Newsroom 
Ananta Das is set to exit Prime Video as APAC Head of Brand PR after nearly two years in the role. A leadership transition is underway, with Serena Menon likely to step in and take charge of the regional brand communications mandate.
OpenAI has appointed Arvind KC as its Chief People Officer, strengthening its leadership team as it scales for the future. KC, who has previously held senior roles at Roblox, Google, Palantir Technologies, and Meta, brings deep expertise in building high-performing technical teams and scaling organisations. In his new role, he will lead people strategy and … Read more
Youthbeat has secured the mandate for the Myntra Style Squad campaign, reinforcing its footprint in influencer-led fashion marketing. The initiative will see Youthbeat curate and manage a dedicated collective of leading fashion creators to drive digital-first storytelling for Myntra. As part of the partnership, Youthbeat will assemble a diverse squad spanning fashion, lifestyle and youth culture. The … Read more
“Themed ‘Spotlighting Bharat’s Rise: Driven by Strength Within’, Rising Bharat 2026 will spotlight Bharat’s rising global influence through high-level dialogue on February 27–28, 2026.” New Delhi, 26th Feb India’s evolving global stature and growing strategic influence will take centre stage as News18 Network, India’s leading multi-platform news network, hosts the Rising Bharat Summit 2026, the … Read more
In 2015, Pooja Rajput wasn’t building a fashion label – she was following a personal passion. A computer engineer and MBA graduate, she was searching for sarees that felt refined, minimal and rooted in Indian craftsmanship. When she couldn’t find what she envisioned, she began experimenting herself. That exploration led to the birth of Chidiyaa, a … Read more
Lucknow Super Giants have unveiled a refreshed team logo, signalling a renewed identity inspired by the cultural essence of Lucknow and the wider state of Uttar Pradesh. The new emblem is designed as a tribute to the city’s heritage and the passionate fan base that has backed the franchise since its early days. Video: https://www.youtube.com/watch?v=NOGaYPd3-mU Rather … Read more
Pizza Hut is expanding the buzz around its newly launched Crafted Flatzz with a creator-led digital film starring content creator and actor Niharika NM. The collaboration has been conceptualised and executed by Defodio Digital, the brand’s digital strategy and influencer marketing partner. Video: https://www.instagram.com/reel/DU-jx0KDL4f/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Leveraging Niharika’s distinct comic style and strong resonance with young digital audiences, the … Read more
Truecaller has entered into a reseller partnership with Integrated Media Tech Pvt. Ltd. to strengthen and expand its advertising footprint across India, particularly in tier II markets. As part of the collaboration, Integrated Media Tech will work closely with brands and agencies to accelerate adoption of Truecaller Ads. The focus will be on enabling regional and mid-market advertisers … Read more
Suvonkar Banerjee will head Hindi Originals at SonyLIV, expanding his mandate alongside his current role as Creative Director at Studio NEXT. The move strengthens the platform’s Hindi content strategy, with Banerjee set to oversee development and creative direction of the Hindi originals slate as part of broader leadership realignments at Sony Pictures Networks India.
Saugata Mukherjee has stepped down as EVP and Head of Content – Digital Business at SonyLIV after over three years and will continue in the role until March 15. He joined the platform in 2020 as Head of Original Content before being elevated to EVP, overseeing content strategy and commissioning, and previously held senior content … Read more
All Rights Reserved @2025ViralVault
