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Jindal Steel has appointed Gyan Gupta as its chief AI officer to drive the company’s enterprise-wide AI transformation. In his new role, Gupta will spearhead initiatives spanning AI awareness and workforce enablement, enterprise intelligence across key functions, agentic AI and virtual employees, a unified internal AI knowledge system, and intelligent automation to enhance safety and … Read more
Propagate India, Publicis Groupe India’s full-stack digital agency, has expanded the role of Parikshit Bhattaccharya, appointing him as Chief Creative Officer (CCO) in addition to his current position as CCO at BBH India. In this dual mandate, Bhattaccharya will continue to report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate … Read more
WPP Media has been appointed as the integrated media partner for Orient Electric Limited, taking charge of media planning and buying across both offline and digital platforms. As part of the mandate, WPP Media will lead a full-funnel media strategy designed to enhance brand visibility, deepen consumer engagement, and drive business growth across Orient Electric’s … Read more
Casio’s G-SHOCK has rolled out a new brand film featuring cricketer and brand ambassador Shubman Gill, placing the spotlight firmly on resilience with the G-STEEL GBM-2100 series. Anchored in G-SHOCK’s long-standing philosophy of “Never Give Up,” the campaign positions the watch as a symbol of contemporary toughness shaped by discipline, grit and self-belief. Video: https://www.youtube.com/watch?v=3Tyx6E7d4E4 … Read more
Yes Madam has unveiled a new digital campaign featuring Bigg Boss contestant Tanya Mittal, marking one of her earliest brand collaborations after her exit from the reality show. The campaign highlights the brand’s Korean at-home salon services, tapping into the growing popularity of K-beauty routines and effortless self-care. Video: https://www.youtube.com/watch?v=ENpHKma179M Built around Mittal’s much-discussed Bigg … Read more
BMW India has appointed Shashwat Varma as the Head of Brand Communication – Media. In his new role, he will lead the brand’s communication strategy across key channels. Varma has previously overseen retail and experiential marketing communication for BMW India, bringing strong industry experience to the position.
Lululemon CEO Calvin McDonald will step down in January after nearly seven years at the helm, with finance chief Meghan Frank and chief commercial officer André Maestrini appointed as co-interim CEOs during the transition. The announcement coincided with an upgraded profit forecast that lifted shares, even as the athleisure brand continues to face pressure in … Read more
Cheil India has bolstered its leadership team with the appointment of Yatin Gupta as Associate Vice President. With experience across leading agencies and brands, Gupta will play a key role in driving strategic growth, creative excellence, and integrated solutions for the agency.
adidas has appointed Atish Negi as its new Brand Director for India, bringing with him extensive marketing and category leadership experience from Haleon and GSK Consumer Healthcare. Over the years, he has led major brands including Sensodyne, Iodex, and VMS, and held key sales roles across multiple regions. Negi also carries global exposure from assignments … Read more
Unilever is placing strong confidence in India as a central pillar of its medium-term growth strategy, with CEO Fernando Fernandez highlighting the country’s expanding consumption base as a major driver of future volumes. Speaking in a conversation with JP Morgan, Fernandez noted that India’s scale, demographics and economic momentum make it critical to Unilever’s global … Read more
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