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As TV viewing in India shifts toward streaming and on-demand platforms, brands are rethinking how to combine large-screen impact with digital precision. Bajaj Auto has partnered with VDO.AI and Dentsu India to launch a Dynamic Creative Optimisation (DCO)-powered Connected TV (CTV) campaign for Triumph Motorcycles, aimed at performance-focused buyers. Recent research indicates that a majority … Read more
BigMuscles Nutrition has announced a new partnership with actor and fitness enthusiast Nataša Stanković, aligning the brand’s performance-driven supplement portfolio with her commitment to strength, consistency and balanced living. The collaboration will place a sharp focus on the importance of quality protein in everyday fitness routines. Known for promoting scientifically developed sports supplements, BigMuscles Nutrition … Read more
Excitel Broadband has elevated Varun Pasricha to chief executive officer, effective March 2026, after serving as chief operating officer since 2018. He will lead the company’s next growth phase by scaling fibre infrastructure, strengthening partner networks and enhancing customer experience. Pasricha succeeds Vivek Raina, who is stepping down after leading the company since 2015.
Pine Labs has appointed Shalini Pillai as Chief Marketing Officer, where she will lead global marketing, marcom, product marketing, and brand strategy as the company accelerates its AI-driven growth. Previously Marketing Director at Microsoft for India and South Asia, with earlier stints at Google, Pillai brings deep experience in scaling digital products and building data-led … Read more
Nikunj Dalmia has unveiled The Broadview, a new digital-first media platform dedicated to business, markets and the economy. Announced in Mumbai on 23 February, the initiative marks his foray into independent publishing after years in business television. Designed as a multi-format content venture, The Broadview will span YouTube, podcasts, documentaries, OTT-style programming and curated on-ground … Read more
First Economy has appointed Herat Panchal as chief growth officer, where he will lead integrated growth frameworks across brand, media, partnerships and performance. Panchal joins from JioStar and Viacom18, bringing extensive experience in revenue and digital entertainment, with earlier stints at GroupM, Radio Mirchi, iGATE Global Solutions and NOCIL. In his new role, he will … Read more
INNOCEAN India, in partnership with Canvas Worldwide India, has been awarded the integrated communications mandate for UPES University. The collaboration will see INNOCEAN lead creative and strategic duties, while Canvas Worldwide oversees media planning and execution. The remit spans long-term brand building as well as campaign-driven initiatives. The first phase of the engagement will centre … Read more
Independent creative network Talented has expanded its ‘Grid’ of specialised agencies with the launch of mktgstack, an AI-native marketing agency aimed at founders and brand operators. The new venture is built on the premise that not every marketing challenge requires a traditional advertising campaign. Founded by former Talented team members Namrata Chawla and Varun Khiatani, … Read more
India’s advertising industry could be headed for a landmark consolidation, with Wondrlab reportedly in discussions to acquire Madison World, even as global networks and private equity firms continue to circle the independent agency. Industry sources value Madison at around ₹1,000 crore. Founded in 1988 by industry veteran Sam Balsara, Madison has grown from a media specialist … Read more
With Diljit and now Yash, Coca-Cola appears to be strengthening its sonic branding play-turning everyday snack pairings into distinctive audio cues rather than relying purely on visual spectacle. Earlier, Diljit Dosanjh popularised an exaggerated “aaah” in a campaign that transformed common foods into playful, repeatable mnemonics. Now, the brand’s latest film featuring Kannada star Yash follows a … Read more
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