Newsroom

PRISM, the parent company of OYO, has launched a nationwide marketing initiative titled ‘Rising OYO’ aimed at strengthening the brand’s on-ground visibility across India’s major tourism hubs. The campaign is designed to capture the growing momentum in domestic travel and reinforce OYO’s presence in high-footfall destinations. The initiative will cover nearly 500 OYO hotels across … Read more

De Beers Group has announced a collaboration with Indian cricketer Abhishek Sharma as part of its strategy to strengthen the presence and appeal of natural diamonds in the Indian market. Through this association, the brand aims to position natural diamonds as symbols of personal identity, self-expression, and life’s meaningful milestones. By partnering with Sharma, De … Read more

Clean skincare brand Humuss Beauty has officially launched in India with a new range of vegan and cruelty-free skincare products, marking its entry into the country’s rapidly expanding clean beauty segment. The brand’s debut portfolio focuses on barrier repair, hydration and sun protection, aligning with the growing consumer demand for ingredient-conscious and skin-friendly formulations. The … Read more

Global commerce platform Komerz has acquired brand and marketing consultancy Glassbox in a move aimed at strengthening its integrated creative commerce model. The acquisition brings together brand strategy, creative development, distribution infrastructure and performance measurement within a single operating ecosystem. The deal reflects a broader shift in the marketing landscape, where brands are increasingly seeking … Read more

Ventes Avenues has announced a strategic expansion of its capabilities across first-party data collaboration, connected TV (CTV) ecosystems, and marketing technology as part of its evolving approach to digital advertising. The move comes at a time when the advertising industry is adapting to tighter privacy regulations, the gradual decline of third-party cookies, and increasing demand … Read more