Newsroom

Air India Express, India’s first international value carrier, has launched its latest brand campaign, “Xplore More, Xpress More,” celebrating the spirit of meaningful and experience-led travel. Conceptualised by Omnicom Advertising Group (OAG) and directed by Dibakar Banerjee, the campaign captures the airline’s youthful, vibrant personality and its deep-rooted Indian warmth. The central film follows a spirited traveller on a journey … Read more

Parle Products has unveiled a heartwarming campaign for Parle-G this Chhath Puja, celebrating the quiet power of empathy through its enduring message, ‘G Maane Genius.’ The film tells the touching story of a young boy who notices his pregnant aunt’s sadness at being unable to take part in Chhath rituals due to health restrictions. In a simple yet … Read more

Edge by Titan has unveiled its latest campaign for the Edge Ultraslim, the brand’s slimmest creation yet at just 3.3 mm. The campaign is a poetic tribute to patience, craftsmanship, and the art of mastering time – celebrating design as meditation rather than motion. https://www.instagram.com/reel/DO-uQOVE3yY/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Far from a conventional product launch, the campaign film captures a craftsman … Read more

This festive season, Tanishq celebrates the enduring spirit of home with its new Diwali campaign, ‘India Wali Diwali,’ conceptualised by Lowe Lintas. The heartwarming film captures how Indians living abroad recreate the essence of Diwali – keeping traditions alive and hearts connected, no matter the distance. Told through the eyes of a young girl who has never experienced Diwali in … Read more

A witty full-page print story turns a missing sock into a tale of rediscovery, marking Flipkart’s creative twist for the Big Bang Diwali Sale. In a world obsessed with hashtags, hooks, and short-form content, Flipkart has chosen to slow things down this Diwali – with a full-page print story that feels like a love letter to classic … Read more

In a landmark move for women’s financial empowerment, LXME, India’s leading women-focused financial platform, has launched LxmePay, the country’s first UPI payment solution designed exclusively for women. Alongside the launch, the platform unveiled ‘Main Lxme Hoon: The Pink Revolution’, a campaign celebrating women taking charge of their financial journeys. More than a payments app, LxmePay combines seamless transactions with intelligent … Read more