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Sony Entertainment Television has formed a strategic partnership with Yas Island Abu Dhabi for Indian Idol 15, aiming to boost audience engagement through branded content. Host Aditya Narayan announced the collaboration, which includes a special visit to Yas Island by contestants. On March 16, 2025, a music video titled “It’s Time To Say Yas” debuted, … Read more
Taboola celebrates a decade-long partnership with Microsoft as they announce an expanded collaboration that now includes Outlook and Microsoft 365 applications. This builds upon their existing relationship across MSN, Microsoft Edge, and Windows experiences. With this expansion, Taboola’s AI-powered advertising technology will reach nearly 600 million daily active users in brand-safe environments. The partnership leverages … Read more
Flipkart has launched its first-ever Gudi Padwa campaign, conceptualized and executed by Wit & Chai Group, highlighting the evolution of festive shopping across three decades while positioning the platform as Maharashtra’s premier festival shopping destination. The nostalgic brand film takes viewers on a journey through the 1970s, 2000s, and 2025, illustrating how shopping habits have … Read more
Duroflex has established a pioneering partnership with Myntra, becoming the first mattress brand to be featured on the fashion and lifestyle platform. This strategic collaboration, launched during Myntra’s Birthday Sale, introduces the innovative campaign ‘Sleep Great to Look Good,’ which positions quality sleep as an essential component of personal style and overall wellness. Unlike previous … Read more
Consumer goods giant Unilever is dramatically reshaping its marketing approach, allocating half of its estimated $7.5 billion annual advertising budget to social media platforms. This strategic pivot represents one of the most significant shifts in advertising strategy among major global brands. The 94-year-old company behind Dove, Ben & Jerry’s, and Hellmann’s is moving away from … Read more
KFC’s unconventional “Believe” marketing campaign has transformed from quirky advertising into a cultural phenomenon. By deliberately breaking traditional fast-food marketing rules, the fried chicken giant has created what essentially functions as a devoted cult following. The campaign discarded conventional approaches of showcasing product close-ups and price promotions, instead embracing abstract messaging and surreal imagery that … Read more
Taboola has reached a ten-year milestone serving advertisements on select Microsoft properties and is now expanding this relationship. The native advertising company will extend its services beyond MSN and Microsoft Edge to include Outlook and other applications within the Microsoft 365 productivity suite. For the past decade, Taboola has powered advertising on Microsoft’s digital properties … Read more
Google LLC has signed a definitive agreement to acquire New York-based cloud security firm Wiz, Inc. for $32 billion in cash, pending regulatory approvals. Wiz will join Google Cloud upon completion of the deal. The acquisition aims to strengthen Google Cloud’s position in cloud security and multicloud solutions in the AI era. Wiz offers a … Read more
Nvidia’s recent Graphics Technology Conference (GTC) unveiled groundbreaking AI advancements poised to transform marketing. The technology giant’s innovations signal a shift toward hyper-personalized, efficient marketing strategies. Real-time customer behavior analysis allows marketers to instantly adapt campaigns based on consumer interactions. Meanwhile, AI-generated content creation tools produce customized advertisements, blog posts, and social media content at … Read more
Adobe unveiled its agentic AI strategy at the Adobe Summit conference in Las Vegas, launching Agent Orchestrator within the Adobe Experience Platform. This new capability allows companies to deploy AI agents that engage with customers and support workflows across Adobe and third-party applications. The company also introduced Brand Concierge, which evolves chatbots into personalized experiences … Read more
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