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Borosil Ltd highlights everyday dining with ‘Larah House Shift’ campaign

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Borosil Ltd has launched its latest TVC, the ‘Larah House Shift’ campaign, for its Larah collection, using humour and relatable storytelling to celebrate everyday dining moments. Conceptualised by Sideways, the film captures a familiar scenario-moving into a new home. It follows a couple navigating the chaos of unpacking, with light-hearted banter and small mishaps turning stressful moments into shared experiences … Read more

Creativefuel launches LinkedIn-focused vertical ‘Subtle Company’

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Creativefuel has introduced Subtle Company, a new LinkedIn-focused marketing vertical, as part of its expansion into platform-specific, specialised solutions. The move is driven by growing demand from brands seeking communication that feels organic, credible, and native to LinkedIn, rather than traditional campaign-led or overtly promotional messaging. The new vertical aims to address this shift by building strategies tailored … Read more

CaratLane names Yami Gautam Dhar as first brand ambassador

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CaratLane has appointed Yami Gautam Dhar as its first-ever brand ambassador, signalling a strategic shift as the brand looks to scale visibility and deepen consumer connect. Link: https://www.youtube.com/watch?v=rIFs5p2Ur_E Part of the Tata Group, CaratLane has been positioning itself as an everyday fine jewellery brand, focusing on contemporary design, accessibility, and versatility. The association with Gautam Dhar is aimed at … Read more

JioStar ropes in 27 sponsors for TATA IPL 2026, boosts cross-platform reach

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JioStar, the official broadcaster and streaming partner for the TATA IPL 2026, has unveiled a strong line-up of 27 sponsors, underlining the league’s continued dominance as a high-impact advertising platform in India. The sponsor mix spans sectors such as AI, consumer electronics, EV, and FMCG, reflecting the IPL’s wide appeal across categories. Leading the roster as … Read more

Foxtale signs Tilak Varma, extends sunscreen campaign

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Foxtale has onboarded Tilak Varma as its brand ambassador, expanding its ongoing ‘Play On Till The Sun’s Gone’campaign for its sunscreen range. Link: https://www.instagram.com/tilakvarma9/reel/DWVnjf_jdM4/ The partnership reflects a broader shift in the market, where young athletes are increasingly influencing categories beyond sport, including grooming and skincare. By associating with Varma, Foxtale aims to connect with a new generation of … Read more

Pringles launches first ATL campaign in India, shifts to mass storytelling

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Pringles has rolled out its first above-the-line (ATL) campaign in India with a new digital film, marking a strategic shift from activation-led marketing to broader, mass storytelling. Link: https://www.youtube.com/watch?v=lNp0t7cn3EA Having largely relied on below-the-line (BTL) efforts to build recall, the brand is now looking to scale visibility and reach through narrative-driven communication while staying rooted in … Read more

Forest Essentials embraces ‘slow beauty’ with ‘Take Your Time’ campaign

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Forest Essentials has unveiled its new campaign, ‘Take Your Time’, placing time, ritual, and mindful care at the centre of its Ayurveda-led skincare philosophy. Link: https://www.youtube.com/watch?v=zEFJPAPjIKo The campaign marks a shift in communication, moving away from efficiency-driven beauty routines to highlight slower, ritual-based practices rooted in tradition. It will roll out through the year across films, retail … Read more

Zydus Wellness launches Glucon-D Recharge, onboards Milind Soman to enter hydration segment

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Zydus Wellness has expanded its Glucon-D portfolio with the launch of Glucon-D Recharge, marking its entry into the performance and sports hydration category. The company has also signed Milind Soman as brand ambassador. The launch reflects a strategic repositioning of Glucon-D from its legacy identity as an instant glucose powder to a brand aligned with active lifestyles, hydration, and everyday wellness. … Read more

Crunchyroll launches new ‘Ready to Anime?’ film with Rashmika Mandanna and Shubman Gill

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Crunchyroll has unveiled a new brand film in India featuring Rashmika Mandanna and Shubman Gill, as part of its ongoing ‘Ready to Anime?’ campaign. The film builds on the campaign’s earlier spot released during the ICC Men’s T20 World Cup and taps into a relatable fan moment-finishing an anime series. Link: https://www.youtube.com/watch?v=5x8_WehZtwk The narrative follows Gill grappling with the end of a show, … Read more

Amazon Ads launches AI-powered Creative and Ads Agents to simplify campaign creation in India

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Amazon Ads has introduced two AI-driven tools-Creative Agent and Ads Agent-in India, aimed at streamlining ad creation and campaign management for businesses of all sizes. The launch reflects Amazon’s focus on democratising advanced advertising capabilities through automation and data-driven insights. Powered by Amazon’s first-party data and AI infrastructure, the tools enable advertisers to create, launch, and … Read more

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