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Reddit has strengthened its push into automated advertising with the launch of Max campaigns, a new AI-driven buying solution designed to rival Meta and Google’s automation-led ad products. Announced at CES 2026, Max campaigns are now available in beta via Reddit Ads Manager, marking a significant evolution in how advertisers can run campaigns on the … Read more
WPP has introduced Agent Hub on its AI-powered marketing platform, WPP Open, marking a major step in embedding artificial intelligence deeper into its creative and strategic workflows. The new offering launches with a curated suite of “Super Agents,” designed to give both clients and WPP’s 100,000-strong global workforce access to proven, WPP-verified intelligence at scale. … Read more
Amazon has taken a significant step in expanding its AI ecosystem by launching Alexa.com, bringing its upgraded AI assistant Alexa+ to the web. Announced at the opening of CES 2026 in Las Vegas, the new platform is currently rolling out to Alexa+ Early Access users, marking Amazon’s move beyond hardware-led interactions to a more platform-agnostic … Read more
Swiggy has expanded its platform with the launch of EatRight, a dedicated category designed to simplify the discovery and ordering of healthier food options. The new category is now live across more than 50 cities in India, reflecting the company’s response to growing consumer demand for mindful eating without compromising on convenience. EatRight brings together … Read more
ADbhoot has unveiled a new television campaign for Little Angel Baby Diaper titled India’s Finest Baby Diaper, flipping the traditional narrative of baby-care advertising. Instead of parents driving the conversation, the campaign places babies firmly at the center, portraying them as the true decision-makers. Set in a fictional space called the India’s Finest Baby Diaper … Read more
Ogilvy India has begun its 2026 work year by honoring one of Indian advertising’s most influential figures, the late Piyush Pandey, at its Mumbai office. In a deeply symbolic gesture, the agency has permanently installed a photograph of Pandey at the office entrance, ensuring his presence continues to welcome employees, partners, and visitors every day. … Read more
Anukriti Malik has joined RPSG Lifestyle Media as corporate communication and social media lead, bringing over five years of experience across editorial and luxury media. Previously, she led regional social media growth at BurdaLuxury, working on data-driven strategies for titles such as Travel + Leisure India and Prestige, and earlier handled social media strategy at … Read more
Hyundai Motor India Limited has appointed Tarun Garg as its Managing Director and CEO effective January 1, 2026, marking the first time an Indian executive will lead the company in its 29-year history. With over 32 years of automotive industry experience, Garg steps into the role as Hyundai enters a new growth phase, focusing on … Read more
Moumita Ghosh has been appointed AVP – Aaj Tak Sales at India Today Group, where she will lead the South Market for the Hindi cluster, including Aaj Tak SD, Aaj Tak HD and Good News Today. She joins from NDTV, where she served as Branch Head–South (Display Sales), and brings experience across multiple regional markets … Read more
Pavitra Singh has been elevated to the role of Chief Human Resources Officer and Vice President at PepsiCo India & South Asia, also overseeing the AMESA Frontline Experience. In this expanded role, she will lead the company’s people strategy, culture and talent agenda across the region, strengthening frontline capabilities and driving organisational growth.
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