Newsroom 
Mumbai Indians has unveiled its IPL 2026 campaign, ‘Fans Nahi. Fam.’, redefining the relationship between the team and its supporters. Moving beyond traditional fandom, the campaign positions fans as an integral part of the team’s inner circle-transforming them from spectators into family. At the heart of the campaign is a shift in narrative-from cheering from … Read more
Navin’s has launched a new integrated campaign, ‘This Is It’, to promote its Starwood Towers 3.0 project in Medavakkam, Chennai. The campaign focuses on a key shift in homebuyer mindset-moving from endless searching to confident decision-making, especially when homes are ready to move in. At its core, the communication highlights three critical factors influencing modern … Read more
Tara Kapur has stepped into a global role as Director of Marketing for the Duolingo English Test at Duolingo. After three years of building and scaling the DET business in India, she will now lead global marketing efforts, focusing on expanding reach, strengthening brand presence, and driving international growth for the assessment platform… title
Experience Commerce, a full-service digital marketing agency under the Cheil SWA Group, has secured the annual social media mandate for fintech platform FiatPe after a competitive multi-agency pitch. Founded in 2022, FiatPe is a digital payments platform built to simplify transactions for merchants and businesses, aligning with India’s broader Digital India vision. The platform focuses … Read more
GIVA, known for its fine jewellery, is stepping into the fragrance space with the launch of its premium Eau De Parfum (EDP) collection-marking a strategic move toward becoming a holistic lifestyle brand. With this launch, GIVA blends the worlds of jewellery and fragrance, reinforcing its belief that luxury is not just seen, but also felt. … Read more
Razorpay has partnered with Sarvam AI to introduce a voice-first commerce layer, aiming to simplify digital transactions through conversational interactions. Moving beyond traditional app-based navigation, the collaboration enables users to discover products, place orders, and complete payments simply by speaking-especially in Indian languages. At the core of this innovation is the integration of Sarvam AI’s … Read more
Kaabil Kids, a digital chess learning platform for children, has partnered with Verve Media to enhance its AI-led SEO and organic growth strategy. The collaboration is aimed at improving the platform’s discoverability across both traditional search engines and emerging AI-driven answer platforms, helping more parents access structured chess learning solutions. As part of the mandate, … Read more
Sumit Kohli has stepped into a new role as Head of Investment – APAC at Dentsu. In this position, he will focus on building disciplined, client-first investment strategies, ensuring decisions align closely with client priorities while delivering more effective and meaningful business outcomes across the APAC region.
Saatchi & Saatchi India has launched a new campaign for Captain Steel, aiming to spotlight the often-overlooked role of TMT rebars in building strong homes. In a category largely driven by commoditisation, the campaign seeks to educate consumers while elevating the importance of structural materials beyond just cement. The television commercial features cricket icon Sourav … Read more
IndiGo has appointed Aloke Singh as Chief Strategy Officer, effective April 6, 2026. Most recently the Managing Director and CEO of Air India Express, Singh will lead long-term strategic planning and enterprise-wide transformation initiatives aimed at accelerating growth, improving operational efficiency, and strengthening the airline’s competitive position. With over three decades of aviation experience, he … Read more
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