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GREW Solar has partnered with Mumbai Indians and Gujarat Titans as the Official Solar Energy Partner for the upcoming T20 season, marking a major step in its sports marketing strategy. The multi-team collaboration builds on GREW Solar’s earlier involvement in the women’s T20 league and reflects its ambition to take the clean energy conversation mainstream … Read more
SBI Securities has introduced a new feature called ‘Women’s Mode’ on its app, aimed at creating a more personalised and accessible investment experience for women investors. The launch is part of the company’s broader Infinity8 initiative, which focuses on increasing participation and engagement among women in financial markets. The feature has been developed based on … Read more
Waaree Energies has signed on as the principal partner of Rajasthan Royals for the IPL 2026 season, marking a strategic collaboration that blends sport with sustainability. As part of the deal, Waaree’s branding will feature prominently on the front of the team’s matchday jerseys and training kits. Operating in the renewable energy sector, Waaree Energies … Read more
EcoLink, the electrical brand from Signify, has partnered with Rajasthan Royals as an associate sponsor for the upcoming T20 season. The collaboration aims to strengthen EcoLink’s presence in the Indian market while tapping into the massive reach of cricket fandom. As part of the partnership, EcoLink branding will feature prominently on the team’s leading headgear, … Read more
Kajaria has launched its latest television commercial under the tagline ‘Log Toh Poochenge Hi’, featuring Ranveer Singh and Rashmika Mandanna. The campaign blends storytelling with design inspiration, positioning Kajaria as a premium, integrated home solutions brand. The film follows a modern Army couple, played by the two actors, hosting a senior Brigadier and his wife … Read more
AnyMind Group has introduced AnyDigital Max, a new AI-driven solution designed to help advertisers combat ad fatigue and unlock better performance from user-generated content (UGC) across social media platforms. The offering brings together AI, advertising intelligence, and creator-led content to enable brands to analyse, optimise, and scale campaigns more effectively. As digital campaigns grow more … Read more
BharatPe has appointed Himanshu Verma as head of its POS business to strengthen its offline payments play. With over two decades of experience across digital payments and sales, Verma joins from Pine Labs, where he led the Mini Soundbox business. In his new role, he will focus on driving merchant adoption, expanding distribution, and scaling … Read more
Royal Canin has unveiled a new brand film under the theme “Unique Needs – Precise Nutrition,” spotlighting its science-led approach to pet nutrition. The campaign shifts focus away from one-size-fits-all feeding, emphasising that every pet’s dietary requirements vary based on factors such as breed, size, age, lifestyle, and specific health conditions. At the core of … Read more
Jerin Verghese has been elevated to Director – Brand, Marketing and Communications at EY India after a 17-year journey with the firm. Starting as an assistant manager, she has steadily grown across roles, most recently serving as associate director, where she led go-to-market strategies and integrated marketing initiatives. In her new role, she will drive … Read more
Ajmal Dubai has appointed Ranveer Singh as its brand ambassador, unveiling a new campaign titled ‘Your Unseen Power’ aimed at connecting with younger fragrance consumers in India. The campaign is being promoted across more than 575 PVR screens nationwide, alongside a strong digital push. It highlights three key fragrances-Aristocrat, Aurum Summer, and Wisal Layl-each crafted … Read more
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