Newsroom

Coca-Cola has introduced Charged Pro in India, marking its entry into the energy-soda segment with a visually distinctive campaign rooted in anime storytelling. The launch film embraces traditional cel animation, using hand-drawn frames layered meticulously to create depth, motion and texture. Conceptualised by WPP OpenX in collaboration with Ogilvy Gurugram and brought to life by … Read more

Skechers has introduced HotShots, a new lifestyle sneaker collection designed for young consumers seeking a balance between comfort and street-ready style. Positioned as footwear for a generation constantly on the move, the range blends the brand’s comfort-driven technology with bold, urban-inspired aesthetics. The launch campaign is fronted by brand ambassadors Kartik Aaryan and Ananya Panday. … Read more

Wella Professionals has launched its latest campaign film, Glow From Within, marking the debut of the Illumina Color City Collection: Mumbai Edition. Inspired by Mumbai’s striking contrasts-glamour and grit, ambition and artistry-the film captures the layered personality of the modern woman through a glow-centric hair colour narrative. Conceptualised in-house and produced by Bombay Film Company, … Read more

Tamil Nadu-based dairy brand Milky Mist is moving forward with its ₹2,035 crore initial public offering in 2026, following regulatory approval received in October 2025. The IPO marks a significant milestone for the fast-growing dairy products maker as it sharpens its focus on premium and protein-rich offerings. The company expects to sustain an annual revenue … Read more

Nayara Energy has launched a new television commercial titled ‘Naye India ka Nayara’, presenting a refreshed brand narrative that aligns with the aspirations of a fast-evolving nation. The campaign shifts focus from product-driven communication to a broader story of reliability, progress, and everyday movement. The film portrays India in motion-capturing early morning city commutes, long-haul … Read more