Newsroom

Vithoba has unveiled its latest brand film featuring Shruti Haasan, marking a strategic step in the brand’s evolution toward a more contemporary and youth-forward identity. Conceptualized and executed by Boing Brandvertising, the campaign presents a refreshed articulation of Vithoba’s natural credentials while reinforcing its growing cultural relevance. The film places Shruti Haasan’s individuality, confidence, and … Read more

Crompton Greaves Consumer Electricals Ltd. has rolled out a new integrated lighting campaign titled ‘Every Space Bright & Right with Crompton Lights’, aimed at reshaping how Indian consumers think about home illumination. The campaign urges audiences to move beyond brightness as the sole criterion and instead choose lighting solutions that are thoughtfully aligned with the … Read more

Glucovita, the glucose brand from Wipro Consumer Care & Lighting, has announced the launch of India’s first glucose-based lollipop, marking its entry into the confectionery segment. Priced at ₹5, the new Glucovita Lollipop is positioned as a quick and convenient energy booster for children, addressing their active lifestyles that span school, sports, outdoor play, and … Read more