Newsroom 
Apple is stepping deeper into the enterprise ecosystem with the launch of Apple Business, a unified platform designed to help companies manage operations, empower employees, and connect with customers-all within Apple’s ecosystem. The platform is set to roll out globally on April 14 across 200+ countries and regions. At its core, Apple Business simplifies device … Read more
Meesho is pushing the boundaries of conversational commerce with the launch of “Vaani – Your Meesho Dost,” a Gen-AI powered voice assistant designed to make online shopping feel as natural as talking to a shopkeeper. Built for users who are more comfortable with offline-style interactions, Vaani allows shoppers to speak their needs instead of typing … Read more
Cleartrip has brought back childhood memories to sell summer travel with its latest #NationOnVacation (NoVac) campaign. At the heart of the campaign lies a simple yet powerful idea-using the nostalgic game ‘Chidhiya Udd’ to position travel as an escape from everyday routines. The campaign film reimagines the game in a playful way, where participants are … Read more
In one of the biggest deals in sports business history, Royal Challengers Bengaluru (RCB) is set for a major ownership transition. United Spirits Limited (USL), a subsidiary of Diageo, has signed definitive agreements to sell its 100% stake in Royal Challengers Sports Pvt. Ltd. (RCSPL) to a powerful consortium for ₹16,660 crore in an all-cash … Read more
Nishant Verman returns to Flipkart as Senior Vice President, Corporate Development and Partnerships. In this role, he will oversee corporate development, strategic partnerships, ventures, and other key initiatives, driving growth and innovation across the organization.
Škoda Auto India, in collaboration with BBH India, has launched its new integrated campaign ‘Easy to Love’ for the latest Škoda Kushaq, combining nostalgia-led storytelling with a strong product narrative. The campaign draws inspiration from the iconic Bollywood film Dilwale Dulhania Le Jayenge, using humour and cinematic cues to create an emotional connection with audiences. … Read more
Parle Products has launched a new campaign for its flagship brand Parle Krackjack, using humour and short-format storytelling to highlight the biscuit’s signature sweet-and-salty identity. Featuring comedians Kiku Sharda and Krushna Abhishek, the campaign brings the brand’s duality to life through contrasting personalities and playful banter. Kiku represents the ‘sweet’ side, while Krushna embodies the … Read more
Siddharth Parida has been appointed Chief Marketing Officer at Kajaria Ceramics Limited, effective March 25, 2026. Joining from The Goodyear Tire & Rubber Company, he will lead the national marketing strategy and drive the brand’s “Kajaria 2.0” vision focused on premiumisation, digital ecosystem expansion, and strengthening leadership across tiles, bathware, and sanitaryware. With over two … Read more
Chennai Super Kings (CSK) has partnered with Snapchat for its pre-IPL fan event ROAR 2026, bringing together live sports energy and digital interactivity at the MA Chidambaram Stadium in Chennai. At the centre of the collaboration was Snapchat’s in-stadium Snap Camera integration, allowing fans to engage with augmented reality (AR) experiences in real time. The … Read more
India’s media and entertainment (M&E) sector is entering a new phase of growth, projected to reach ₹3.3 trillion by 2028, according to the FICCI–EY M&E Report 2026. The industry grew 9% year-on-year to ₹2.78 trillion in 2025, driven by the rapid expansion of digital media, advertising, and live events. Digital media emerged as the largest … Read more
All Rights Reserved @2025ViralVault
