Facebook Instagram Linkedin
×

Newsroom

Krvvy and Ugees Partner to Build a Premium Innerwear Ecosystem in India

by

In a strategic move reflecting the evolving dynamics of India’s direct-to-consumer (D2C) landscape, women’s innerwear brand Krvvy has partnered with intimate hygiene brand Ugees to build a more integrated and value-driven product ecosystem. The collaboration signals a growing trend among early-stage startups to move beyond single-category offerings and create holistic lifestyle solutions for their customers. … Read more

Sprite Refreshes Global Identity with ‘It’s That Fresh’ Across 180 Markets

by

Sprite has unveiled its new global brand platform, ‘It’s That Fresh’, marking a major refresh across 180 markets. The initiative brings together a revamped visual identity, new product variants, and a sharper cultural positioning aimed at younger audiences. At the product level, Sprite is expanding its portfolio with new offerings such as Sprite Lemon Mint, … Read more

Equitas SFB Extends IPL Play with CSK & Gujarat Titans to Deepen Regional Reach

by

Equitas Small Finance Bank has renewed its partnerships with Chennai Super Kings (CSK) and Gujarat Titans (GT) as their official banking partner for the IPL 2026 season, reinforcing its long-term association with the league. This marks the seventh consecutive year with CSK and the fourth year with Gujarat Titans, highlighting the bank’s consistent presence in … Read more

Navi UPI Scores Big in IPL 2026 with Multi-Team Partnerships

by

Navi UPI is strengthening its presence in India’s biggest cricketing spectacle by becoming the Official Payments Partner for three IPL 2026 franchises-Royal Challengers Bengaluru, Chennai Super Kings, and Sunrisers Hyderabad. The move places the brand at the center of one of the country’s most high-engagement platforms, where millions of fans interact both online and offline. … Read more

YouTube Unveils ‘Creator Partnerships’ to Simplify Brand–Creator Collaborations

by

YouTube has introduced Creator Partnerships, a unified platform aimed at streamlining how brands and creators collaborate. Replacing BrandConnect, the new solution is fully integrated into YouTube Studio for creators and into Google Ads and Display & Video 360 for advertisers, bringing influencer marketing workflows into a single ecosystem. The platform is designed to make discovery, … Read more

Sudhir Chaudhary Enters Film Production with ‘The Terror Report’ Sequel Project

by

Journalist and news anchor Sudhir Chaudhary has announced his foray into film production, marking a new chapter in his storytelling journey. The project, titled The Terror Report, is being developed in collaboration with Balaji Telefilms and Ellipsis Entertainment, and will serve as a sequel to The Sabarmati Report. The film is expected to focus on … Read more

The Indian Express Appoints Deepshikha Ghosh as Chief Content Officer – Digital

by

The Indian Express has appointed Deepshikha Ghosh as Chief Content Officer – Digital, effective March 24. The announcement was shared by Nandagopal Rajan, who highlighted her strong expertise in audience understanding, content strategy, and digital journalism. Ghosh joins from NDTV, where she served as Managing Editor – Convergence, bringing extensive experience at the forefront of … Read more

Aditya Birla Fashion Reshuffles Leadership with New CEO and CFO Appointments

by

Aditya Birla Fashion and Retail Limited has announced key leadership changes, appointing Suraj Bahirwani as CEO-designate of Pantaloons from April 1, 2026, with a transition from current CEO Sangeeta Tanwani until September 30, 2026. The company also named Marco Agnolin as CEO of OWND effective April 6, 2026, and appointed Nikhil Modha as CFO-designate from … Read more

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Need a fix to kick your doom-scrolling habits?

Facebook Instagram Linkedin
All Rights Reserved @2025ViralVault

Need a fix to kick your doom-scrolling habits?

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Facebook Instagram Linkedin
Terms and conditions | Privacy | Cookie Policy

All Rights Reserved @2025ViralVault