Seagram’s Xclamat!on sparks digital chatter by temporarily removing the “!”
Mumbai: Seagram’s Xclamat!on, Pernod Ricard India’s newest brand launch, has captured the attention of urban youth with a disruptive social-first campaign that cleverly brings its core philosophy to life. Designed to celebrate living life in “Xclamat!ons,” the campaign used humour, technology and participation to create a memorable cultural moment online. Video Link: https://www.youtube.com/watch?v=NFGZGR9QQ7U At the … Read more