Newsroom 
Senior marketing leader Himanshu Khanna has joined the CKA Birla Group as Group Chief Marketing Officer, bringing over three decades of experience across global consumer brands. He previously served as CMO of Raymond Limited’s Lifestyle Division, where he led a major digital and brand transformation, and earlier drove growth at RP-Sanjiv Goenka Group, scaling Too … Read more
Amit Kumar Nanchahal has announced that he is starting a new role as Brand Communications Head – International Beverages for PepsiCo, where he will lead communications for Sting Energy and Mountain Dew. The move marks a new chapter in his leadership journey, strengthening brand storytelling and global positioning for the beverage portfolio.
Sam Altman, chief executive of OpenAI, has defended the company’s use of copyrighted news articles and opinion content to train AI systems such as ChatGPT, citing the U.S. doctrine of fair use. Speaking publicly, Altman stated that OpenAI’s approach is rooted in existing legal frameworks while the company simultaneously explores commercial partnerships with publishers and … Read more
YouTube has extended its experimental conversational AI feature to smart TVs, gaming consoles, and streaming devices, broadening access beyond mobile and desktop. The tool enables viewers to ask questions about the video they are watching without leaving the playback screen, ensuring a seamless viewing experience. Eligible users can access the feature by selecting the “Ask” … Read more
Swiggy has discontinued Snacc, its standalone 15-minute food delivery app, nearly a year after launch, citing unsustainable unit economics. According to an internal communication reviewed by Moneycontrol, the company acknowledged that while early product–market fit was emerging, scaling the model profitably proved challenging. Snacc operated exclusively in Bengaluru and Gurugram and was designed to cater … Read more
UFO Cine Media Network has announced its marquee initiative, “India’s Biggest Cinema Moment Ever,” anchored around the simultaneous nationwide release of two major action entertainers – Dhurandhar 2 – The Revenge and Toxic. With trade estimates and PROCAT cinema measurement projections indicating nearly 100 million cumulative footfalls over their lifetime theatrical run, the window is … Read more
Parle Products has unveiled its latest campaign for Parle Platina Hide & Seek Milano, positioning the brand as the ultimate chocolate indulgence. Anchored by the tagline “Can’t Say No to Hide & Seek Milano,” the campaign features Lakshya as the face of Milano, bringing aspirational yet relatable charm to the brand’s rich, chocolate-filled positioning. The … Read more
The conversation around Ozempic and other GLP-1 drugs has expanded beyond clinics into mainstream culture, and brands are now tapping into this trend. Wellbeing Nutrition is the latest to do so, promoting its Liposomal Berberine supplement as a naturally derived alternative to pharmaceutical GLP-1 treatments. Through a series of Instagram campaigns, the brand positions the … Read more
Aaj Tak has announced the launch of VPaper, a next generation ePaper developed in collaboration with Dailyhunt. Designed for digital-first audiences, VPaper blends the credibility of print journalism with the immediacy and engagement of video-led storytelling. VPaper is a 12-page, comprehensive ePaper that reaches readers early in the morning-well before traditional newspapers are delivered. Available … Read more
Independent creative agency Enormous has been appointed as the creative partner for Bombay Shaving Company, marking a significant step in the brand’s journey toward deeper cultural relevance and category expansion. The mandate spans integrated creative responsibilities across digital platforms, brand thinking, and campaign storytelling, covering multiple product categories. The partnership is aimed at accelerating Bombay … Read more
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