deep expertise in … Read more
Muthoot FinCorp has appointed Arun Kumar B as chief operating officer and Harjit Singh Takkar as chief distribution officer to strengthen operations and distribution. Arun Kumar B joins from CreditAccess Grameen, while Takkar brings extensive leadership experience from roles at IndusInd Bank, Bandhan Bank, Yes Bank and ICICI Bank. The appointments aim to support the … Read more
Manoj Kandasamy has joined Assembly Global, part of Stagwell, as Managing Director – India, where he will lead strategy, client experience and leadership. He highlighted India’s rapidly evolving digital economy and Assembly’s focus on integrating AI, commerce, data, media and creative to help brands drive growth and deliver measurable business impact.
AGEasy, the consumer products arm of Antara Senior Care, has rolled out a new digital campaign focused on digestive wellness among older adults. Featuring actor Zeenat Aman, the initiative places gut health at the centre of conversations around active ageing. Video : https://www.youtube.com/watch?v=Tx4qHInG9qk The campaign introduces AGEasy’s dedicated Gut Care range-Gut Balance, Consti Calm, Bloat Calm … Read more
Malabar Gold & Diamonds has introduced ZOUL, a new lightweight fine jewellery line created for women who view jewellery as part of their daily expression rather than an accessory reserved for milestone occasions. The launch is accompanied by a contemporary television campaign that captures the collection in real-life settings. Video Link: https://www.youtube.com/watch?v=XmiCSZpxLYo Positioned as an … Read more
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