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Bisleri International has entered a three-year partnership with the Emirates Cricket Board (ECB) as its official hydration partner, strengthening the Indian brand’s footprint in the UAE. The agreement, formalised at the Dubai International Stadium, will cover the ECB’s men’s, women’s and U-19 national teams. The ECB, which drives cricket development across formats in the UAE, … Read more
The latest campaign argues that lasting regrowth depends on addressing underlying health issues-not cosmetic fixes. Video Link: https://www.youtube.com/watch?v=KiLg2jOgTAI&t=4s Traya has unveiled a new campaign featuring actor Rajkummar Rao, reinforcing its message that hair loss is fundamentally an internal health issue. This is the brand’s third collaboration with the actor, continuing its effort to shift the … Read more
Wellbeing Nutrition has expanded into the kids’ health segment with the launch of Wellbeing Kids Superfuel, a clean-label daily milk mix formulated for children aged seven and above. The product marks the brand’s entry into a new category while staying rooted in its science-backed, transparency-led approach to nutrition. Video : https://www.instagram.com/reel/DSAHIMeiE-1/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Developed using clinically researched ingredients, … Read more
India TV has achieved a significant digital milestone by crossing 50 million subscribers on YouTube, further solidifying its position as one of India’s most trusted and widely consumed digital news platforms. The achievement underscores the channel’s growing influence among Indian viewers as well as the global diaspora that relies on India TV for credible and … Read more
redBus, India’s leading online bus ticketing platform, has introduced Coupon Creator, a personalised digital feature that allows users to generate and share their own custom travel discount codes. Positioned as an industry-first, the feature aims to merge personal celebrations with seamless travel planning, strengthening user engagement while accelerating new-user acquisition. Available exclusively on the redBus Android … Read more
Maars Communicates, a Mumbai-based PR and communications agency, has been appointed as the strategic communications partner for BabyOrgano, an Ayurvedic wellness brand focused on children. The association follows BabyOrgano’s recent ₹20 crore ($2.4 million) pre-Series A funding round led by RPSG Capital Ventures, with participation from Sauce.vc. The investment will support BabyOrgano’s expansion across product … Read more
Paramount, part of Skydance Corporation, has initiated a hostile all-cash tender offer to acquire all outstanding shares of Warner Bros. Discovery (WBD) at $30 per share, valuing the deal at $108.4 billion. The proposal-which includes WBD’s Global Networks segment-was made public after Paramount said WBD’s board did not respond to several private approaches. Positioning its bid as … Read more
WPP’s latest This Year, Next Year (TYNY) Global End-of-Year report for December 2025 shows that the global advertising market continues to display strong resilience, prompting an upward revision for 2026 projections. According to the forecast, global advertising revenue is expected to reach $1.14 trillion in 2025, marking an 8.8% increase, with momentum carrying forward into 7.1% growth in 2026. This … Read more
Prime Video has expanded its marketplace of add-on streaming services in India with the launch of Moviesphere+, a premium subscription offering from global content company Lionsgate. The new service brings a curated library of Hollywood films, iconic series, and long-running franchises to Indian viewers. For the first three months, Moviesphere+ is available at an introductory … Read more
In a major move for India’s athleisure space, Virat Kohli has sold his lifestyle-sports brand One8 to Agilitas Sports, the Bengaluru-based startup co-founded by former Puma India head Abhishek Ganguly. At the same time, Kohli is injecting ₹40 crore into Agilitas, acquiring a minority stake and continuing his journey with One8 as a stakeholder – … Read more
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