Newsroom 
The TATA Women’s Premier League (WPL) 2026 is set to return with its fourth edition from January 9 to February 5, and ahead of the tournament, Pidilite’s waterproofing brand Dr. Fixit has announced its role as the Official Umpire Jersey Partner. The jersey will be officially unveiled at a press event in Mumbai, marking the … Read more
In the past three years, more than 50 television channels in India have surrendered their broadcasting licenses, highlighting a significant shift in audience consumption from linear TV to OTT platforms. According to the Ministry of Information and Broadcasting, broadcasters affected include NDTV, JioStar, Zee Entertainment Enterprises, Eenadu Television, TV Today Network, and ABP Network. Culver … Read more
WPP has unveiled WPP Media Sports, a unified sports and gaming practice designed to help brands engage audiences whose interaction with sports now spans live events, streaming platforms, social media, creators, and gaming environments. The move consolidates WPP Media’s existing sports capabilities under a single structure, integrating sponsorships, content, activations, and analytics to address the … Read more
Shyam Steel has appointed Harmanpreet Kaur, captain of the Indian women’s cricket team, as its brand ambassador, reinforcing the company’s focus on strength, responsibility, and evolving decision-making roles within Indian households. The partnership aligns with Shyam Steel’s broader communication strategy that recognises the growing influence of women in choices related to home construction, safety, and … Read more
Women-focused helmet brand Tvarra has roped in Indian cricketer Jemimah Rodrigues as an investor partner, marking an equity-based association rather than a conventional celebrity endorsement. The partnership underscores a shared commitment to women’s safety, functional design, and everyday mobility. Unlike short-term brand endorsements, Rodrigues’ association positions her as a long-term stakeholder involved in shaping the … Read more
Quick commerce platform Zepto has quietly rolled out an in-app UPI payments feature, signaling a growing shift among large delivery platforms to internalize payment flows and streamline the checkout experience. The move allows users to complete UPI transactions directly within the Zepto app, without being redirected to third-party payment apps such as Google Pay or … Read more
Dentsu has launched dentsu.Connect in India, marking an important milestone in the network’s global data and technology transformation. dentsu.Connect is Dentsu’s unified global operating system, designed to bring together data, creativity, media, technology, and talent into a connected delivery model that enables smarter decisions and measurable business outcomes. Aligned with dentsu’s global framework, dentsu.Connect allows … Read more
Kaizzen has expanded its communications offerings with the launch of Kaizzen AI Collective, a new service vertical focused on embedding artificial intelligence across communications strategy, storytelling, amplification, and measurement. The initiative will operate alongside the consultancy’s existing services, including public relations, crisis communication, digital and social, creative and production, insights, and public affairs. The AI … Read more
The TATA Women’s Premier League (WPL) returns for its fourth season from January 9 to February 5, 2026, with JioStar locking in a strong and diverse group of sponsors-highlighting the league’s growing stature in India’s sports and marketing ecosystem. As the official broadcaster and streaming partner, JioStar has onboarded 15 brands for WPL 2026. The … Read more
WPP Media has renewed its integrated media mandate for Reckitt India while adding e-commerce media responsibilities, further deepening a partnership that began in 2023. The expanded remit reinforces WPP Media’s role as a long-term strategic partner, supporting Reckitt’s brand building, media effectiveness, and digital growth ambitions in India. Under the renewed agreement, Wavemaker will continue … Read more
All Rights Reserved @2025ViralVault
