Newsroom 
YouTube has cemented its position as one of the most powerful forces in global media, crossing $60 billion in annual revenue in 2025. Financial disclosures from its parent company, Alphabet, reveal that the video platform generated over $60 billion last year, with research firm Moffett Nathanson estimating the total closer to $62 billion. This milestone … Read more
The Board of Control for Cricket in India (BCCI) has announced a cash reward of ₹131 crore for the Indian national cricket team following its victory in the latest edition of the ICC Men’s T20 World Cup. The announcement comes after India’s dominant performance in the final, where the team defeated New Zealand by 96 … Read more
Reliance Retail Limited has announced the acquisition of Pahadi Local, an Indian beauty and wellness brand known for its nature-led formulations inspired by Himalayan ingredients. The acquisition includes the brand and its business from Pahadi Goodness Private Limited and marks another step in Reliance Retail’s strategy to scale promising Indian consumer brands. Founded with the … Read more
Sting Energy has shared a new Instagram post celebrating India’s World Cup victories across men’s and women’s cricket, tying the sporting milestone to its ongoing brand campaign. Link: https://www.instagram.com/reel/DVouHpfk_bb/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The visual highlights six major World Cup wins for India, including the men’s ODI World Cup titles in 1983 and 2011, the T20 World Cup wins … Read more
Avion India, a global aviation training centre operating from Juhu Airport in Mumbai, has appointed BlackCab Agency Network as its digital strategy and brand building partner. The collaboration aims to strengthen Avion India’s digital presence as the institute expands within India’s rapidly growing aviation training ecosystem. Under the mandate, BlackCab will manage digital communication, brand … Read more
Skincare and haircare brand Plum has partnered with Mumbai Indians as its digital partner and official skincare partner for IPL 2026, marking the brand’s first collaboration with a cricket franchise. The partnership signals Plum’s entry into the sports marketing space as it looks to connect with India’s massive cricket audience. Through this association, Plum plans … Read more
In a marketing move built on nostalgia and perfect timing, McDonald’s India North and East has brought back actor Sara Arjun as its brand ambassador-years after she first appeared in a McDonald’s commercial as a child. The campaign arrives just as the trailer for Dhurandhar: The Revenge, starring Sara Arjun, has generated buzz online, making … Read more
Dermatological skincare brand Bioderma has launched a new campaign titled “Choose what’s clinically proven. Not what’s viral.”, aiming to shift the skincare conversation back to science in a market dominated by social media trends. The campaign features actor Sonakshi Sinha alongside dermatologist Dr. Shivangi Rana, highlighting the importance of dermatologically tested products over viral beauty … Read more
Titan Raga, the women’s watch brand from Titan Company Limited, has unveiled a new campaign that encourages women to reclaim time for themselves and embrace moments of personal joy without guilt. The initiative focuses on challenging the traditional idea of being “busy” by highlighting that leisure and self-care do not need to be earned after … Read more
Sunfeast Marie Light, the biscuit brand from ITC Ltd, has introduced a new campaign titled #MarieLightMode, encouraging couples to take a break from digital distractions and reconnect through simple everyday moments. The initiative highlights how small, shared experiences, such as enjoying tea together, can help strengthen relationships. The campaign draws inspiration from a study conducted … Read more
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