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Myntra Unveils Glamstream: A Shoppable Content Platform Blending Style, Storytelling, and Commerce

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Myntra has introduced Glamstream, a content-driven, shoppable platform designed to merge entertainment, fashion discovery, and seamless shopping. The initiative aims to meet the evolving content consumption and commerce habits of Gen Z and millennial shoppers in India by bringing community, creativity, and commerce onto one integrated screen. In its launch phase, Glamstream features over 500 hours of … Read more

NODWIN Gaming Partners with Esports World Cup Foundation to Drive Media Rights and Marketing in South Asia

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NODWIN Gaming, a leading force in South Asia’s esports and gaming ecosystem, has joined hands with the Esports World Cup Foundation (EWCF) to manage media rights sales across South Asia, covering India, Bangladesh, Nepal, and neighbouring territories. As part of this strategic collaboration, NODWIN Gaming will serve as EWCF’s media rights and distribution partner in the region, ensuring the Esports World … Read more

Cheil India Rolls Out Interactive Print Campaign for Samsung Galaxy S25 Ultra

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Cheil India has launched an innovative print campaign for the Samsung Galaxy S25 Ultra, blending traditional media with cutting-edge AI technology. The campaign introduces a mixed-reality experience, allowing readers to scan, speak, and interact with the ad using voice commands, showcasing the smartphone’s advanced on-device AI features. Targeting a digitally savvy generation, the campaign integrates Galaxy AI capabilities, a powerful … Read more

Rajkummar Rao Turns Reporter in MR.DIY’s New Campaign Film

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MR.DIY, the home improvement and lifestyle retail chain, has announced actor Rajkummar Rao as its new brand ambassador. The collaboration launches with a vibrant campaign anchored by the tagline: “Milega Kya, Mat Pooch – MR.DIY Has SABKUCH.” Offering over 15,000 products across categories including home essentials, décor, stationery, fashion accessories, toys, and gadgets, MR.DIY is known for its “Always Low Prices” philosophy, … Read more

Lifebuoy’s New Ad Features Shah Rukh Khan Dancing to a Revamped Jingle

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Lifebuoy’s New Ad Features Shah Rukh Khan Dancing to a Revamped JingleBollywood icon adds charm to brand’s repositioning as it shifts focus from germ protection to skincare. Lifebuoy has unveiled a new campaign starring Shah Rukh Khan, who brings his signature dance moves to a reimagined version of the soap brand’s iconic jingle. The familiar tune … Read more

Glow & Lovely launches ‘The Glow Up Academy’ to empower India’s next wave of women digital creators

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Campaign by Ogilvy Mumbai spotlights powerful journeys of creators including Shehnaaz Gill, Jannat Zubair, and more. Glow & Lovely has unveiled a bold new initiative, ‘Apni Roshni Baahar La’ (Bring Out Your Inner Light), a nationwide movement aimed at empowering the next generation of women influencers in India. At the heart of this campaign is The Glow Up … Read more

Britannia & NIC Ice Creams Launch Bourbon Ice Cream for the Ultimate Chocolate

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Britannia Industries has teamed up with NIC Ice Creams to introduce a new treat for chocolate lovers-the NIC Bourbon Ice Cream. This limited-edition dessert combines NIC’s creamy chocolate ice cream with the signature chocolatey crunch of Britannia Bourbon biscuits, offering a fresh and indulgent way to enjoy a classic favorite. Building on decades of love for Britannia Bourbon, this … Read more

Google Expands Veo 3 Access via Gemini App in India

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Google has launched its AI video creation tool, Veo 3, globally, including in India, through the Gemini app. Initially unveiled at Google I/O, Veo 3 is now part of the Google AI Pro subscription and enables users to generate 8-second videos with synthesized speech, background music, and sound effects, offering a more immersive experience. The tool has already sparked viral creations-ranging from reimagined history … Read more

Bata India appoints Abhinav Sharan as VP and Head of Retail Operations

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Bata India has appointed Abhinav Sharan as Vice President and Head of Retail Operations. With over 18 years of experience across retail operations, franchise and brand store business, trade marketing, and visual merchandising, Sharan has previously held leadership roles at Panasonic India, Pernod Ricard, Nokia, and LG Electronics. He announced his new role on LinkedIn.

Dentsu India Elevates Sujeet Behra to President & CSO

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Dentsu India has elevated Sujeet Behra as President of Carat and Chief Strategy Officer of Dentsu Media, following Sanchayeeta Verma’s exit as CEO of Carat. With over three years at Carat, Behra has held key roles including Business Head – North, Chief Growth Officer, and CSO. In his expanded mandate, he will lead strategic vision … Read more