Sunscreen Showdown: Honasa and HUL Lock Horns Over Ad Campaigns
A fierce rivalry in India’s fast-growing skincare market has erupted into a courtroom clash, with two industry giants—Honasa Consumer Ltd (the parent company of Mamaearth and The Derma Co.) and Hindustan Unilever Ltd (HUL)—trading legal blows over sunscreen advertising. The conflict was sparked by a recent Lakmé campaign promoting its SPF 50 sunscreen under the hashtag #LakméSPF50Truth100. The ad claims that some “online bestseller sunscreens” … Read more