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Luxury jewellery house Bvlgari has announced global pop icon Dua Lipa as its new Global Brand Ambassador, marking a strategic alignment between high luxury and contemporary culture. The partnership reflects Bvlgari’s continued focus on creativity, empowerment, and modern femininity-values that strongly resonate with Dua Lipa’s global persona. Over the years, Dua Lipa has built a … Read more
Two-time Indian Super League champions Chennaiyin FC have announced a major new partnership, naming the Indian Super Gaming League as their principal sponsor for the ISL 2026 season. The association marks a notable crossover between Indian football and esports-two youth-driven ecosystems increasingly shaping contemporary sports culture. As part of the agreement, ISGL will feature prominently … Read more
In an ecosystem where tech launches are no longer just announcements but full-blown cultural moments, Noise has shown how sharp timing and founder-led storytelling can cut through the clutter. Tapping into ongoing industry buzz, the brand used a subtle yet effective LinkedIn post to announce the pre-booking date-27th February-for its upcoming Master Buds 2. The … Read more
Beyond Appliances has launched a new advertising campaign titled ‘Engineered to Delight’ to spotlight its Plug ’N’ Play chimney, positioning it as a convenient and disruption-free upgrade for modern Indian kitchens. The campaign addresses a common consumer pain point-complex and invasive chimney installations that often deter homeowners from upgrading. Conventional kitchen chimneys typically require ducting, … Read more
JioHotstar has partnered with OpenAI to roll out a ChatGPT-powered conversational interface, marking a significant shift in how Indian audiences discover and engage with streaming content. The new feature enables users to search for shows, movies and live programming using voice or text, moving beyond traditional keyword-based navigation. Designed with a multilingual-first approach, the interface … Read more
Omnicom Group Inc. reported a strong jump in fourth-quarter revenue following the completion of its acquisition of Interpublic Group, even as deal-related costs pushed the company into a net loss for the quarter. Revenue for the three months ended December rose 27.9% year-on-year to $5.53 billion, compared with $4.32 billion in the same period last … Read more
Snap Inc. has achieved a $1 billion annualized revenue run rate, driven largely by the rapid expansion of its paid subscriber base, which has now crossed 25 million users. The milestone underscores the company’s strategic push to diversify revenues beyond advertising amid ongoing volatility in digital ad spending. While advertising continues to contribute the majority … Read more
Marking ten years in India’s used-car ecosystem, Spinny has unveiled a new brand campaign titled ‘The Master: India’s most-trusted and loved car home’, featuring cricket icon Sachin Tendulkar. The campaign reinforces Spinny’s long-standing focus on trust, transparency, and process-driven transactions in pre-owned car buying and selling. Built around the idea that trust is earned through … Read more
Punjab Kings have announced CP PLUS as their new Title Sponsor for the 2026 season of the Indian Premier League. The strategic partnership comes on the back of an impressive previous season where Punjab Kings reached the IPL final, entering 2026 with renewed momentum and ambition. The association brings together two brands aligned on performance, … Read more
Celebrating the excitement of the ongoing T20 World Cup, News18 has launched Book Cricket, reimagining one of India’s most beloved classroom games for the digital age. The initiative taps into collective nostalgia while offering fans an engaging, mobile-first gaming experience designed for today’s always-connected audiences. Once played discreetly with textbooks during school recesses and free … Read more
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