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Cars24 Shifts Trust from Words to Policy with Lifetime Warranty and 30-Day Return Campaign

Cars24 has rolled out a new brand campaign that places accountability firmly at the center of the used-car buying experience. Announcing two industry-first assurances-a Lifetime Warranty and a 30-Day Return Policy-the campaign signals a decisive shift from emotional trust-building to policy-backed confidence in the pre-owned car category. Conceptualized by Talented and directed by Shivang Monga … Read more

Britannia Jim Jam Brings Marvel Super Heroes to the Snack Aisle with Limited-Edition Packs

Britannia Industries has launched a Marvel-inspired special edition range for its popular biscuit brands Jim Jam and Jim Jam Pops, tapping into the high-energy world of Superheroes to strengthen its appeal among younger consumers. The limited-edition packs feature iconic characters from the Marvel universe, including Captain America, Thor, Iron Man, Deadpool and Wolverine. Designed as … Read more

TOPS Unveils ‘Foodies Ka Choice’ Campaign with Kareena Kapoor, Spotlighting Flavour-First Living

GD Foods, which markets a wide range of sauces, pickles and condiments under its TOPS brand and is backed by AWL Agri Business, has launched a new brand campaign titled ‘Foodies Ka Choice’. The campaign marks the rollout of TOPS’ latest television commercial featuring its brand ambassador, Kareena Kapoor, and reinforces the brand’s flavor-led positioning … Read more

Parle Agro Broadens Smoodh Range with Kesar Badam Flavoured Milk

Parle Agro has expanded its flagship dairy beverage brand Smoodh with the launch of Smoodh Kesar Badam, adding a classic Indian flavor to its growing flavored milk portfolio. The new variant strengthens the brand’s focus on indulgent yet accessible dairy offerings, tapping into consumers’ familiarity with traditional tastes. Kesar Badam, a flavor deeply rooted in … Read more

The Quiet Power Move in the Sky: Why the Air India–Lufthansa MoU Actually Matters

Big airline partnerships are usually announced with a lot of noise and very little change on the ground. The Memorandum of Understanding signed between Air India and Lufthansa Group feels different-and that’s precisely why it deserves attention. This isn’t positioned as a flashy alliance reset. Instead, it reads like a long-term intent to fix the … Read more

Havas Delivers €2.78 Billion Net Revenue in 2025, Driven by Broad-Based Global Growth

Havas reported net revenue of €2,783 million for the full year 2025, marking a year-on-year growth of 1.7% and supported by organic growth of 3.1%. The group’s net income rose sharply to €210 million, reflecting an increase of 11.1%, underlining a strong financial performance across regions and business verticals. The fourth quarter of 2025 saw … Read more

Maruti Suzuki Enters EV Era with e Vitara, Introduces Battery-as-a-Service Pricing

Maruti Suzuki India Limited has officially entered India’s mass-market electric vehicle space with the launch of its first all-electric SUV, the e Vitara, marking a major milestone in the brand’s mobility journey. Introduced at an introductory price of ₹10.99 lakh under an innovative Battery-as-a-Service (BaaS) model, the e Vitara aims to make EV ownership more … Read more

Eternal Partners with OpenAI to Power AI-First Commerce Across Its Ecosystem

Eternal Limited has announced a strategic collaboration with OpenAI to embed advanced artificial intelligence at the core of its commerce operations. The partnership aims to scale AI capabilities across Eternal’s expansive ecosystem, which includes Zomato, Blinkit, District, Hyperpure, Zomato’s social initiative Feeding India, and its AI-native venture, Nugget. At the heart of the collaboration is … Read more

Pizza Hut India Serves Up Crafted Flatzz with Cricket-Powered Campaign

Pizza Hut has launched a new advertising campaign to introduce Crafted Flatzz, its latest innovation that reimagines the traditional pizza format. Moving away from the classic round base, Crafted Flatzz features a distinctive oval shape designed to feel lighter, more shareable and visually bold, aligning with evolving consumer preferences for new food experiences. The campaign … Read more

Infinix India Unveils ‘World Take NOTE’ Campaign, Appoints Yashasvi Jaiswal as NOTE Edge Ambassador

Infinix India has strengthened its NOTE series portfolio with the launch of the NOTE Edge and a new digital-first brand campaign titled ‘World Take NOTE’. Conceptualized by Havas Creative India, the campaign introduces young cricketing star Yashasvi Jaiswal as the brand ambassador for the NOTE series, reinforcing Infinix’s belief in performance-led innovation over noise-driven hype. … Read more