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Samsung has unveiled Galaxy Forever in India, a new ownership model aimed at making premium smartphones more accessible to a wider audience. The initiative covers flagship devices like the Galaxy S26 Ultra and Galaxy S26 Plus, allowing consumers to experience top-tier technology without the burden of paying the full price upfront. The programme is built … Read more
Vedanta Limited has amplified its brand narrative by taking its latest campaign, “From Earth to the Sky,” to the big screen, rolling it out across 1,035 theatres in key metro and regional cities including Delhi, Mumbai, Bengaluru, Ahmedabad, Jaipur, and Bhubaneswar. The move marks a strategic push to engage audiences in a more immersive, high-attention … Read more
TECNO Mobile has announced a strategic partnership with Chennai Super Kings (CSK) for IPL 2026, leveraging one of India’s biggest cultural moments to deepen its brand relevance and connect with cricket-first audiences. Video Link: https://www.instagram.com/reel/DV_U2DZklLk/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== As part of the collaboration, TECNO’s branding will feature on the back of CSK players’ helmets-an extension of its #TECNOGotYourBack … Read more
Leeford Healthcare Limited has announced the onboarding of Anushka Sen and Taaruk Raina as brand ambassadors for its science-driven skincare brand, Alite, reinforcing its push into India’s rapidly expanding anti-acne segment. The move aligns with the company’s broader strategy to strengthen its presence in the science-backed skincare category, where demand for effective, transparent, and affordable … Read more
Network18 is undergoing a significant leadership transition as it strengthens its next-generation management team to steer the company’s future across broadcast and digital ecosystems. The reshuffle follows the exit of Avinash Kaul, who moves on after a 12-year tenure leading broadcast and publishing operations. Managing Director Rahul Joshi has expanded the responsibilities of a younger … Read more
Neelam Dhawan has been appointed as Independent Director and Board Chairperson at Delhivery, bringing over four decades of leadership across global technology giants. With past roles at Hewlett Packard Enterprise, Microsoft, and IBM, she will provide strategic oversight and strengthen corporate governance as Delhivery scales its digital and operational capabilities. Her extensive experience in driving … Read more
The Kraft Heinz Company has announced a five-year global strategic partnership with the National Football League, marking its debut as the league’s first-ever global condiment partner. This collaboration brings together one of the world’s most iconic food portfolios with the most-watched sports league in the United States. Through this partnership, Kraft Heinz will integrate its … Read more
Neha Agarwalla has joined Apollo Tyres as Divisional Head – Marketing Communications & Sponsorships, bringing over 17 years of experience in brand building and strategic partnerships. Previously with Paytm for over seven years, she will now lead marketing communications, brand activation, and go-to-market initiatives, while also overseeing the brand’s association with the Board of Control … Read more
Marking World Water Day, QNET India has launched its digital-first campaign, #ValueEveryDrop, aiming to deepen conversations around water by spotlighting not just conservation, but quality. At a time when concerns around water scarcity and contamination are rising, the campaign urges consumers to rethink their daily hydration habits through a more informed lens. Video Link: https://www.instagram.com/reel/DWDUXVeCYly/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== … Read more
At a time when misinformation spreads faster than facts, Mathrubhumi’s latest campaign takes a clear and timely stand-reminding audiences why credible journalism still matters. Created in collaboration with Maitri Advertising, the campaign uses two sharply observed films to highlight the absurdities of today’s social media culture. Instead of taking a preachy route, the films rely … Read more
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