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Coca-Cola India elevates Narayanan S. to the role of Senior Director – eCommerce

Coca-Cola India has elevated Narayanan S. to the role of Senior Director – eCommerce. A 13-year veteran at the company, Narayanan has played a key role in shaping its channel strategy, including setting up the eCommerce B2C and B2B verticals. Previously leading on-premise channels across food services, cinemas, and hotels, he brings over two decades … Read more

NDTV Profit Unveils a Sharper, Data-Led Business News Experience

NDTV Profit has introduced a refreshed visual identity and a restructured programming lineup, marking a new phase in the channel’s evolution as a business news platform. The changes, effective from January 5, 2026, signal a strategic repositioning focused on sharper market interpretation, analytical depth, and real-time relevance. According to the network, the refresh is designed … Read more

New title:Deepika Padukone Launches ‘OnSet’ to Nurture India’s Next Generation of Film and Ad Creators

Actor and producer Deepika Padukone has unveiled The OnSet Program, a new initiative under her Create With Me platform, aimed at discovering and supporting emerging creative and technical talent across Indian films, television, and advertising. Designed as a structured, hands-on opportunity, the programme focuses on real on-set exposure rather than purely theoretical learning. The OnSet … Read more

BSNL Launches Nationwide VoWiFi to Boost Call Quality in Low-Network Areas

State-run telecom operator Bharat Sanchar Nigam Limited (BSNL) has rolled out Voice over Wi-Fi (VoWiFi) services across India, marking a significant step toward improving voice connectivity in regions with weak or inconsistent mobile signals. Announced via the company’s social media channels, the nationwide launch places BSNL alongside other major telecom players offering Wi-Fi calling as … Read more

FanCode Becomes the Digital Home of ATP Tennis in the Indian Subcontinent

FanCode has strengthened its position as a leading digital sports platform by signing a multi-year broadcast partnership with ATP Media, securing exclusive rights to the ATP Tour in the Indian Subcontinent until 2028. The agreement gives FanCode sole access to broadcast and stream men’s professional tennis across India, Bangladesh, Sri Lanka, Maldives, and Nepal. As … Read more

What the Biscoff India Debate Misses: Inside a Sharply Executed Premium Play

Recent weeks have seen a surge of commentary around Lotus Biscoff’s India strategy. Critics have questioned its move from ₹200-300 imported packs to locally made SKUs starting at ₹10, framing it as a dilution of premium equity, a recipe downgrade, or a departure from the “real” Biscoff. A closer look, however, reveals a far more … Read more

AI Meets Advertising: Crax’s Innovative Campaign with Dentsu & Kiss Films

Crax, in collaboration with Dentsu and Kiss Films, has unveiled a new commercial created primarily using artificial intelligence. The production relies heavily on AI-generated visuals, with traditional computer graphics used only for product placement and minor refinements, signaling a shift in how commercial films are made. Kiss Films employed AI workflows to replace several elements … Read more