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Apollo Tyres has unveiled its latest marketing initiative featuring cricket legend Sachin Tendulkar, showcasing the performance capabilities of its Apterra SUV tyre range. The campaign, titled “Bring out the SUV in your SUV,” was developed by VML India and targets vehicles owners seeking enhanced performance across varied terrain conditions. The campaign highlights Apollo Apterra’s innovative … Read more
A massive 10-foot golden-brown peanut installation has captured attention at Gurugram’s CyberHub, cleverly highlighting workplace compensation frustrations. The eye-catching sculpture bears the message: “In loving memory of the ‘BIG’ raise you were promised,” striking a chord with professionals nationwide. The installation, part of Naukri.com’s latest marketing campaign, was spotted by branding consultant Chayan Garg, who … Read more
London-based consumer tech brand Nothing has announced a Rs 1,000 crore joint venture aimed at establishing India as its global manufacturing center. The strategic partnership will bolster the company’s production capabilities while creating thousands of skilled jobs across the country. Nothing’s founder Carl Pei emphasized that this investment aligns with India’s growing prominence in tech … Read more
Bengaluru-based Eloelo, a live entertainment platform founded by Saurabh Pandey and Akshay Dubey, has raised ₹114 crore (US$13.5 million) in its Series B funding round. Play Ventures led the round with an investment of ₹34.7 crore, while Gameskraft Technologies contributed ₹21.7 crore. Kalaari Capital and WestBridge Capital invested ₹13 crore and ₹8.7 crore, respectively. With … Read more
Content creator Kusha Kapila’s entry into the fashion industry with her innerwear brand “Underneat” has generated significant buzz in the creator economy. This venture represents a growing trend of digital influencers transforming their personal brands into tangible business enterprises. Creator-to-Entrepreneur Pipeline Kapila, known for her comedic sketches and fashion commentary, has leveraged her authentic voice … Read more
President Trump’s recent tariff implementation presents both challenges and opportunities for Indian brands navigating the evolving global trade landscape. With the US being one of India’s largest trading partners, these policy shifts have significant implications across multiple sectors. Immediate Challenges Indian exporters face potential competitive disadvantages as tariffs increase costs that must be absorbed or … Read more
bigbasket, a TATA Enterprise and India’s leading online grocery platform, has joined forces with Royal Challengers Bengaluru (RCB) as the official quick commerce partner for IPL 2025. This partnership celebrates their shared values of speed, reliability, and connection to Bengaluru’s community. The collaboration unites two local icons – RCB with its passionate fanbase and bigbasket … Read more
Fragrance brand Vanesa has announced Bollywood star Kiara Advani as its newest brand ambassador. This strategic partnership aims to launch a collection of versatile and elegant fragrances designed to appeal to modern consumers. Kiara expressed her enthusiasm about the collaboration, stating: “I’m beyond thrilled to be associated with Vanesa. For me, confidence is about embracing … Read more
The Indian Premier League (IPL) 2025 has experienced a significant boost in television advertising, with volumes increasing by 12% compared to the previous season, according to a new report from TAM Sports. Analyzing the first 13 matches of IPL 18 (March 22 to April 1, 2025), researchers found that indexed ad volumes rose from 100 … Read more
Kwality Wall’s has launched its newest offering – Golden Spoon, an accessible range of in-home desserts designed to bring premium ice cream experiences to Indian households. The launch comes at a time when India’s dessert market is showing tremendous growth potential, yet the ice cream and frozen dessert category remains underserved. With increasing cold chain … Read more
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