Newsroom

A new report by HerKey in partnership with Havas Creative India highlights a striking disconnect between women’s growing purchasing power and the way brands approach women-focused marketing. Titled “The Paradox of Influence: Women’s Structural Power vs Marketing Reality,” the study reveals that women influence between 70% and 85% of purchase decisions across consumer categories. Despite … Read more

Fashion e-commerce platform AJIO has launched an exclusive merchandise collection linked to the upcoming film Dhurandhar: The Revenge, tapping into the growing anticipation around the movie’s theatrical release on March 19. Branded as “Dhurandhar x AJIO”, the collection features fan-focused apparel inspired by the film’s visual style and action-driven narrative. The highlight of the drop … Read more

The JSW Indian Open has revealed its sponsor line-up for the 2026 edition of the squash tournament, which will take place from 18–22 March at the CCI Brabourne Stadium in Mumbai. JSW will continue as the title partner for the tournament, reinforcing its long-term commitment to developing sports in India. SILA has joined the event … Read more

Audi India has appointed Wondrlab as its brand communication partner after a competitive multi-agency pitch, marking a notable addition to the marketing network’s growing portfolio of global brands. With this mandate, Wondrlab will lead Audi India’s brand communication strategy through a platform-first approach. Instead of focusing on isolated campaigns, the collaboration will aim to build … Read more

India’s edtech sector may be heading toward another major consolidation. upGrad has signed a term sheet to acquire rival learning platform Unacademy in an all-stock transaction, marking a significant step in the evolving online education landscape. Under the proposed deal structure, Unacademy’s co-founder Gaurav Munjal will continue to lead the company as CEO. The agreement … Read more