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A new campaign by Meril Life Sciences imagines what life after cricket could look like for MS Dhoni-not as a retired legend, but as a coach inspiring a new generation. The ad film features Dhoni teaching his iconic helicopter shot to a group of elderly residents preparing for a friendly cricket match against neighbourhood youngsters. … Read more
Digital cricket engagement surged during the ICC Men’s T20 World Cup 2026 final, with sports analytics platform CREX recording over 213 million minutes of fan interaction during the high-stakes clash between India and New Zealand. According to data released by the platform, total time spent on the CREX app reached 213.5 million minutes, marking a … Read more
The National Restaurant Association of India (NRAI) has issued an advisory urging restaurants to adopt fuel-saving measures as the ongoing Iran–Israel–US conflict disrupts the supply of commercial LPG. With supply pressures rising, the association has recommended that restaurants reduce or temporarily suspend dishes that require high fuel consumption, particularly those involving deep frying, long simmering, … Read more
INDmoney’s latest campaign, “American Paglus,” takes a humorous swipe at Indians who are overly fascinated with American culture. The ad film begins in the middle of celebrations after India’s ICC Men’s T20 World Cup victory, when a cricket bat is shown to someone who surprisingly calls it a baseball bat. This quirky moment sets the … Read more
The Board of Control for Cricket in India (BCCI) has officially announced the schedule for the first phase of the Indian Premier League (IPL) 2026. Owing to the upcoming state assembly elections, the tournament will be conducted in two phases, with the initial leg featuring 20 matches scheduled between March 28 and April 12, 2026. … Read more
TAM Sports, the sports intelligence arm of TAM Media Research, has expanded its advertising monitoring capabilities to include live streaming across Connected TV (CTV) and mobile platforms. The development strengthens its cross-platform analytics framework by enabling monitoring of advertising activity across both linear broadcast and live digital streaming environments. With sports audiences increasingly consuming content … Read more
Tawana Burnett, head of top accounts and agencies for APAC at Meta, has been appointed as the jury chair for the Social Content and Influencer Marketing category at the Abby Awards 2026 Powered by The One Club | The One Show. The awards ceremony will take place during Goafest 2026, scheduled to be held in … Read more
Canon India has launched a new campaign titled ‘EveryDay’, reinforcing the idea that workplace inclusion and gender equality should be practiced consistently rather than highlighted only on occasions like International Women’s Day. The campaign focuses on everyday behaviours that contribute to building a respectful, inclusive and empowering work environment. Developed around the theme that inclusion … Read more
Rajesh Narkar, a former executive at Myntra and AJIO, and Louis Coucke, who previously worked with H&M India, have launched Confluxe, a technology-enabled platform designed to help international fashion and lifestyle brands enter and scale in the Indian market. The company has also secured $1.6 million in a pre-seed funding round led by Wavemaker Partners, … Read more
Brand Concepts (BCL), the official licensee for Tommy Hilfiger Travel Gear in India, has announced a partnership with Lucknow Super Giants (LSG) as the official travel accessories partner for the IPL 2026 season. As part of the collaboration, the team will be equipped with Tommy Hilfiger Travel Gear products throughout the tournament. Under the partnership, … Read more
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