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Asian Paints and St+art Bring Kolkata’s ‘Adda’ Culture to Life Through Citywide Art Festival

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Asian Paints, in partnership with the St+art India Foundation, has unveiled the St+art Kolkata Festival 2025–26, introducing ADDA: The Third Space – Ballygunge Art Project, a large-scale public art initiative spread across South Kolkata’s Ballygunge neighbourhood. Rooted in Kolkata’s iconic adda and rowak culture, the festival reimagines everyday public spaces as shared zones of dialogue, … Read more

Zepto Unpacked Goes Live: A Snapshot of How India Shopped in 2025

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Zepto has rolled out Zepto Unpacked, a data-led year-end experience that offers users a fun and insightful look into how they, their city, and the country shopped on the platform over the past year. Designed as an interactive recap, the initiative blends personalized insights with larger consumption trends, turning everyday grocery orders into a compelling … Read more

Add Media Buzz takes charge of Turno EV’s digital growth strategy

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Mumbai-based integrated digital and creative agency Add Media Buzz has been awarded the digital media mandate for Turno EV, a growing player in India’s electric three-wheeler financing and adoption landscape. The partnership marks a key step in strengthening Turno EV’s digital presence as the brand works to accelerate awareness and adoption of electric mobility across … Read more

Swiggy Scenes urges city-goers to step out this New Year with playful ‘Un-Coop Yourself’ activation

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As the year draws to a close, Swiggy Scenes has launched a quirky on-ground activation titled ‘Un-Coop Yourself’, encouraging people to ditch the couch and experience New Year’s Eve celebrations beyond their living rooms. The campaign aims to inspire urban audiences to rediscover socializing by exploring events happening around them. At the heart of the … Read more

Kriti Sanon comes on board Supply6 as Investor-Partner, Strengthening the Brand’s Everyday Nutrition Mission

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Bengaluru-based D2C nutrition brand Supply6 has welcomed actor and entrepreneur Kriti Sanon as both an investor and brand ambassador, marking a partnership driven by genuine product trust rather than a conventional celebrity endorsement. The collaboration reflects the brand’s philosophy of promoting sustainable, everyday nutrition habits instead of short-term fitness trends. Kriti’s association with Supply6 began … Read more

Home Credit India Ushers in the New Year with AI-Driven Campaign #SapnoKaNayaSaal

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Home Credit India has launched its first-ever AI-generated digital campaign, #SapnoKaNayaSaal, marking a significant step in the brand’s move towards technology-led storytelling. Built on the company’s existing brand platform, the New Year campaign focuses on reflection, renewal and the aspirations that often accompany the start of a new year. Conceptualized in collaboration with ARM Worldwide, … Read more

Lenskart Bets on Optical Hardware with Strategic Stake in South Korea’s iiNeer

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Lenskart Solutions Ltd has announced a strategic investment to strengthen its in-house optical hardware capabilities, with plans to acquire a 29.24 per cent stake in South Korea-based iiNeer Corp. Ltd. The investment, valued at KRW 3 billion (approximately Rs 186 million), will be made through Lenskart’s wholly owned subsidiary, Lenskart Solutions Pte. Ltd., Singapore. According … Read more

Vodafone Idea Receives GST Penalty Orders Exceeding ₹83 Crore from Mumbai and Bengaluru Authorities

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Vodafone Idea Ltd has disclosed that it has received two separate penalty orders from GST authorities in Mumbai and Bengaluru, resulting in a combined financial exposure of over ₹83 crore. The development was shared by the telecom operator through a regulatory filing, highlighting ongoing tax-related disputes linked to past assessment periods. According to the filing, … Read more

Madison Turnt Delivers High-Stakes Experiential Execution for IPL Auction 2026 in Abu Dhabi

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Madison Turnt, the experiential marketing vertical of Madison World, successfully executed the IPL Auction 2026 at the Etihad Arena in Abu Dhabi, reinforcing its growing stature in sports-led experiential marketing. The high-profile event, one of the most closely watched moments in global cricket, demanded precision, scale and flawless coordination-areas where Madison Turnt delivered end-to-end excellence. … Read more

Sony Pictures Entertainment India Unleashes Anaconda with a Citywide Immersive Marketing Blitz

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Ahead of Anaconda’s theatrical release this Christmas, Sony Pictures Entertainment India has launched a high-impact, nationwide immersive marketing campaign that takes the film beyond cinema screens and into the heart of urban India. Starring Paul Rudd and Jack Black, and directed by Tom Gormican, the creature-comedy thriller reimagines the cult classic with a bold mix … Read more

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