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Zomato Pilots High-Protein Cloud Kitchen ‘Ritual’ in Gurugram

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Zomato is testing a new health-focused cloud kitchen brand called “Ritual” in Gurugram, targeting the rising demand for high-protein and nutrition-focused meals among urban consumers. The initiative is being launched in partnership with Massive Restaurants. According to reports, the new concept focuses on providing protein-rich and health-oriented food options for fitness-conscious consumers. The menu includes … Read more

Duroflex Highlights India’s Sleep Crisis in World Sleep Day Campaign

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Duroflex has launched a striking print campaign for World Sleep Day, drawing attention to the growing sleep deficit among Indians. Built around the powerful line “Mars is closer than your bed,” the campaign highlights the paradox of a rapidly progressing nation that still struggles with adequate rest. The campaign points out that while India has … Read more

Yes Madam Brings Back ‘Chota Don’ in Nostalgia-Driven Campaign with Rajpal Yadav

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Home salon and wellness platform Yes Madam has launched a new digital campaign featuring actor Rajpal Yadav and influencer Tanya Mittal. The campaign revives Yadav’s popular ‘Chota Don’ character from the 2007 Bollywood film Partner, using humour and nostalgia to highlight the convenience and reliability of the brand’s services. Produced in collaboration with Footloose Films, … Read more

LPG Shortage Threatens AC Production Amid West Asia Supply Disruptions

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Rising geopolitical tensions in West Asia are beginning to impact India’s consumer durables sector, with appliance manufacturers warning that a shortage of commercial LPG cylinders could disrupt the production of air conditioners just as the peak summer season approaches. According to a report by Business Standard, LPG-used in manufacturing processes such as brazing and powder-coating … Read more

Pepsi Ropes in New-Gen Stars for Youth-Focused Campaign

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Pepsi has onboarded rising actors Ahaan Panday and Aneet Padda for its latest brand campaign, reinforcing its long-standing connection with youth culture and emerging talent. Video Link: https://www.instagram.com/reel/DV0IIB-TN_s/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Ahead of the official campaign reveal, both actors teased fans on social media about the “biggest trailer yet.” The reveal turned out to be a Pepsi-branded vanity … Read more

BKT Tyres Enters On-Highway Segment with ‘Elevate Your Drive’ Campaign Featuring Ranveer Singh

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BKT Tyres has launched a new brand campaign titled “Elevate Your Drive” as it expands into India’s on-highway tyre market. The campaign stars actor Ranveer Singh and will be rolled out across television and multiple media platforms. The campaign film presents Singh appearing as himself while narrating stories of individuals striving to move ahead in … Read more

Malaika Arora Launches Accessories Brand ‘Maejoy’ with Myntra

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Actor and entrepreneur Malaika Arora has entered the fashion accessories space with the launch of Maejoy, a new lifestyle brand developed in collaboration with Myntra and Exceed Entertainment. The brand has been created through Myntra’s B2B wholesale entity, Myntra Jabong India Private Limited (MJIPL), which will support design, product development and brand building. Maejoy debuts … Read more

India Today Conclave 2026 Begins in New Delhi with Focus on Global Shifts and Innovation

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The 23rd edition of the India Today Conclave is being held in New Delhi on March 13–14, 2026, bringing together leaders from politics, business, technology, and culture for two days of discussions on global and national developments. This year’s theme, “Year of Breakthroughs and Breakdowns,” reflects the rapidly changing global environment shaped by technological progress, … Read more

Swiss Beauty Partners Zepto to Bring Viral Jelly Verse Glow Stick to Quick Commerce

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Swiss Beauty has partnered with quick commerce platform Zepto to mark the return of its popular Jelly Verse Glow Stick, combining the product restock with a hybrid AI-led and live-action brand film. The collaboration highlights how beauty brands are increasingly using quick commerce platforms to meet rising consumer demand for instant access to trending products. … Read more

Publicis Groupe Acquires AdgeAI to Strengthen AI-Driven Creative Intelligence

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Publicis Groupe has announced the acquisition of AdgeAI, a company specialising in creative measurement and content intelligence. The move is aimed at strengthening Publicis’ AI capabilities by integrating advanced analytics into its existing production and marketing technology infrastructure. AdgeAI’s platform helps brands and digital platforms analyse the performance of creative assets-especially video and digital content-using … Read more

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