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Nykaa Cosmetics has teamed up with hot sauce brand Naagin for a fiery crossover – the Nykaa Cosmetics × Naagin Hot Sauce Plumping Gloss, a high-shine, spice-infused gloss designed to give lips extra volume with a bold, playful twist. The collaboration taps into India’s long-standing love for “teekha” and the global trend of plumping glosses, blending … Read more
Sting Energy has partnered with the Mercedes-AMG PETRONAS F1 Team to launch one of its boldest pieces of communication yet-a high-adrenaline ad compressed into just two seconds. The film uses the instinct, reflexes and precision of an F1 pit stop to mirror the brand’s signature jolt of energy, proving that sometimes, fast can get even faster. Video: … Read more
Air India has launched its new India-focused brand campaign, “Change is in the Air”, introducing the creative expression “That’s Air India Now.” The campaign reflects how passengers are experiencing the airline’s ongoing transformation across its domestic network, highlighting refurbished cabins, upgraded dining, enhanced digital journeys and the signature warmth of Indian hospitality. Video 1: https://www.youtube.com/watch?v=mXzytnxaDds Video 2: https://www.youtube.com/watch?v=gCj2CJCx__I … Read more
The Uttar Pradesh Kabaddi League (UPKL) has announced Screenox as its official cinema partner, a move aimed at significantly boosting the league’s nationwide presence ahead of Season 2. Through this association, UPKL will gain access to more than 900 PVR INOX branding sites across India, enabling large-scale visibility among cinema-going audiences. Screenox will leverage the … Read more
Mars, Incorporated has officially completed its acquisition of Kellanova, bringing some of the world’s most recognisable snacking brands – including Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, RXBAR, and Kellogg’s international cereal brands – under the Mars Snacking umbrella. With regulatory approvals now secured, the merger unites two powerhouse companies with long-standing brand legacies and complementary strengths. Video Link: … Read more
OpenAI and The Walt Disney Company have entered a landmark three-year licensing partnership that will bring Disney’s most iconic characters and worlds to Sora, OpenAI’s short-form generative AI video platform. The agreement makes Disney the first major content licensing partner for Sora and marks a significant step in blending AI innovation with storytelling. As part … Read more
This Christmas, Viral Vault invites young creatives, aspiring marketers, and design lovers to add a festive twist to the brands they adore. Reimagine any brand’s logo or identity with a Christmas makeover-think snowflakes, candy canes, twinkling lights, warm colours, and all the holiday cheer you can dream up. Whether you’re an artist at heart or … Read more
Shailja Verghese has stepped down from her role as Chief Content Officer at Omnicom Media Group (OMG) India, marking one of the first major senior exits as the network prepares for organisational realignment following Omnicom’s acquisition of IPG. Industry sources indicate, however, that her departure is not connected to the consolidation efforts currently underway. OMG … Read more
Honasa Consumer Ltd, the parent company of Mamaearth, has announced a major strategic move with its entry into the men’s grooming and personal care category through the acquisition of a 95% stake in Reginald Men. The brand, owned by Hyderabad-based BTM Ventures Pvt. Ltd. (BVPL), has been valued at an enterprise value of ₹195 crore on a no-cash, … Read more
Uber India has officially entered the business-to-business (B2B) logistics space by launching Uber Direct in partnership with the Open Network for Digital Commerce (ONDC), marking a major expansion beyond its traditional ride-hailing and consumer delivery services. The move leverages India’s government-backed digital commerce infrastructure to offer scalable last-mile logistics solutions for businesses. The service went live initially in Bengaluru, … Read more
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