Newsroom 
Rusk Media is scaling up its reality IP Battleground for Season 2, onboarding Performax and DaMENSCH as brand partners ahead of its April 2026 release on Amazon MX Player. The move signals a stronger push toward integrated brand storytelling within high-engagement content formats. The upcoming season also marks the return of creator Abhishek Malhan (Fukra … Read more
Samsung’s latest campaign for the Galaxy S26 Ultra brings a relatable everyday problem into focus-people peeking into your phone. With a clever mix of humour and product innovation, the brand introduces its new “Privacy Display” feature, positioning it as a game-changing solution for modern smartphone users. Video Link: https://www.instagram.com/reel/DWOh73LEqRF/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== At the heart of the campaign … Read more
Unilever has appointed social-first agency SAMY to lead influencer strategy for its global food portfolio, following a competitive multi-agency pitch. The mandate spans key brands such as Knorr and Hellmann’s across 13 markets, including the US, UK, Germany, Indonesia, and Brazil. The account will be centrally managed from the UK, with support from local teams … Read more
Dot & Key has launched a quirky digital campaign featuring comedian Samay Raina and Bharti Singh, using a mock podcast format to promote its sunscreen range. Instead of a traditional product demo, the film leans into humour, chaos, and conversational banter to seamlessly integrate brand messaging. Video Link: https://www.instagram.com/reel/DWOhto7SUya/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The video opens with Raina asking … Read more
Deepraj Hegde has joined Publicis Groupe as Senior Vice President – Strategic Solutions. Previously Chief Strategy Officer at Ethinos, he brings over 17 years of experience in strategic growth and digital transformation. In his new role, Hegde will focus on combining data, creativity, and strategy to deliver measurable outcomes, leveraging leadership experience across organizations including … Read more
Sartaj Kadian has been elevated to Director – Digital Marketing at Adidas after over five years with the company. Previously Senior Manager – Performance Marketing, he brings more than 12 years of experience across MENA, CIS, and global markets. In his new role, Kadian will focus on driving full-funnel media strategy and digital activation to … Read more
Sana Zabeen has joined Luxor Writing Instruments as Head of Corporate Communications, PR, and Marketing. Previously with TV9 Network, she brings extensive experience across content, marketing, and media relations. In her new role, Zabeen will lead integrated communication strategies, strengthen brand visibility, and drive marketing initiatives for the company’s next phase of growth.
At the launch of the FICCI–EY Media & Entertainment Report 2026, Kevin Vaz, CEO of JioStar Entertainment, highlighted a defining shift in India’s media landscape-growth is being driven by addition, not substitution. Instead of choosing between digital and traditional formats, India is emerging as an “AND” market where multiple platforms grow simultaneously. The report values … Read more
Apple may soon bring advertising to Apple Maps, marking a potential shift in how the platform generates revenue. According to reports, the company is expected to roll out ads within the app later this year, with an official announcement possibly arriving as early as this month. The proposed model would allow businesses to bid for … Read more
Lava International has appointed SW Network as its creative and social media agency, marking a strategic move to enhance its digital storytelling and connect more meaningfully with evolving consumer audiences. Known for its “made in India, for India” philosophy, Lava has consistently positioned itself as a brand rooted in trust, accessibility, and local innovation. Under … Read more
All Rights Reserved @2025ViralVault
