VV - Logo - White - Text 1
Facebook Instagram Linkedin
×

Newsroom

Indian Research & Insights Industry Reaches ₹29,008 Crore in FY25, Driven by Analytics and Global Demand

by

The Indian research and insights industry grew to ₹29,008 crore in FY2025, a 10.9% increase over FY2024, according to the Market Research Society of India (MRSI). The report highlights steady expansion powered by analytics services, rising international demand, and wider adoption of advanced data capabilities. This growth mirrors broader economic trends and the increasing reliance … Read more

JPMorgan to Take Over Apple Card from Goldman Sachs

by

JPMorgan Chase has reached an agreement to assume Apple’s credit-card programme from Goldman Sachs, marking the end of a high-profile partnership that had anchored Goldman’s consumer banking ambitions. Under the deal, JPMorgan will become the issuer of the Apple Card, one of the largest co-branded credit cards in the U.S., managing balances of approximately Rs … Read more

OpenAI Introduces ChatGPT Health, Creating a Dedicated Space for Personal Wellness Conversations

by

OpenAI has announced the launch of ChatGPT Health, a new feature designed to offer users a separate, focused environment for discussing health and wellness topics with the AI. The move comes as the company revealed that more than 230 million users globally seek health-related advice on ChatGPT every week, underlining the platform’s growing role in … Read more

Havas Launches AVA, a Unified AI Gateway to Scale Human-Led Creativity Globally

by

Havas has announced the launch of AVA, a global artificial intelligence portal aimed at standardizing how generative AI is accessed and used across its agencies and by its clients. Unveiled at the Consumer Electronics Show (CES) in Las Vegas, the initiative reflects a broader industry push to integrate AI into core operations while maintaining governance, … Read more

Omnicom Introduces Upgraded Omni Platform to Power Unified, AI-Led Marketing

by

Omnicom has announced the next-generation version of Omni, its marketing intelligence platform designed to bring together strategy, creativity, media, commerce, and performance within a single operating system. The upgraded platform aims to give brands a more connected, data-driven foundation to plan, execute and measure marketing efforts across channels. According to the company, the new Omni … Read more

South Indian Bank Celebrates Community Bonds in New Pongal Campaign

by

South Indian Bank has unveiled a new Pongal campaign in Tamil Nadu that places everyday relationships and community life at the heart of its storytelling. Moving away from overt festive imagery, the campaign highlights trust, familiarity and long-standing cultural values as the true strength of the region. Set in a recognizable Tamil neighborhood, the film … Read more

Aisle Network’s ‘Better Because of Love’ Campaign Reframes Dating Around Commitment

by

Aisle Network has launched a new brand campaign titled “Better Because of Love”, marking a deliberate shift in focus from dating mechanics to long-term relationship outcomes. Backed by over 11 years of presence, 20 million members, and 2.2 million love stories, the campaign speaks directly to urban Indians who are dating with clear intent – … Read more

Veeba, IKEA India and Kohler Join MasterChef India as Sponsors on Sony LIV

by

MasterChef India is returning to Sony LIV with a fresh season, introducing a Jodi-based format where 12 pairs of contestants compete together. The season marks the return of original judges Vikas Khanna, Ranveer Brar, and Kunal Kapur, while continuing to showcase regional micro-cuisines and heritage recipes, keeping the spotlight on India’s rich culinary traditions. The … Read more

Zomato Refines Push Notifications to Encourage Healthier Eating Habits

by

Zomato, one of India’s leading food-delivery platforms, has updated its push notification strategy to reduce prompts that could inadvertently encourage unhealthy eating. The move follows insights shared by founder Deepinder Goyal during a conversation on entrepreneur Raj Shamani’s Figuring Out podcast, where he reflected on how earlier notifications may have blurred the line between convenience … Read more

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Need a fix to kick your doom-scrolling habits?

Facebook Instagram Linkedin
All Rights Reserved @2025ViralVault

Need a fix to kick your doom-scrolling habits?

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Facebook Instagram Linkedin
Terms and conditions | Privacy | Cookie Policy

All Rights Reserved @2025ViralVault