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Fintech firm Fibe – the rebranded identity of the earlier lending platform EarlySalary – has secured USD 35 million in a Series F funding round led by the IFC, the investment arm of the World Bank Group. With this latest round, Fibe’s total equity funding surpasses USD 266 million (including prior rounds and secondary transactions), reinforcing its position as … Read more
AdCounty Media has launched OpsisAds, a mobile-centric advertising platform built to help brands drive user acquisition, optimise revenue and scale across international markets. The platform leverages people-based digital marketing and integrates AI-led optimisation, real-time analytics and deep audience insights to support performance-led growth. Powered by AdCounty Media’s proprietary technology stack, OpsisAds is designed for the … Read more
Nielsen has expanded the reach of its audience data by making Nielsen Marketing Cloud (NMC) Audience Segments available across the Amazon Ads ecosystem, including the Amazon DSP and Amazon Marketing Cloud (AMC). The integration enables advertisers to leverage Nielsen’s demographic, behavioural and media-consumption insights directly within Amazon’s platforms for more precise targeting and improved campaign … Read more
Ideabaaz, the startup reality show, is poised to make history this Sunday with a landmark investment of ₹8.5 crore – the largest single funding deal ever showcased on Indian television. The milestone will be revealed in Episode 15, marking a high-impact midpoint in the show’s inaugural 26-episode season. Airing on Zee TV and streaming on … Read more
The Advertising Standards Council of India (ASCI) has introduced AdWise, a national consumer education initiative designed to strengthen advertising literacy among students in Grades 3 to 8. Developed under the ASCI Academy, the programme aims to engage one million children across 2,000 schools by the end of 2026 through structured, in-class learning modules. Since its rollout … Read more
Wondrlab, India’s fastest-growing mar-tech network, has announced significant scale and global expansion for Hector, its proprietary commerce-media platform. In just three years, Hector has evolved from an internal innovation project into a deep-tech engine driving growth for more than 350 brands across ecommerce, quick commerce and digital retail. The platform now manages over ₹3,500 crore … Read more
Senior journalist Sumit Awasthi has joined Times Now Navbharat as Senior Consulting Editor, shortly after stepping down from NDTV. With nearly 25 years in political journalism, Awasthi has worked with leading networks including ABP News, Network18, Zee News, and Aaj Tak. At NDTV India, he hosted Hum Bharat Ke Log and Khabron Ki Khabar. Over … Read more
Touchstone LC has appointed Team Pumpkin to handle its digital and performance marketing mandate in India. The scope includes paid media strategy, campaign execution, audience targeting and ROI optimisation as the learning solutions company deepens its presence across enterprise, healthcare, BFSI and manufacturing sectors. The partnership supports Touchstone LC’s focus on compliance, onboarding and capability-building … Read more
Fixderma has unveiled a new brand film that shifts the focus from end products to the meticulous processes behind them. Led by the founders, the narrative showcases the brand’s approach to ingredient sourcing, formulation development and technology-driven creation-positioning these elements as the heart of its skincare ethos. Video: https://www.youtube.com/watch?v=LF39g8fCizk The film underscores Fixderma’s belief that … Read more
Tata Tea Premium Care has unveiled a new campaign that reframes daily acts of thoughtfulness as meaningful expressions of care. Centred on a simple domestic moment between a couple, the film uses the switch to Tata Tea Premium Care to illustrate how understated gestures can reflect consideration and emotional attentiveness. Video Link: https://www.youtube.com/watch?v=f6ysSaW8Z7Q The narrative … Read more
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