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In a category dominated by speed, discounts, and sameness, Zepto has chosen to stand out by doing something completely unexpected-turning marketing into culture. Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto rapidly scaled its 10-minute delivery model through a network of dark stores. But as competitors like Blinkit and Instamart began offering similar … Read more
Juhi Singh has moved on from Marico to join Prolicious as Chief Business Officer, citing a strong sense of purpose behind the transition. With her extensive experience in building consumer brands, Singh is set to drive growth and strategic direction at Prolicious, aligning business goals with a more purpose-led vision in the evolving food and … Read more
Mobavenue AI Tech has appointed Vijay Basantani as its Group Chief Financial Officer, strengthening its leadership as it scales AI-led digital platforms globally. With over two decades of experience across Omnicom Media Group, Dentsu, Mahindra & Mahindra, and Infosys, Basantani brings deep expertise in financial strategy, governance, and risk management. In his new role, he … Read more
Amagi has unveiled a new AI-powered Artwork Generation and Transformation capability within its Amagi NOW platform, aiming to eliminate one of the most time-consuming challenges in content distribution-manual artwork creation and resizing. Built on Amagi Intelligence, the company’s AI layer, the feature enables media companies to convert raw video into platform-ready promotional creatives seamlessly. The … Read more
Prime Video has unveiled its most ambitious Indian content lineup at Prime Video Presents 2026, announcing nearly 55 new series and films across languages, genres, and formats. The масштаб slate highlights the platform’s deepening investment in India’s rapidly evolving entertainment ecosystem and its growing role in global storytelling. Video Link: https://www.instagram.com/reel/DWEgCu9Db4c/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The lineup features collaborations … Read more
In a move that signals a major shift in the advertising landscape, Ogilvy has ended its 32-year-long partnership with IBM, concluding one of the industry’s most enduring agency-client relationships. The collaboration, which began in 1994, played a significant role in shaping IBM’s global brand narrative across decades of technological evolution. The decision comes as Ogilvy … Read more
Fixderma has launched a targeted cinema advertising campaign for its Shadow Sunscreen range, strategically aligning with the release of Dhurandhar 2 to maximise visibility and audience engagement. The dermatology-led skincare brand is leveraging the film’s popularity to capture attention during high-footfall moments in theatres. The campaign is being screened across more than 225 screens in … Read more
Delhi Capitals have unveiled their official jersey for IPL 2026, introducing a bold new design inspired by the fierce spirit of the tiger-symbolising both the team’s attitude and the energy of the city it represents. The refreshed look blends intensity with identity, reinforcing the franchise’s fearless approach on the field. Video Link: https://www.instagram.com/reel/DWEDbmZDQvl/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the … Read more
Hyundai Motor India has unveiled its latest campaign, ‘Respect the Young’, for the new Verna sedan, spotlighting the growing influence of Gen Z consumers in automotive decision-making. The campaign reflects a clear shift in mindset-where younger buyers are no longer just aspirational audiences but active participants shaping purchase choices. At its core, the campaign celebrates … Read more
Nippon Paint India has signed on as an official partner of Punjab Kings for the IPL 2026 season, strengthening its push to build deeper connections with Indian consumers through cricket. As part of the agreement, the brand’s logo will be featured on the right sleeve of the team’s jersey throughout the tournament. The partnership was … Read more
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