Newsroom

Voltas has launched its new campaign, “AC Jo India Ko Samjhe,” to promote the Zest AI air conditioner range, blending smart technology with relatable, everyday storytelling. Conceptualised by Schbang, the campaign features Neetu Kapoor and Ranbir Kapoor in a warm, slice-of-life narrative built around a mother-son relationship. Video Link: https://www.instagram.com/reel/DVIe3cgiGcE/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The films draw a parallel … Read more

Bisleri International has launched a new digital-first campaign, #DoubleTheChill, for Bisleri Limonata, marking its first collaboration with Shahid Kapoor as brand ambassador. The campaign aims to strengthen Limonata’s appeal among younger consumers through a vibrant, refreshment-led narrative. Set against the scenic backdrop of the Amalfi Coast-globally known for its lemons-the film captures a relaxed, sun-soaked … Read more

Tata Power Renewable Energy has launched a new campaign titled “Choose Power That Protects Earth” to mark Earth Day, focusing on how everyday energy decisions shape environmental outcomes. At the heart of the campaign is a split-screen digital film that contrasts conventional energy usage with renewable alternatives. Through parallel storytelling, the film highlights how small … Read more

Birla Opus Paints has rolled out a масштабный IPL 2026 campaign, leveraging cricket’s nationwide appeal through a multi-language storytelling approach. Building on last year’s momentum, the brand is deepening its connection with fans by blending product messaging with culturally rooted cricket moments. The campaign is anchored across three films in four languages and features 10 … Read more