×

Dove’s ‘Beauty Test Stops With Me’ Tops WARC Media 100 Global Rankings 2026

The WARC Media 100 2026, a global benchmark that ranks the most awarded campaigns, agencies, brands and companies for media excellence, has named ‘Beauty Test Stops With Me’ as the world’s top campaign. Created by Mindshare Mumbai for Dove, the campaign addressed beauty biases in India’s matchmaking culture and encouraged mothers to challenge discriminatory beauty … Read more

Noise Launches ‘Master Series’ with Bose-Backed Audio Engineering and AI Features

Indian wearable brand Noise has introduced its new Master Series, signalling a strategic shift toward deeper research, premium design and global-level engineering in its product development. According to co-founder Amit Khatri, the initiative is not just a marketing label but a long-term framework aimed at setting higher internal benchmarks for the company’s future devices. A … Read more

Flipkart’s Gudi Padwa Ad Shows How Quick Commerce Replaced the ‘Errand Kid’

Flipkart’s latest Gudi Padwa campaign taps into a nostalgic household ritual while highlighting how shopping habits have evolved in the digital age. The ad revolves around a familiar scenario in Indian homes-when an important item goes missing during festival preparations and the youngest member of the family is sent running to the neighbourhood store. The … Read more

GAP Teams Up with Young Miko for Spring 2026 Campaign ‘Sweats Like This’

GAP has partnered with GRAMMY-nominated artist Young Miko for its Spring 2026 campaign titled “Sweats Like This.” The campaign highlights the brand’s GAPSweats collection through a music-driven storytelling format, featuring a refreshed version of Young Miko’s hit track “WASSUP.” By blending music, fashion and culture, GAP positions its sweats as a symbol of creativity, individuality … Read more

boAt and GIVA Celebrate Women’s Confidence with ‘Wear Your Charm’ Campaign

boAt and GIVA have joined forces for the ‘Wear Your Charm’ campaign, introducing the Chrome Ivory Premium Smartwatch, a product that blends technology with jewellery-inspired design. The campaign celebrates women who navigate everyday challenges with resilience, confidence, and individuality, positioning Chrome Ivory as an accessory that reflects personal charm and style. Video Link: https://www.instagram.com/reel/DVtHwIWD-Xw/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At … Read more

Lakmé Launches ‘I Earned It’ Campaign with Aneet Padda for SPF-Infused Makeup Range

Lakmé has introduced a new campaign titled ‘I Earned It’ to promote its latest product line, the Lakmé 9to5 Hya Beach Edit, a makeup range designed for women navigating busy, fast-paced lifestyles. The campaign stars actor and brand ambassador Aneet Padda and highlights how modern working women balance professional commitments with moments of personal relaxation. … Read more

F1 ACADEMY and Sephora Announce Global Partnership Ahead of 2026 Season

F1 Academy has announced a global partnership with Sephora ahead of the 2026 racing season, naming the beauty retailer as both the Official Partner and Official Beauty Retail Partner of the championship. The collaboration aims to promote female empowerment, individuality, and confidence, while supporting emerging women drivers on the global motorsport stage. With operations in … Read more

Compass Communications Wins Communications Mandate for FOCAL

Compass Communications has been appointed as the communications partner for Foundation for Culture, Arts and Literature (FOCAL), marking a new collaboration aimed at amplifying the organisation’s cultural initiatives. As part of the engagement, the agency supported the Dibrugarh University International Literature Festival (DUILF), organised by FOCAL in partnership with Dibrugarh University. The festival recently concluded … Read more