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Zepto Café, the 10-minute hot food delivery arm of quick commerce startup Zepto, is slowing down. What was once touted as a bold leap into India’s fast-food future is now quietly scaling back operations amid mounting supply chain disruptions and staffing challenges. At its peak, Zepto Café claimed to deliver over 120,000 meals a day-a milestone CEO Aadit Palicha had proudly announced on LinkedIn … Read more
Campaign created by The Womb, produced by Creature Film Company Cipla Health has unveiled its latest campaign for Astaberry, the beauty and personal care brand under its wellness portfolio. Titled ‘Get the Rich Look’, the campaign redefines the concept of “rich” as naturally glowing, healthy skin-free of makeup or filters-radiating quiet confidence in everyday life. Conceptualised by The … Read more
Partnership to bolster ‘SkinFit’ campaign promoting Ayurvedic skincare Medimix, the renowned Ayurvedic personal care brand, has announced actor Amruta Khanvilkar as its new brand ambassador. The move marks a strategic step toward enhancing the brand’s regional connection in its core markets. Through this collaboration with a prominent regional figure, Medimix aims to deepen its footprint … Read more
Users to access iconic shows and regional content across 12 Indian languages Tata Play Binge has announced the onboarding of WAVES, the OTT platform from Prasar Bharati, expanding its content library with a rich mix of Indian classics and regional programming. This collaboration brings legacy and public service content under Tata Play Binge’s single subscription and unified … Read more
Expected to launch soon, POCO’s new flagship offers premium features at a mid-range price POCO is gearing up to launch the F7 5G in India, with a debut likely later this month. The smartphone is expected to be priced between Rs. 30,000 and Rs. 35,000, continuing the brand’s tradition of offering high performance at an affordable rate. The … Read more
What began as a cosy café in Colaba with gooey brownies and butter-laced croissants is now a ₹2,410 crore headline deal. Private equity firm ChrysCapital is acquiring a 90% stake in Theobroma Foods, cementing the Mumbai-born bakery’s rise from family kitchen to pan-India phenomenon. Founded in 2004 by sisters Kainaz Messman Harchandrai and Tina Messman Wykes, Theobroma was born from resilience. After a back injury derailed Kainaz’s pastry career at Oberoi Udaivilas, the Le Cordon Bleu alum teamed … Read more
In a country where cricket is practically a second religion, it’s no surprise that brands continue to ride the wave. The latest to join the pitch? American Tourister, with a new India-specific campaign developed by Blak Labs, aimed straight at the nation’s cricket-loving heart. But not every delivery hits the sweet spot. The ad opens with a professional cricketer warming … Read more
In a move that signals both growth and global unification, Dubai-based creative agency Socialize has officially rebranded to We Are Social, aligning itself fully with the global network it joined back in 2018. Founded by Akanksha Goel nearly 15 years ago, Socialize was one of the Middle East’s first social-first agencies-well before social media marketing was the juggernaut it is today. The rebrand … Read more
Mankind Pharma is no longer just making pills-it’s making waves. In FY2024-25, the pharmaceutical major ramped up its advertising and sales promotion spend to a whopping ₹755 crore, up 25% from the previous year. This big brand push comes as the company’s annual revenue surged 19% to ₹12,207 crore, fueled by growth across its prescription and consumer healthcare segments. From condoms to … Read more
In a quarter shaped by cautious consumer sentiment and post-election ad slowdown, Network18 quietly reinforced its leadership in India’s media ecosystem-without the noise or flash. The company reported consolidated operating revenue of ₹430 crore in Q1 FY2025-26. While revenue was down from last year due to the deconsolidation of Viacom18 and other units, Network18’s story this quarter … Read more
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