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AWL Agri Business has introduced a limited-edition Uttarayan-themed festive pack for Fortune Cottonlite Refined Cottonseed Oil in Gujarat, reinforcing its deep cultural connect with the state. The initiative is part of the brand’s new regional campaign titled ‘Pakko Gujarati’, which highlights Gujarat’s rich food traditions and the role of cottonseed oil in both every day … Read more
Swiggy has introduced a new Polaroid-style photo feature on its on-demand gifting platform, Giftables, allowing users to add a personal touch to their gift orders. Rolled out as part of Swiggy’s year-end updates, the feature is available at no additional cost and is designed to make quick-commerce gifting more meaningful. The new option enables users … Read more
As cities light up for New Year celebrations, CARS24 has launched a stark outdoor campaign that refuses to be ignored. Instead of catchy slogans or stylized visuals, the brand has transformed billboards across Delhi NCR, Gurugram and Pune into sobering reminders of drunk driving-by mounting real, wrecked cars in full public view. The initiative brings … Read more
As Indian OTT audiences became more selective about what they watch in 2025, Amazon MX Player emerged as a key driver of growth in the country’s streaming ecosystem. With viewers leaning toward content that balanced familiarity with experimentation, the free-to-watch platform strengthened its appeal through a mix of franchise-led storytelling, reality formats and global content. … Read more
Comic Con India has announced the return of Pune Comic Con, scheduled to take place on March 21–22, 2026, at Yash Lawns, Bibvewadi Road. Presented by Maruti Suzuki Arena and powered by Crunchyroll, the Pune edition marks the 13th instalment of Comic Con India’s growing pop-culture calendar. Tickets for the event are available exclusively on … Read more
Dairy brand Ananda has partnered with MasterChef India as the co-presenting sponsor for the upcoming season, marking a strategic move to embed its products within one of India’s most influential cooking formats. The new season will air on Sony Entertainment Television from January 5, running Monday to Friday at 9 pm. The association places Ananda … Read more
Snapchat closed 2025 with its first-ever brand campaign in India, ‘Say It In A Snap’, making a clear cultural and commercial statement around the country’s rapidly rising Gen Z influence. With India’s Gen Z projected to hold nearly $2 trillion in spending power by 2035, the platform positioned itself as the epicenter of how young … Read more
Samsung Electronics has announced a partnership with Google to bring Google Photos to Samsung smart TVs, transforming the television into a more personal and emotionally immersive experience. The collaboration aims to let users relive their favorite memories-ranging from travel highlights to everyday family moments-on a large, cinematic screen. The integration is part of Samsung’s wider … Read more
Arvind Fashions has moved to consolidate its position in the youth and casualwear segment by acquiring Flipkart Group’s minority stake in Arvind Youth Brands Private Limited. The company will purchase Flipkart India’s entire 31.25% holding for Rs 135 crore, making the Flying Machine business a wholly owned subsidiary of Arvind Fashions. The transaction will be … Read more
As the world gets ready to step into 2026, WhatsApp once again finds itself at the centre of global celebrations. According to the platform, New Year’s Eve continues to be its most active day of the year, consistently outperforming regular daily traffic that already crosses 100 billion messages and nearly 2 billion calls. Over this … Read more
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