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Barbeque Nation has launched its New Year campaign, ‘Milne Ki Bhookh’, highlighting dining out as a meaningful way to reconnect with friends and family. The campaign positions shared meals and familiar food moments as a catalyst for social bonding, emphasizing the enduring role of in-person interactions in an increasingly digital world. The campaign features a … Read more
Beatit Entertainment has been appointed by the Board of Control for Cricket in India (BCCI) to manage match-day entertainment for the Women’s Premier League (WPL) 2025 and the IPL playoff match in New Chandigarh. The mandate encompasses planning and executing in-stadium entertainment, including immersive light and sound shows, synchronized fireworks, and innovative virtual reality-based fan … Read more
Airbnb’s latest campaign brings together Kartik Aaryan and Ananya Panday in a playful narrative that blends romance, humour and an unexpected twist-while reinforcing the brand’s core belief: great stays begin with great hosts. Built around the theme “Trust the Host,” the film uses light-hearted storytelling to highlight how thoughtful hosting can transform a stay into … Read more
In response to recent large-scale flight disruptions and seasonal operational challenges, the Ministry of Civil Aviation has activated a 24×7 Passenger Assistance Control Room in Delhi to address air traveller grievances in real time. The initiative follows widespread delays and cancellations involving multiple airlines, including IndiGo, and recurring winter fog disruptions across northern India. Operational … Read more
Dentsu has reportedly sold its historic Ginza headquarters in Tokyo, recording a gain of over $200 million, as the Japanese advertising major continues to optimize its asset base and reassess its international business strategy. The transaction reflects a broader effort by the group to strengthen balance sheet efficiency amid shifting global market dynamics. The Ginza … Read more
Somany Ceramics Ltd. has taken a meaningful step toward sustainable innovation by collaborating with Techno India University, Kolkata, on a unique art-led recycling initiative titled “Transforming Broken Tiles into Trendsetting Style.” The project brings together design, education, and environmental responsibility to reimagine construction waste as creative expression. As part of the initiative, 20 architecture students … Read more
Titan has officially entered the lab-grown diamond jewellery space with the launch of beYon, its newest brand under the House of Titan. The brand’s first exclusive store opens in Mumbai on December 29, 2025, marking a strategic move into a rapidly expanding segment shaped by changing consumer preferences. Lab-grown diamonds are gaining popularity, especially among … Read more
UP Warriorz, the Women’s Premier League franchise owned by Capri Sports, has announced L’Oréal Professionnel as its title sponsor for the upcoming fourth season of the WPL. The association marks a strategic partnership rooted in shared values of women’s empowerment, confidence and performance excellence. As part of the collaboration, L’Oréal Professionnel will gain prominent visibility … Read more
FTA Global, a new-age marketing company, has released its latest industry report titled “B2B Indian Tech Industry: Search & Demand Trends 2025”, offering a detailed view of how search behaviour is reshaping India’s B2B technology ecosystem. The study highlights a significant shift towards search-led discovery, with Artificial Intelligence and Machine Learning emerging as the strongest … Read more
Art-e Mediatech, a creative, media and MarTech agency, has unveiled an AI-led festive mashup that brings together Christmas campaign films created for several leading brands, offering a glimpse into how Artificial Intelligence is now seamlessly embedded in everyday brand storytelling. Released in New Delhi, the mashup features festive campaigns conceptualised and executed by Art-e Mediatech … Read more
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