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Wondrlab appoints Shidush Contractor as Chief Operating Officer – Influencer Marketing

Wondrlab has appointed Shidush Contractor as Chief Operating Officer – Influencer Marketing, where he will lead strategy, operations and growth across OPA and Opportune, reporting to co-founder and managing partner Vandana Verma. Formerly Business Head – Middle East & North Africa at Qoruz, Contractor brings deep expertise in adtech, talent management and creator-led businesses to … Read more

Amandeep Singh Kochar appointed EVP – Experience Strategy & Martech Head, Havas CX India

Amandeep Singh Kochar has been appointed Executive Vice President – Experience Strategy & Martech Head at Havas CX India, where he will be based in Gurugram and report to Manas Lahiri, Chief Growth Officer, Havas India. With over 15 years of experience across India and Southeast Asia, Kochar will focus on building future-ready CX, martech, … Read more

SAP appoints Maurishca Dsouza as Senior Industry Advisor – Media

SAP has appointed Maurishca Dsouza as Senior Industry Advisor – Media, where she will focus on driving business-led transformation across the media and entertainment ecosystem. Dsouza joins from JioStar and Disney+ Hotstar, bringing deep experience in ad sales, entertainment go-to-market strategy, and data-led marketing, with earlier roles at Bajaj Finserv and Directi spanning marketing, growth … Read more

Druhi Sethi has been appointed head of Digital Marketing at The Hindu

Druhi Sethi has been appointed head of digital marketing at The Hindu, marking her transition from the agency ecosystem to a leadership role within the publication’s digital function. Previously at Social Beat, she led Bengaluru operations and pan-India strategy, driving client growth and AI-led initiatives, and brings extensive experience across digital strategy, growth and brand … Read more

Fibe Enters E-commerce Lending with Flipkart BNPL Partnership

Fibe has expanded its consumer financing footprint by entering the e-commerce lending space through a strategic partnership with Flipkart, India’s homegrown e-commerce marketplace. As part of this collaboration, Fibe’s Buy Now, Pay Later (BNPL) solution is now live on Flipkart, offering customers a flexible and convenient checkout financing option. With affordability playing a crucial role … Read more

NARS Cosmetics Welcomes Kaia Gerber as Its New Global Face

NARS Cosmetics has officially announced Kaia Gerber as its Global Brand Ambassador, ushering in a new era for the iconic beauty house. The appointment strengthens a long-standing creative relationship between Gerber and NARS Founder and Creative Director François Nars, while reinforcing the brand’s vision of modern beauty rooted in timeless elegance. Gerber will make her … Read more

Tata Play Binge Taps Into Micro-Drama Trend with New Vertical Content Hub ‘Shots’

Tata Play Binge has expanded its content universe with the launch of Shots, a dedicated micro-drama aggregator designed for mobile-first, on-the-go viewing. Available at no additional cost to all active Tata Play Binge subscribers, Shots introduces a new category of short-form, vertical storytelling aimed at capturing viewers during life’s in-between moments. Built specifically for mobile … Read more