Newsroom

Thermocool Home Appliances has launched a unique nine-day Navratri campaign, transforming everyday travel spaces into cultural storytelling platforms. Leveraging high-footfall transit media, the campaign is being showcased across major railway stations such as Katra, Anand Vihar, Gorakhpur, Prayagraj, and Moradabad, along with onboard digital screens in the Delhi–Katra Vande Bharat Express. Designed to maximise reach … Read more

Godrej Consumer Products Limited has launched a powerful public service film titled ‘Machar Hai, Mehman Nahi’ under its CSR initiative EMBED (Elimination of Mosquito Borne Endemic Disease). The campaign aims to raise awareness around mosquito prevention and drive behavioural change across Indian households. Addressing the widespread impact of diseases like dengue, malaria, and chikungunya, the … Read more

Be., in partnership with Luna, has launched The Great Sleep Experiment – Volume II, advancing its data-driven approach to sleep and recovery within India’s growing wellness ecosystem. Positioned as a first-of-its-kind initiative in the supplement space, the study aims to bring measurable outcomes and scientific validation to a category often driven by claims and testimonials. … Read more

DriveX has launched a new campaign on the occasion of World Consumer Rights Day, focusing on the deep-rooted relationship between riders and their two-wheelers. The initiative brings attention to the role of trust in consumer decision-making, especially in a category where reliability and transparency are critical. At the heart of the campaign is a short … Read more

Doritos has launched its latest campaign, “Every Hangout Needs Doritos,” positioning itself as the ultimate snack for social gatherings among young consumers in India. The initiative taps into the growing culture of casual hangouts-ranging from gaming sessions and house parties to spontaneous meetups-that define how young India connects and unwinds today. At the core of … Read more