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Chrysler is redefining its brand with a comprehensive visual and strategic overhaul as it moves toward an all-electric future. The transformation signals a shift from its legacy positioning to a modern, technology-led identity designed for the next era of mobility. At the core of this change is a redesigned version of Chrysler’s iconic winged logo. … Read more
The The Ad Club has announced the appointment of three prominent industry leaders-Josy Paul, Minakshi Achan, and Mayur Hola-as Jury Chairs for the ABBY Awards 2026 Powered by The One Club | The One Show. Josy Paul, chairperson and chief creative officer at BBDO India, will lead the Sustainable Development Goals (SDG) category. Known for … Read more
Adidas Originals has unveiled its first co-created Superstar sneaker from India, in collaboration with brand ambassador Ranveer Singh. The launch marks a significant milestone, bringing an Indian creative voice to one of the brand’s most iconic silhouettes. Video Link: https://www.instagram.com/p/DXgLsThFPjT/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The sneaker reflects Singh’s bold and expressive personality, drawing inspiration from the Royal Bengal Tiger-a … Read more
Birla Opus Paints has rolled out its latest campaign, ‘Main Bhi…’, leaning into the power of peer validation to strengthen consumer trust. Featuring Vicky Kaushal alongside Ashish Vidyarthi and Sanjay Mishra, the films highlight how opinions shift when real-world experiences reinforce product claims. Conceptualised by Leo India, the campaign unfolds across everyday yet dynamic settings … Read more
Beardo has unveiled a new digital film for its Godfather fragrance, leaning into cinematic storytelling to elevate its product narrative. Instead of a conventional ad, the brand presents a stylised, character-driven film that centres on themes of authority, dominance, and resurgence. Featuring Danish Pandor in the lead, the film follows a powerful figure returning to … Read more
BIBA is stepping into the future of ethnic fashion with the launch of BIBA NXT, a sub-brand crafted for younger consumers who want tradition-with a twist. The move signals the brand’s push into the fast-evolving fusion wear space, where cultural roots meet contemporary style. BIBA NXT reimagines classic Indian textiles through modern silhouettes. The collection … Read more
Tempest Advertising has appointed Aparna Nawathe as Vice President & Branch Head, Mumbai. In her new role, she will lead the agency’s Mumbai operations, focusing on driving growth, strengthening client relationships, and delivering integrated, high-impact communication solutions. With nearly two decades of experience across brand strategy and corporate storytelling, Nawathe brings a strong cross-industry perspective, … Read more
Dabur India Limited has appointed Herjit S. Bhalla as CEO of its India Business. In this role, he will lead the company’s domestic operations, focusing on driving growth, strengthening market presence, and accelerating strategic initiatives across categories. Bhalla brings extensive experience in the FMCG sector, with a strong track record in business leadership and brand … Read more
What began as a modest hustle in the streets of Nashville has transformed into one of the world’s most recognisable snack brands. Lay’s traces its origins back to 1932, when Herman W. Lay sold potato chips door-to-door from his car. With no large-scale production or branding, the business was built purely on persistence and product … Read more
Libas has expanded its portfolio with the launch of Gerua, a workwear-focused label designed for modern professionals. Marking its entry into the growing workwear segment, the brand combines affordability with technology-led design to cater to evolving office fashion needs. Video Link: https://www.instagram.com/reel/DXdYrfAhXoP/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Positioned as an online-first offering, Gerua introduces a catalogue of over 100 styles, … Read more
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