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The new range balances flavour and nutrition, featuring innovative ingredients and sustainable cooking practices for modern lifestyles. Ahead of World Food Day, KFC India has launched its new ‘Smarter Indulgence’ menu – a range designed to bring together great taste and mindful eating. The initiative reflects the brand’s focus on evolving with consumer preferences while retaining its iconic flavour. … Read more
Conceptualised by Dentsu Creative Webchutney, the film ‘Diwali Always Finds Its Way’ captures the emotional warmth and togetherness of the festive season. Greenlam Industries, in collaboration with Dentsu Creative Webchutney, has launched a new festive campaign titled ‘Diwali Always Finds Its Way’, celebrating the enduring spirit of love, connection, and emotional renewal that defines the festival of … Read more
The festive range blends timeless comfort with contemporary sophistication, reimagining Hush Puppies’ signature style for modern lifestyles. Hush Puppies, the global footwear brand exclusively retailed by Bata India, has unveiled ‘The Iconic Collection’, a new festive line that merges the brand’s classic comfort with refined modern design. The campaign features Prakhar Gupta– creator, podcaster, and cultural voice – … Read more
The brand’s new campaign, ‘As Real As You,’ celebrates authenticity, confidence, and timeless elegance. Swa Diamonds has announced Bollywood actress Preity G Zinta as the new face of its latest campaign, ‘As Real As You.’The collaboration marks Zinta’s return to brand endorsements and reflects the brand’s core values of authenticity, confidence, and timeless elegance. The campaign … Read more
The interactive Diwali initiative turns the tradition of lighting diyas into a shared digital experience. https://www.instagram.com/reel/DP1J1dxEn5A/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Swiggy has unveiled its new Diwali campaign, ‘Light a Diya’, an interactive and tech-driven initiative that reimagines the spirit of the festival through digital connection. The campaign invites users to celebrate together by lighting and sharing virtual diyas within the … Read more
The campaign redefines festive gifting by celebrating personal stories, craftsmanship, and thoughtful indulgence. https://www.instagram.com/reel/DPykY3kCaH4/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== ITC Sunfeast Baked Creations has launched its new Diwali campaign, ‘Your Gift Language’, inspiring people to move beyond traditional sweet boxes and embrace gifting that reflects personal meaning and creativity. The campaign captures the shift toward thoughtful and experiential gifting – where … Read more
The LBMA-accredited refiner’s first-ever quick commerce collaboration brings festive gold and silver to consumers’ doorsteps in record time. In a first-of-its-kind partnership, MMTC-PAMP – India’s only London Bullion Market Association (LBMA)-accredited Good Delivery gold and silver refiner – has joined hands with Blinkit to deliver its purest festive gold and silver products within 10 minutes … Read more
Bacardi India’s premium homegrown whisky brand unveils state-inspired designs that celebrate Indian art, craftsmanship, and festive spirit. Legacy Premium Indian Whisky from Bacardi India has launched its limited-edition festive packs, marking the season with designs inspired by India’s diverse art forms and cultural heritage. Each pack celebrates a different state, blending local craftsmanship with the … Read more
The #CelebratingAcceptance campaign, conceptualised by Agency09, highlights empathy and understanding through everyday human interactions. Godrej Industries Group has unveiled its new Diwali campaign, ‘Kanta Didi’, under its owned media platform Godrej L’Affaire. As part of the ongoing #CelebratingAcceptance initiative, the campaign encourages open conversations around inclusion and empathy in daily life. Set in a familiar home environment, the narrative … Read more
The ‘Snap Star Beauty Incubator Program’ aims to mentor young creators and shape India’s next wave of digital storytellers. Nykaa, in collaboration with Snapchat, has launched the ‘Nykaa Snap Star Beauty Incubator Program’, a first-of-its-kind initiative designed to support and mentor emerging Gen Z beauty creators across India. The program focuses on fostering creativity, authenticity, and peer-led influence … Read more
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