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Wipro Consumer Care & Lighting launches ‘Brahmins Xpress Mix’ for quick breakfasts

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Wipro Consumer Care & Lighting has expanded its foods portfolio with the launch of Brahmins Xpress Mix, a ready-to-cook breakfast range designed for urban consumers seeking speed without compromising on traditional taste. Introduced under its Brahmins label, the new range combines home-style flavours with quick preparation formats, enabling meals to be made in under 10 minutes. Products such as … Read more

Boldfit and Royal Challengers Bengaluru scale partnership with ‘Champions #TrainBold’ campaign

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Boldfit has expanded its ongoing partnership with Royal Challengers Bengaluru (RCB) with the launch of its new campaign, “Champions #TrainBold”, marking the third year of collaboration between the two. The season-long campaign shifts focus from matchday performance to the discipline and preparation behind it, spotlighting the idea that success is built through consistent training and effort. By bringing fans … Read more

adidas launches adaptive running shoe, advancing inclusivity in performance footwear

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adidas has introduced the Supernova Rise 3 Adaptive, its first running shoe specifically designed for athletes with disabilities, marking a significant step toward inclusive product innovation in performance footwear. Link: https://www.instagram.com/adidasus/reel/DWJbnXlAJnh/ Fronted by Chris Nikic, the campaign highlights a longstanding gap in the industry-access to well-fitting, high-performance shoes. Nikic, the first person with Down syndrome to complete … Read more

Q+A Skincare enters India via exclusive launch on Nykaa

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Nykaa has expanded its portfolio with the exclusive launch of Q+A Skincare in India, marking the entry of the fast-growing UK-based brand into one of the world’s most dynamic beauty markets. Known for its ingredient-first philosophy, Q+A Skincare is built on the idea that skincare should be simple, transparent, and effective-an approach that has earned it a strong … Read more

Network18 brings in industry veteran Raj Jain to its board

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Network18 has appointed Raj Jain as an Independent Director on its board for a five-year term, effective March 25, 2026, through March 24, 2031. The move brings a seasoned industry leader with deep cross-sector experience into the company’s leadership framework. Jain, who previously served as CEO of Bennett, Coleman & Co. Ltd, has also held key leadership roles as … Read more

Adani Group Takes Full Control of IANS with Final Stake Acquisition

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Adani Group has completed the acquisition of the remaining stake in Indo-Asian News Service (IANS), consolidating its presence in the media space. The transaction was executed through AMG Media Networks Limited (AMNL), a subsidiary of Adani Enterprises. As per a regulatory filing, AMNL acquired 24% of IANS’s voting shares along with 0.74% of its non-voting … Read more

Airbnb Taps ‘Buddymoon’ Trend with Vijay Deverakonda & Rashmika Mandanna Campaign

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Airbnb has unveiled a new campaign film featuring actors Vijay Deverakonda and Rashmika Mandanna, set against the scenic backdrop of Koh Samui, Thailand. The film captures the couple on a post-wedding getaway, shifting focus from traditional romantic travel to shared experiences with friends and loved ones. Video Link: https://www.instagram.com/reel/DWTCODUky1C/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Built around a “buddymoon” narrative, the … Read more

Tribes Bets on Data-Driven OOH Future with Strategic Investment in DGTOOHL

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Tribes has announced a strategic investment in DGTOOHL, a Mobiyoung product, marking a significant move to strengthen its position in the evolving out-of-home (OOH) media landscape. DGTOOHL is known for its expertise in programmatic digital out-of-home (DOOH) solutions and real-time audience intelligence, enabling brands to move beyond traditional outdoor advertising toward more measurable and performance-driven … Read more

Crayons Advertising Strengthens Governance with Board Reshuffle and Independent Director Appointment

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Crayons Advertising Limited has announced key leadership changes with the appointment of Navratna Baid as Additional Director (Non-Executive Independent Director), effective March 24, 2026, subject to shareholder approval. The company also reconstituted its Audit and Nomination & Remuneration Committees, with Surendra Pagaria as Chairperson and Baid joining as member, a move aimed at strengthening corporate … Read more

Flipkart Strengthens Tech Leadership with Smita Ojha as VP – Technology

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Flipkart has appointed Smita Ojha as Vice President – Technology, where she will lead core platforms that power the company’s technology backbone. Ojha brings over 20 years of experience building large-scale systems and AI/ML solutions, with leadership stints at Meta and Google, and most recently serving as SVP of Engineering at Mindtickle, where she launched … Read more

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