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Huber & Holly has entered the impulse ice cream category with the launch of a new range called Cones & Candies, introducing ready-to-eat formats designed for on-the-go consumption. Known for its freshly churned ice creams and dessert offerings served through its scoop stores, the brand is now expanding beyond its outlet-based model to reach consumers … Read more
Centuary Mattresses marked World Sleep Day with a digital campaign titled “Better Moments Begin Here”, alongside a social initiative aimed at improving sleep comfort for vulnerable communities. As part of the initiative, the company donated 150 mattresses in Hyderabad to several institutions, including Devnar School for the Blind, DESIRE Society, Telangana State Model School, and … Read more
Consumer technology brand Dyson has appointed Omnicom Media Group to manage its global media planning and buying account, estimated to be worth around $500 million annually. The win followed a competitive multi-agency pitch managed by Ebiquity, with WPP Media and Publicis Media competing in the final round. Previously, the account was handled by IPG Mediabrands, … Read more
India’s drug regulator has issued a fresh advisory warning pharmaceutical companies against promoting prescription weight-loss medicines to the general public. The notice specifically highlights GLP-1 therapies, widely used for obesity and diabetes treatment, and reiterates that such drugs cannot be advertised under existing Indian drug laws. The advisory, released by the Central Drugs Standard Control … Read more
Levi’s has introduced its 2026 global campaign, “Behind Every Original,” in India, featuring brand ambassador Alia Bhatt. The campaign celebrates authenticity, individuality, and the mindset that drives people to express themselves without following conventions. At the centre of the campaign is a film featuring Alia Bhatt, whose journey reflects themes of reinvention, self-belief, and personal … Read more
Amazon MX Player has unveiled its largest-ever content slate for 2026, announcing 150+ new and returning shows as part of its strategy to deliver premium entertainment to viewers across India completely free of cost. The platform continues to focus on democratising access to high-quality storytelling by offering diverse content without subscription fees. The upcoming slate … Read more
The Advertising Club Madras has announced additional jury chairs for the 44th edition of the MADDYS Awards, its annual celebration of excellence in advertising and marketing. The awards recognise outstanding work across multiple disciplines within the industry. For the Film & Audio Craft MADDYS, Agnello Dias, co-founder of Spinach Experience Design, will serve as the … Read more
E-commerce platform Flipkart has introduced the Motorola Edge 70 Fusion with an unconventional outdoor activation that lets people test the smartphone’s camera performance in real time. Video Link: https://www.instagram.com/reel/DVvMqyRjRmg/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualized by Sociowash Network, the campaign features an interactive billboard inviting passers-by to compare their phone’s camera with the image displayed on the hoarding. The installation … Read more
Home appliance brand Kenstar has unveiled a new advertising campaign promoting its latest range of energy-efficient air coolers. The campaign features Bollywood actors Rajkummar Rao and Patralekha Paul, highlighting the brand’s focus on efficient cooling and long-term reliability for Indian households. The campaign spotlights Kenstar’s India-first air cooler range that comes with a 5-Star BEE … Read more
Rasna has unveiled Rasna Nutri+, a nutrition-fortified powder drink concentrate, as part of its summer marketing campaign for 2026. The product has been developed by the company’s research and development team and is aimed at consumers seeking beverages that combine taste with added vitamins and minerals. The launch comes at a time when the Indian … Read more
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