Newsroom 
The Ministry of Information and Broadcasting (MIB) has unveiled a series of initiatives aimed at strengthening India’s media and entertainment ecosystem, with a clear push toward empowering creators and accelerating AI adoption. At the centre of this move is the launch of MyWAVES, a citizen-driven content platform integrated into WAVES OTT. Designed to shift the … Read more
The ABBY Awards 2026 has appointed Bianca Guimaraes as the jury chair for the STILL Digital category, reinforcing its focus on global creative excellence. The awards will take place during Goafest 2026, scheduled from May 20–22 in Goa. Guimaraes is the founding partner and executive creative director at Mischief USA, an independent agency widely recognised … Read more
Flipkart’s latest summer campaign leans into internet culture with a bold, tongue-in-cheek narrative that grabs attention before delivering a practical message. Built around a clever misunderstanding, the ad plays on the phrase “Only Fans,” using it as a setup for humour, curiosity, and eventual brand recall. The story opens with a young woman, Ananya, sitting … Read more
Croma has appointed Piush Kothari as Chief Customer Experience Officer. He joins from JioHotstar, where he served as EVP and Head of Subscriptions (SVOD) and Media, and previously spent over five years at The Walt Disney Company, holding key roles at Disney+ Hotstar across product, growth, partnerships, and international expansion. Kothari also brings experience from … Read more
Livpure has renewed its association with Gujarat Titans for the IPL 2026 season, continuing its role as the team’s official Water Purifier and Kitchen Appliance Partner. The extension reflects the brand’s long-term approach to leveraging cricket as a powerful platform for consumer connection and visibility. With the IPL commanding massive nationwide attention, the partnership offers … Read more
Polycab India Limited has launched a new brand campaign for its fans category, strategically linking it to its established leadership in wires and cables. The campaign aims to reinforce trust and extend the brand’s core promise of reliability, performance, and safety into its home electrical solutions portfolio. Built around a relatable consumer insight, the campaign … Read more
Chaitanya Sinha has stepped into the role of Managing Director – APAC at Silverpush, marking a decade-long journey with the company. He expressed gratitude to leadership and teams across functions, highlighting Silverpush’s technological edge and global scale. In his new role, Sinha aims to accelerate growth, deepen innovation, and continue strengthening the company’s leadership across … Read more
Shrinivas Jyoti has joined Hansgrohe Group as Head of Marketing for Hansgrohe India. In his new role, he will focus on building design-led brands and driving meaningful consumer experiences across the premium and luxury segments for Axor and Hansgrohe in India and surrounding markets. He expressed excitement about the new chapter and aims to strengthen … Read more
Yamaha Music India Pvt. Ltd. has announced the appointment of A. R. Rahman as its brand ambassador, marking a strategic move to strengthen its connection with India’s evolving music ecosystem. The collaboration aims to promote structured music education while nurturing emerging talent across the country. Rahman, an Academy Award-winning composer known for taking Indian music … Read more
Amazon MX Player has entered the fast-growing micro-drama segment with the launch of Fatafat, a new platform offering short-form, serialised content tailored for mobile-first audiences. The move signals a strategic push into bite-sized storytelling formats that are rapidly gaining popularity in India. Unlike many existing platforms in the category that operate on paid models, Fatafat … Read more
All Rights Reserved @2025ViralVault
