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DigiStreet Secures Branding & Marketing Mandate for SBC Exports’ Fashion Label F-Route

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Independent marcom agency DigiStreet Media has been awarded the branding and marketing mandate for SBC Exports’ apparel brand F-Route, as part of a broader effort to strengthen the company’s consumer-facing fashion portfolio. The mandate includes a comprehensive brand revamp spanning a refreshed logo, tagline, visual identity, and the management of F-Route’s digital and offline presence. … Read more

ACKO Life Takes a Bold Swipe at Hybrid Insurance with ‘Unmixed’ Creative Vision

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ACKO Life has rolled out a striking new creative roadmap that directly challenges the long-standing identity crisis within India’s life insurance category. Moving away from the industry’s conventional practice of bundling protection with investment, the brand is firmly institutionalizing a “Pure-Play” life insurance philosophy, positioning itself as a challenger that refuses to dilute protection with … Read more

Dentsu Creative Isobar Unveils ‘New-Age Social’, Redefining How Brands Show Up on Social Media

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Dentsu Creative Isobar has announced the launch of New-Age Social, a strategic shift in how the agency approaches social-media-led marketing in today’s creator-first, content-saturated digital landscape. Rolled out in the second half of 2025, the initiative moves away from static, brand-led messaging towards culture-native, creator-inspired storytelling designed around how audiences truly engage online. Rather than … Read more

From Furniture to Feelings: IKEA Rewrites Its India Story with ‘It All Starts at Home’

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IKEA has unveiled a refreshed brand positioning for India titled ‘It All Starts at Home’, signaling a strategic shift from being seen purely as a furniture retailer to becoming a brand rooted in everyday emotions, aspirations, and lived experiences. The move reflects IKEA India’s ambition to drive long-term growth by aligning more deeply with how … Read more

Zeeba Basmati Reimagines Wedding Traditions Through a Lens of Choice and Togetherness

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Zeeba Basmati Rice has unveiled a new brand film titled ‘Khubsurat Rishton ki Khubsurat Taiyaari’, using a familiar wedding ritual to reflect evolving attitudes toward choice, agency, and shared decision-making in modern Indian families. Set against the backdrop of the wedding season, the film blends tradition with gentle humour to highlight how women today play … Read more

Capri Loans Taps Pankaj Tripathi to Champion Timely Financial Support in New Campaign

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Capri Global Capital, operating under the brand Capri Loans, has unveiled a new brand campaign titled ‘Zaroorat Mein Aapke Saath’, featuring actor Pankaj Tripathi. Rooted in everyday realities, the campaign highlights moments when individuals face urgent financial needs and struggle to access timely support-even with personal networks around them. The brand film draws from relatable, … Read more

ICICI Lombard Marks 25 Years with Gratitude-Led Campaign Rooted in Trust and Promises

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ICICI Lombard, India’s leading private general insurer, is celebrating 25 years of its journey with a new brand campaign titled ‘25 Years of Keeping Promises’. The milestone initiative is a tribute to the millions of customers and partners whose trust has shaped the brand’s growth over the past two and a half decades. Having served … Read more

Creativefuel Wins Digital Mandate to Reimagine Priyagold’s Social Presence in 2026

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Creativefuel has secured the social media and digital mandate for Priyagold, marking the beginning of a strategic year-long partnership aimed at strengthening the FMCG brand’s digital footprint across platforms. The collaboration signals Priyagold’s intent to evolve its online presence while staying rooted in the legacy that has made it a familiar name in Indian households. … Read more

Ogilvy Brings Tata Motors CV’s ‘Better Always’ Philosophy to Life in Purpose-Led Brand Film

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Tata Motors Commercial Vehicles has unveiled a new corporate brand film crafted by Ogilvy India, translating its long-term vision-Better Always-into a powerful narrative rooted in everyday progress. More than a positioning line, the philosophy reflects Tata Motors CV’s belief in continuous improvement, purposeful engineering, and steady nation-building. Set against the reality of how India truly … Read more

Dream Sports’ Rs.4,000-Crore Ad Push Underscores High-Stakes Growth Strategy Amid FY25 Losses

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Dream Sports, the parent company of fantasy gaming platform Dream11, reported a net loss of Rs.479 crore in FY25, marking a sharp reversal from its Rs.1,295 crore profit in FY24. The downturn comes despite the company spending nearly Rs.4,000 crore on advertising and marketing, reaffirming how central aggressive brand visibility remains to its growth strategy. … Read more

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