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OPPO Find N6 Set for Global Debut on March 17 with ‘Zero-Feel Crease’ Foldable Display

OPPO has announced the global launch of its latest foldable flagship smartphone, OPPO Find N6, scheduled to debut on March 17, 2026, at the company’s Binhai Bay Campus in China. The device aims to redefine the foldable smartphone experience with its new Zero-Feel Crease technology, designed to significantly reduce the visible crease typically seen on … Read more

BARC India and Nielsen Launch Unified Cross-Media Ad Measurement Solution

BARC India and Nielsen have introduced BARC | Nielsen ONE Ads, a new cross-media measurement solution designed to provide advertisers with a unified view of advertising performance across television and digital platforms. The launch marks a significant step toward solving one of the industry’s biggest challenges-accurately measuring campaigns across multiple screens. The solution combines BARC’s … Read more

MS Dhoni Fronts G Square Campaign Highlighting India’s First Zero-Cash Plot Investment Model

G Square Group has unveiled a new campaign film featuring cricket legend MS Dhoni, highlighting the company’s commitment to transparent real estate transactions and its industry-first zero-cash policy for plotted developments. The sub-one-minute film is set in a lively South Indian wedding, a familiar cultural setting where friends and family gather after the celebrations and … Read more

Launch Day, Delivered in Minutes: Instamart Turns the Galaxy S26 Ultra Debut into a Quick-Commerce Moment

Instamart has partnered with Samsung to bring the newly launched Samsung Galaxy S26 Ultra to customers across metro cities through instant delivery. To announce the collaboration, the quick-commerce platform released a high-energy digital video commercial that reimagines the concept of a smartphone launch in the age of rapid commerce. Video Link: https://www.instagram.com/reel/DViuDpVkUZZ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised by Moonshot, … Read more

Nutella’s Ramadan Campaign with Farah Khan Adds a Sweet Twist to Iftar Traditions

Nutella India has launched a new Ramadan campaign titled “Iftar Tastes Better with Nutella,” collaborating with filmmaker and food enthusiast Farah Khan to celebrate the spirit of togetherness during the holy month of Ramadan. The campaign film brings viewers into Farah Khan’s kitchen, where she is joined by her longtime cook Dilip to create a … Read more

“Accessories Don’t Lie”: Salty’s Bold Brand Film Turns Style into Identity

Salty has unveiled its first-ever brand film titled “Accessories Don’t Lie,” marking a significant shift in the brand’s journey from being seen purely as a jewellery label to positioning itself as a fashion-driven brand with a strong cultural voice. The campaign is built on a simple yet powerful insight: while people carefully curate what they … Read more

“Move Your Way”: Campus Activewear’s Women’s Day Film with Zeenat Aman Celebrates Freedom Beyond Labels

This Women’s Day, Campus Activewear has launched a powerful new campaign featuring iconic actor Zeenat Aman, reinforcing its ongoing You Go Girl movement. Titled “Labels Were Never Her Size,” the campaign celebrates women who choose to define their own paths rather than conform to expectations. Video Link: https://www.instagram.com/reel/DVirtevDBY7/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Presented as a cinematic narrative, the campaign … Read more

Gucci Frames the Future with Spring Summer 2026 Eyewear Collection

Luxury fashion house Gucci has unveiled its Spring Summer 2026 Eyewear campaign, celebrating individuality, craftsmanship, and self-expression through a visually striking series of portraits and cinematic visuals. The campaign places the spotlight firmly on the brand’s latest eyewear designs, using intimate close-up imagery that captures both the personality of the wearers and the intricate details … Read more

The Namibia Jersey Hack: How Flipkart Turned a Small Sponsorship into a Big Marketing Win

During the ICC Men’s T20 World Cup 2026, millions of Indian fans tuned in to watch high-voltage matches, especially the clashes involving India and Pakistan. Amid the excitement, one unexpected brand placement caught attention – Flipkart on Namibia’s jersey. At first glance, the move seemed puzzling. Flipkart doesn’t operate in Namibia, so the sponsorship wasn’t … Read more

Bikaji Foods Takes Full Control of Petunt Food with ₹8 Crore Stake Buyout

Bikaji Foods International has announced the acquisition of the remaining 48.78% equity stake in Petunt Food Processors Private Limited for approximately ₹8 crore, making the company a wholly owned subsidiary. The decision was approved by Bikaji’s board as part of its strategy to consolidate ownership and strengthen operational control. Before the transaction, Bikaji held a … Read more