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The new hires will support forthcoming mandates across FMCG, technology, lifestyle and healthcare. Sunny Side Up has expanded its senior leadership team in Bengaluru with a series of key appointments across business development, creative, design and client servicing, reinforcing its integrated service capabilities as it prepares for its next phase of growth. The consultancy has … Read more
Hansa Research has launched a new subscription-based Ad Impact Measurement service designed to independently evaluate how digital video ads perform across platforms such as YouTube, Instagram, Facebook, OTT services and other mobile-first video environments. The initiative aims to give brands clearer, data-backed visibility into how their digital video campaigns are being consumed and remembered. Praveen … Read more
The campaign spotlights five-minute shampoo hair colouring, emphasising speed, simplicity and the brand’s ambition to make fast grooming more accessible. Streax has onboarded cricketer Jasprit Bumrah as the face of its shampoo hair colour range, unveiling the association through a new campaign titled ‘Main Fast, Streax Super-Fast.’ The film draws a parallel between Bumrah’s reputation for precision … Read more
~ Britannia NutriChoice introduces its new 100% Millets Apple Cinnamon cookies ~* Britannia NutriChoice, one of India’s leading biscuit brands, has launched a new campaign built on a simple yet powerful idea: one good choice can make the next one easier. The narrative draws from everyday decisions-like whether to add sugar to tea-and shows how a single … Read more
EaseMyTrip has been named the official travel partner for the inaugural India edition of the World Tennis League (WTL), set to take place from December 17–20 at Bengaluru’s SM Krishna Tennis Stadium. After three successful seasons in the UAE, the tournament is making its India debut, bringing together a mix of global tennis stars and … Read more
With the latest additions, Tata Play Binge now hosts 36 OTT apps. Tata Play Binge has broadened its regional entertainment catalogue by onboarding Ultra Play and Ultra Jhakaas, further strengthening its position as a comprehensive OTT aggregation platform. With these two new services, the platform’s bouquet now spans 36 apps, deepening its Hindi and Marathi … Read more
Nitesh Kanchan has been appointed CEO of Arrow, bringing over two decades of fashion and retail expertise to the menswear brand. A former Chief Digital Officer at Arvind Fashions, Kanchan has led digital commerce, omni-channel initiatives, and held leadership roles across Sephora India, Arrow, Tommy Hilfiger, and Calvin Klein. With a strong blend of technical, … Read more
Chupps Footwear, in partnership with INTO Creative, has launched a powerful new campaign that reframes sustainability through an emotional, human lens. The multimedia effort introduces the brand’s fully biodegradable Chupster range-an extension of Chupps’ philosophy of “designing for endings.” Video (Soil) : https://www.youtube.com/watch?v=yacrVLQOwWI Video (Earth) : https://www.youtube.com/watch?v=HDDjW_hcikE Video (Fire) : https://www.youtube.com/watch?v=TNhvCll5eNM Video (Water) : https://www.youtube.com/watch?v=tqghwsTR_Gc Positioned as … Read more
Yes Madam has rolled out its latest advertising campaign spotlighting television actor Anita Hassanandani, further strengthening the brand’s ongoing partnerships with well-known TV personalities. The film also features Yes Madam’s co-founder Akanksha Vishnoi and centres on the brand’s hygiene-first promise, single-use product system, and commitment to safe at-home salon and wellness services. Video : https://www.youtube.com/watch?v=jmW0306-ERM … Read more
Network Advertising has been awarded the creative mandate for Bajaj Consumer Care’s Coconut Oil, Amla and Gulabjal portfolios following a multi-agency pitch. The scope of work spans strategic planning and creative development across television, print and outdoor media, supporting Bajaj’s push to strengthen brand distinctiveness in the saturated coconut and amla oil categories. Vinod Nair, … Read more
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